--- title: Budweiser 2018 Super Bowl Commercial: Watch Video description: The Budweiser 2018 Super Bowl commercial is a tear-jerker of a new ad speaks to the U.S.'s recent spate of natural disasters. canonical: https://time.com/5120469/budweiser-super-bowl-ad-2018/ author: Raisa Bruner article:opinion: false article:content_tier: free article:published_time: 2018-01-26T17:23:40.000Z article:modified_time: 2026-04-13T07:50:07.791Z og:title: Budweiser Is Back With a Must-See Emotional Super Bowl Ad og:description: Budweiser wants us to know they contribute to natural disaster relief, too og:url: https://time.com/5120469/budweiser-super-bowl-ad-2018/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt65c8b54cb32ec92d/6988b80897cdff6d126af50e/america-beer.jpg?branch=production&width=594&quality=75&auto=webp&crop=16:9 og:image:width: 594 og:image:height: 334 og:image:alt: Budweiser Temporarily Renames Flagship Beer 'America' og:type: article twitter:card: summary_large_image twitter:title: Budweiser Is Back With a Must-See Emotional Super Bowl Ad twitter:description: Budweiser wants us to know they contribute to natural disaster relief, too twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt65c8b54cb32ec92d/6988b80897cdff6d126af50e/america-beer.jpg?branch=production&width=594&quality=75&auto=webp&crop=16:9 ---  # Budweiser Is Back With Another Emotional Super Bowl Ad You Have to See > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically.  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Jan 26, 2018 5:23 PM UTC  Cans of Budweiser, rebranded as 'America,' on a table Cans of Budweiser, rebranded as 'America,' on a table Drew Angerer/Getty Images  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Jan 26, 2018 5:23 PM UTC You can always count on Budweiser to come through with the heartfelt Super Bowl ads. Last year, it was a [poignant immigrant story](https://www.washingtonpost.com/news/food/wp/2017/02/01/budweiser-uses-a-super-bowl-ad-to-tell-an-obscure-immigrant-story-its-own/?utm%5Fterm=.eb946f0b8b01) that created quite a buzz. This year, they’re eschewing the Clydesdales once more to give us a commercial about something that we may not associate with the heartland beer brand: water. In the ad, we see a Budweiser employee get called up to head to the factory in the middle of the night after a natural disaster has hit. That’s because the Bud plant is bottling water to deliver as recovery and relief supplies. At the end of the day, we’re given a glimpse of his wife’s pride as she watches those same supplies get unloaded on TV. In a year in which natural disasters have been plentiful, from the destruction of [Hurricane Harvey](http://time.com/4929314/it-really-was-all-hands-on-deck-how-federal-health-officials-responded-to-hurricane-harvey/) in Florida to the southern [California mudslides](http://time.com/5102800/california-mudslides-death-toll-rises/), it’s an especially timely nod to the experience of many Americans. [According to Adweek,](http://www.adweek.com/brand-marketing/budweiser-highlights-disaster-relief-efforts-real-employees-in-60-second-super-bowl-spot/) Budweiser has distributed 79 million cans of water to disaster relief over the past three decades, so they’re not just plugging a vanity program. And all the stars of the Super Bowl spot are actual employees of the company at their Georgia brewery. The brand may have had a [tough year in sales](http://money.cnn.com/2018/01/22/news/companies/budweiser/index.html?sr=twCNN012218companies0400PMStory), but they do still know how to hit a resonant note in their marketing. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5120469/budweiser-super-bowl-ad-2018/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5120469/budweiser-super-bowl-ad-2018/"},"headline":"Budweiser Is Back With Another Emotional Super Bowl Ad You Have to See","datePublished":"2018-01-26T17:23:40.000Z","dateModified":"2026-04-13T07:50:07.791Z","description":"The Budweiser 2018 Super Bowl commercial is a tear-jerker of a new ad speaks to the U.S.'s recent spate of natural disasters.","url":"https://time.com/5120469/budweiser-super-bowl-ad-2018/","keywords":["Newsfeed","onetime","Sports"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt65c8b54cb32ec92d/6988b80897cdff6d126af50e/america-beer.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Raisa Bruner","jobTitle":null,"url":"https://time.com/author/raisa-bruner/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt65c8b54cb32ec92d/6988b80897cdff6d126af50e/america-beer.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Budweiser Temporarily Renames Flagship Beer 'America'","caption":"Cans of Budweiser, rebranded as 'America,' on a table","creditText":"Drew Angerer/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5120469/budweiser-super-bowl-ad-2018/","name":"Budweiser Is Back With Another Emotional Super Bowl Ad You Have to See"}}]}] ```