The Internet has a lot of feelings about KFC launching a new campaign featuring Reba McEntire as its first ever female Colonel Sanders.
After the country music legend made her mustache-rocking, white suit-wearing debut in a commercial released by the fried chicken chain on Thursday, social media began to blow up with reactions to the switch-up. “I thought the transformation was really funny,” McEntire told the Associated Press. “I got a big kick out of it.”
The minute-long spot features Reba belting out a honky tonk song about KFC’s new Smoky Mountain BBQ chicken and has inspired a number of hot takes. Some were thrilled by the change in casting for the franchise’s founder.
“Woke up to the news that Reba is the new Colonel Sanders and I just may believe that there is a God,” wrote Twitter user @CannibalActual.
But others weren’t so sure about the buzz surrounding the brand’s mascot. “I am moving to the woods,” tweeted Difficult People star Julie Klausner in response to the announcement.
See a selection of the reactions below.
More Must-Reads From TIME
- Jane Fonda Champions Climate Action for Every Generation
- Biden’s Campaign Is In Trouble. Will the Turnaround Plan Work?
- Why We're Spending So Much Money Now
- The Financial Influencers Women Actually Want to Listen To
- Breaker Sunny Choi Is Heading to Paris
- Why TV Can’t Stop Making Silly Shows About Lady Journalists
- The Case for Wearing Shoes in the House
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Write to Megan McCluskey at megan.mccluskey@time.com