Winona Ryder has had a noteworthy couple of years, returning to the spotlight with her turn as an incessantly worried mother on the Netflix hit Stranger Things. Last year, she appeared at the Golden Globes as a nominee for Best Actress in a Television Series Drama. This year, during the 75th Golden Globe awards, she appeared in a somewhat different capacity: a L’Oreal Paris commercial for its Elvive shampoo.
In the L’Oreal commercial, an actor in a glamorous black dress waits in her dressing room, preparing to make a high-profile appearance. We can’t see her face, though we can see her shiny, perfectly curled chestnut locks. After some build-up, the ad cuts to a shot of Ryder’s face followed by the words, “Everyone loves a comeback. Damaged hair deserves one too.”
The Internet had a lot of feelings about Ryder’s L’Oreal commercial. Some were just happy to see Ryder in a new drama on Sunday evening.
Others took offense at the L’Oreal ad’s comparison of Ryder’s career comeback to…her hair.
And one astute viewer was disappointed that the commercial missed an opportunity to make use of an iconic Ryder line.
More Must-Reads From TIME
- Jane Fonda Champions Climate Action for Every Generation
- Biden’s Campaign Is In Trouble. Will the Turnaround Plan Work?
- Why We're Spending So Much Money Now
- The Financial Influencers Women Actually Want to Listen To
- Breaker Sunny Choi Is Heading to Paris
- Why TV Can’t Stop Making Silly Shows About Lady Journalists
- The Case for Wearing Shoes in the House
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Write to Eliza Berman at eliza.berman@time.com