--- ---  # This Nutella Sale Was So Good People Lost Their Minds by [Ashley Hoffman](https://time.com/author/ashley-hoffman/) ## Ashley Hoffman Updated: Dec 12, 2023 10:34 PM UTCPublished: Jan 26, 2018 2:15 PM UTC  15 Aug 2014, New York City, New York State, USA --- New York, United States. 15th August 2014 -- File image: Jars of Nutella chocolate-hazelnut spread are seen on the shelves of a supermarket in New York. 15 Aug 2014, New York City, New York State, USA --- New York, United States. 15th August 2014 -- File image: Jars of Nutella chocolate-hazelnut spread are seen on the shelves of a supermarket in New York.Richard Levine—© Richard Levine/Demotix/Corbis by [Ashley Hoffman](https://time.com/author/ashley-hoffman/) ## Ashley Hoffman Updated: Dec 12, 2023 10:34 PM UTCPublished: Jan 26, 2018 2:15 PM UTC [Eager shoppers got a little nutty](http://time.com/4583818/black-friday-shoppers-nike-store/) when [Nutella](http://time.com/5016830/nutella-recipe-change/) was slashed to 70% off at some supermarkets throughout France. Viral videos show things devolving into chaos as shoppers grab, push and scream to scoop up as many jars of the [Italian chocolate spread](http://time.com/4823409/nutella-lawsuit-health/) as possible. The quest for the kitchen staple got so out of hand at a supermarket in [Ostricourt that police](http://www.newsobserver.com/news/business/article196792718.html) were actually to the scene. An employee in L’Horme in Loire painted the scene for [_The Local_](http://www.leprogres.fr/loire-42/2018/01/25/la-guerre-pour-du-nutella) by comparing the shopping etiquette to “scenes at the Battle of Berezina fought between the French army and Russia.” That was likely a more epic fight, but there are no videos to be sure. As the saying goes, hell hath no fury like a determined nut spread shopper. Survey the damages below. > [](https://twitter.com/kennyLebon/status/956481551621066753) > [](https://twitter.com/Channel4News/status/956856029991579649) Nutella Shoppers Go Crazy in France in Viral Videos ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5120211/nutella-riots-france-discounts-video/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5120211/nutella-riots-france-discounts-video/"},"headline":"This Nutella Sale Was So Good People Lost Their Minds","datePublished":"2018-01-26T14:15:49.000Z","dateModified":"2023-12-12T22:34:25.000Z","description":"A Nutella discount sent French shoppers into a frenzy over the deal in viral videos.","url":"https://time.com/5120211/nutella-riots-france-discounts-video/","keywords":["Newsfeed","viral","Nutella","onetime"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltadfe0086212741eb/6988d9f2096a94bd1669f2c4/stolen-nutella-in-germany-ft-blog08171.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Ashley Hoffman","jobTitle":null,"url":"https://time.com/author/ashley-hoffman/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltadfe0086212741eb/6988d9f2096a94bd1669f2c4/stolen-nutella-in-germany-ft-blog08171.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Nutella lovers fear hazelnut apocalypse","caption":"Nutella lovers fear hazelnut apocalypse","creditText":"Richard Levine—© Richard Levine/Demotix/Corbis","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5120211/nutella-riots-france-discounts-video/","name":"This Nutella Sale Was So Good People Lost Their Minds"}}]}] ```