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---
title: Crock Pot Issues Statement After Fire in This Is Us Episode
description: The slow cooking appliance maker insists it&#x27;s perfectly safe to use, despite a depiction of a tragic house fire occurring on &#x27;This Is Us.&#x27;
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author: Raisa Bruner
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article:content_tier: free
article:published_time: 2018-01-25T16:26:27.000Z
article:modified_time: 2026-04-13T07:50:03.944Z
og:title: Crock-Pot Says That This Is Us Episode Is &#x27;Nearly Impossible&#x27;
og:description: The internet is concerned about the appliance
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twitter:title: Crock-Pot Says That This Is Us Episode Is &#x27;Nearly Impossible&#x27;
twitter:description: The internet is concerned about the appliance
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![](https://static.time.com/v3/assets/bltea6093859af6183b/blt43507c63736f0bb3/6988f977bc6cfc0b663e4c53/crockpot.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9)


# Crock-Pot Knows the Internet Is Concerned About Kitchen Safety After That _This Is Us_ Episode

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![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Raisa Bruner](https://time.com/author/raisa-bruner/)


![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=96&quality=75&auto=webp)

## Raisa Bruner


Jan 25, 2018 4:26 PM UTC

![023193.FO.0118.food9.AR Stuff: Michael Graves Crock Pot from Target.](https://static.time.com/v3/assets/bltea6093859af6183b/blt43507c63736f0bb3/6988f977bc6cfc0b663e4c53/crockpot.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

Michael Graves Crock Pot from Target.

Michael Graves Crock Pot from Target. Anacleto Rapping—LA Times via Getty Images

![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Raisa Bruner](https://time.com/author/raisa-bruner/)


![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=96&quality=75&auto=webp)

## Raisa Bruner


Jan 25, 2018 4:26 PM UTC

It’s been a rough week for the Crock-Pot company, thanks to something that went down on the popular tear-jerker drama [_This Is Us_](http://time.com/4961096/this-is-us-jack-fan-theories/).

In a recent episode of the hit NBC show, now in its second season, flashbacks illuminate the beginnings of a tragic house fire. The culprit? A faulty slow cooker is, in the show’s universe, to blame for sparking the house inferno that led to [_that_ mysterious death](http://time.com/4961096/this-is-us-jack-fan-theories/).

But the [Crock-Pot company](http://motto.time.com/4633720/slow-cooker-breakfast-recipes/) wants to assure owners that this is a purely fictional scenario — and that its slow cookers are still very much safe to use, despite some show fans suggesting they’re not quite comfortable with their trusty appliances after seeing what went down on _This Is Us_. “Crock-Pot understands the concerns brought up by last night’s episode of _This Is Us,_ and we too are heartbroken by the latest development in Jack’s storyline,” they generously [told the _Washington Post_](https://www.washingtonpost.com/news/food/wp/2018/01/24/crock-pot-tells-this-is-us-fans-our-slow-cookers-wont-kill-you/?utm%5Fterm=.632b410b0802) in a statement.

---

> “”

---

They noted that — despite the unfortunate portrayal of their appliance — they’ll be continuing to watch the show, which stars Mandy Moore and Chrissy Metz. And they also expressed hope that NBC would help spread “factual information” about Crock-Pot safety, to offset the current narrative of fiery destruction.

> [](https://twitter.com/CrockPotCares/status/956242507125415937)


People were expressing concern with joking memes nonetheless.

> [](https://twitter.com/ChelseaMS731/status/956005013075255296)

> [](https://twitter.com/bobbyfinger/status/956540491834822657)

> [](https://twitter.com/NY2Pgh/status/956002279588495361)

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