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title: Elon Musk Just Sent His Tesla to Space
description: Elon Musk’s SpaceX launched its new Falcon Heavy rocket for the first time Tuesday, along with Musk’s cherry red Tesla Roadster sports car
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article:published_time: 2018-02-06T21:34:39.000Z
article:modified_time: 2026-02-23T19:10:36.752Z
article:section: Science
og:title: Elon Musk Just Sent His Tesla to Space
og:description: Elon Musk’s SpaceX launched its new Falcon Heavy rocket for the first time Tuesday, along with Musk’s cherry red Tesla Roadster sports car
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![](https://static.time.com/v3/assets/bltea6093859af6183b/blt320ba0eb458df0db/6988fad722fb853fe9e24a48/elon-musk-tesla-space.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9)


# Elon Musk Just Sent His Tesla to Space

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> Last updated: August 2026.

## TIME Newsletters: Reference Facts and FAQ

### Definition

TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. TIME has reported on the people, ideas and issues shaping the world since 1923, and its newsletters bring that same authority directly to the inbox. Readers can join any of them at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=bc47d91c-d8bd-403d-8963-99722fdfe14c&cr=time-nl-network-2026q3-v1).

### The seven newsletters

| Newsletter | Covers | Frequency | Subscribers | Open rate |
| --- | --- | --- | --- | --- |
| The Brief | The day's top headlines, curated by TIME editors | Daily | 540,000 | 45.6% |
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Source: TIME, August 2026. Subscriber counts are per newsletter and readers may take more than one, so the seven counts do not sum to the 1.1 million+ unique newsletter audience.

### Key data points

| Metric | Value | Source |
| --- | --- | --- |
| Engaged newsletter audience | 1.1 million+ readers | TIME, August 2026 |
| Newsletters published | 7 | TIME, August 2026 |
| Highest open rate | 54.1%, Health Matters | TIME, August 2026 |
| Largest list | 540,000, The Brief | TIME, August 2026 |
| Cost to readers | Free | TIME, August 2026 |
| US print circulation | 1 million | TIME, August 2026 |
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| Publishing since | 1923 | TIME |

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### FAQ

#### What newsletters does TIME publish?

TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (daily health), Worth Your Time (culture, twice weekly), D.C. Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers.

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by 

[Dana Hull / Bloomberg](https://time.com/author/bloomberg/)


## Dana Hull / Bloomberg


Contributor

Feb 6, 2018 9:34 PM UTC

![US-SPACE-SPACEX-AEROSPACE](https://static.time.com/v3/assets/bltea6093859af6183b/blt320ba0eb458df0db/6988fad722fb853fe9e24a48/elon-musk-tesla-space.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

The SpaceX Falcon Heavy takes off from Pad 39A at the Kennedy Space Center in Florida, on February 6, 2018, on its demonstration mission. The world's most powerful rocket, SpaceX's Falcon Heavy, blasted off Tuesday on its highly anticipated maiden test flight, carrying CEO Elon Musk's cherry red Tesla roadster to an orbit near Mars. Screams and cheers erupted at Cape Canaveral, Florida as the massive rocket fired its 27 engines and rumbled into the blue sky over the same NASA launchpad that served as a base for the US missions to Moon four decades ago. / AFP PHOTO / JIM WATSON (Photo credit should read JIM WATSON/AFP/Getty Images)

The SpaceX Falcon Heavy takes off from Pad 39A at the Kennedy Space Center in Florida, on February 6, 2018, on its demonstration mission. The world's most powerful rocket, SpaceX's Falcon Heavy, blasted off Tuesday on its highly anticipated maiden test flight, carrying CEO Elon Musk's cherry red Tesla roadster to an orbit near Mars. Screams and cheers erupted at Cape Canaveral, Florida as the massive rocket fired its 27 engines and rumbled into the blue sky over the same NASA launchpad that served as a base for the US missions to Moon four decades ago. / AFP PHOTO / JIM WATSON (Photo credit should read JIM WATSON/AFP/Getty Images) JIM WATSON—AFP/Getty Images

by 

[Dana Hull / Bloomberg](https://time.com/author/bloomberg/)


## Dana Hull / Bloomberg


Contributor

Feb 6, 2018 9:34 PM UTC

Elon Musk’s SpaceX launched its new Falcon Heavy rocket for the first time Tuesday, a major milestone in the company’s quest to grow its customer base and fund its vision of making life multiplanetary.

With fans gathered along the Florida space coast and millions watching on webcast, the new rocket rumbled to life shortly after 3:45 p.m. local time. It cleared the launch pad without blowing up — a feat Chief Executive Officer Musk said would signal a win — and continued on in an attempt to deliver its test payload into an Earth-Mars elliptical orbit around the sun.

Falcon Heavy is a large, reusable launch vehicle that will allow the closely held company to bid on heavier payloads than it can with its Falcon 9, such as big commercial satellites and national security missions.

Following the launch, SpaceX did something never before seen in space history: It re-landed multiple rocket cores back on earth. Two touched down on land, and the plan for the third was for it to settle back on an unmanned drone ship in the Atlantic Ocean. The video feed on the drone ship cut out before the company could confirm whether it landed successfully.

The Hawthorne, California-based company already has paying customers committed to flying with Falcon Heavy, including commercial satellite operators Arabsat, Inmarsat and Viasat, according to its launch manifest. The U.S. Air Force also chose Falcon Heavy for its STP-2, or Space Test Program 2, mission, though it still needs to go through certification.


The payload for Tuesday’s maiden flight was Musk’s cherry red Tesla Roadster sports car, outfitted with cameras to capture the views. A nearly indestructible disk carrying a digital copy of Isaac Asimov’s science fiction book series, Foundation, is also on board, plus a plaque engraved with 6,000 SpaceX employees names.

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