--- title: Apple Ipad Commercial Inspires Funny Reactions description: Apple's iPad commercial is rubbing some viewers the wrong way. canonical: https://time.com/5120364/apple-ipad-ad-reactions/ author: Raisa Bruner article:opinion: false article:content_tier: free article:published_time: 2018-01-26T16:11:24.000Z article:modified_time: 2026-04-13T07:50:07.072Z og:title: The Internet Sounds Off About Apple's iPad Commercial og:description: "What's a computer?" og:url: https://time.com/5120364/apple-ipad-ad-reactions/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt0eb195c96cc3dd68/6988f98ebc6cfcdf003e4c72/ipad-picture.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Office workplace with tablet on wood table og:type: article twitter:card: summary_large_image twitter:title: The Internet Sounds Off About Apple's iPad Commercial twitter:description: "What's a computer?" twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt0eb195c96cc3dd68/6988f98ebc6cfcdf003e4c72/ipad-picture.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # The Internet Is Sounding Off About How Pleased Apple Is With Apple in This Commercial  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Jan 26, 2018 4:11 PM UTC  Office workplace with tablet on wood table Office workplace with tablet on wood tableIssarawat Tattong—Getty Images  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Jan 26, 2018 4:11 PM UTC “What’s a computer?” That’s the conversation-sparking line in [Apple’s latest ad](http://time.com/4950454/apple-watch-3-lte-issues/) for iPad Pro that is driving viewers crazy on Twitter. In the commercial, a kid uses [the iPad](http://time.com/5076540/civilization-iv-ipad-apple-app-store-download/) to do everything over the course of a day spent biking around the city: chat with friends, write a zine about bugs, make art. At the end of the day, blissfully unaware of the original machine that is technically powering her activity, a neighbor asks what the kid is doing on the computer. iPads, apparently, are a whole different level of technology. But some people on the internet are simply not O.K. with Apple’s insistence that a computer has already become an obsolete item in 2018, sounding off insistently about it, expressing that Apple is a computer company at heart — and should be promoting their core product. Or have they transcended the humble computer? See some of the reactions below. > [](https://twitter.com/TheRealCPhantom/status/954748373604675587) > [](https://twitter.com/AdamHimmelsbach/status/956026798801858560) > [](https://twitter.com/BussosaurusRex/status/956612061986869248) > [](https://twitter.com/ComfortablySmug/status/955187304213118977) > [](https://twitter.com/brettmandoes/status/956246975321649153) > [](https://twitter.com/CoachJimORourke/status/956190705969451008) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5120364/apple-ipad-ad-reactions/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5120364/apple-ipad-ad-reactions/"},"headline":"The Internet Is Sounding Off About How Pleased Apple Is With Apple in This Commercial","datePublished":"2018-01-26T16:11:24.000Z","dateModified":"2026-04-13T07:50:07.072Z","description":"Apple's iPad commercial is rubbing some viewers the wrong way.","url":"https://time.com/5120364/apple-ipad-ad-reactions/","keywords":["Newsfeed","Apple","viral"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt0eb195c96cc3dd68/6988f98ebc6cfcdf003e4c72/ipad-picture.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Raisa Bruner","jobTitle":null,"url":"https://time.com/author/raisa-bruner/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt0eb195c96cc3dd68/6988f98ebc6cfcdf003e4c72/ipad-picture.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Office workplace with tablet on wood table","caption":"Office workplace with tablet on wood table","creditText":"Issarawat Tattong—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5120364/apple-ipad-ad-reactions/","name":"The Internet Is Sounding Off About How Pleased Apple Is With Apple in This Commercial"}}]}] ```