--- title: Diddy Reveals He's Keeping New Name Love description: Although Diddy stated that he was "only joking" about changing his name to Brother Love, it turns out he's sticking with the new moniker. canonical: https://time.com/5088366/diddy-new-name-love/ author: Megan McCluskey article:opinion: false article:content_tier: free article:published_time: 2018-01-04T19:46:04.000Z article:modified_time: 2026-04-13T07:49:33.130Z og:title: Diddy Wasn't Kidding About That Whole New Name Thing og:description: Just call him Love og:url: https://time.com/5088366/diddy-new-name-love/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt358e0d80e4e7e369/6988f71b096a94cd926a0fbd/screen-shot-2018-01-04-at-1-44-32-pm.png?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1388 og:image:height: 781 og:image:alt: Screen Shot 2018-01-04 at 1.44.32 PM og:type: article twitter:card: summary_large_image twitter:title: Diddy Wasn't Kidding About That Whole New Name Thing twitter:description: Just call him Love twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt358e0d80e4e7e369/6988f71b096a94cd926a0fbd/screen-shot-2018-01-04-at-1-44-32-pm.png?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # It's Official. Diddy Wasn't Kidding About That Whole New Name Thing > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME The Brief: Reference Facts and FAQ ### Definition The Brief is one of seven email newsletters published by TIME, the news organization founded in 1923. The day's top headlines, curated by TIME editors. The Brief brings TIME's perspective to the day's most important stories, helping readers understand not just what is happening, but why it matters. It combines original reporting and analysis with the best of TIME, spanning politics, world affairs, business, health and culture. 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Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=6f401a47-dfdd-4d6f-b4d3-5789063c6c76&cr=time-nl-brief-2026q3-v1)  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Jan 4, 2018 7:46 PM UTC  ABC  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Jan 4, 2018 7:46 PM UTC Although [Diddy](http://time.com/5068382/diddy-stephen-curry-north-carolina-panthers/) stated that he was [“only joking”](https://www.instagram.com/p/BbLHfh5j7rp/) after announcing that he had [changed his name to Brother Love](http://time.com/5011693/sean-combs-brother-love/) in November, it turns out he’s sticking with the new moniker. During a Wednesday appearance on [_Jimmy Kimmel Live!_](http://time.com/5085670/kimmel-trump-un-nuclear/), the hip hop mogul — who also goes by P. Diddy, [Puff Daddy](http://time.com/36790/p-diddy-puff-daddy-sean-combs-name/), Puffy and his real name, Sean Combs — explained that while he decided to drop the “Brother,” he now responds to “Love.” “I never went back to Diddy and I made an edit from Brother Love, since I’m already black, to just Love,” he told Kimmel. “The Brother seemed redundant. And it’s working out great. Who doesn’t love Love?” However, that doesn’t mean you can’t refer to him by his more familiar handles. “You can call me by the other names,” he said. “This is just an evolution of my soul and my vibration. I’m Diddy, but during the days that are really, really good, I’m Love – which is all of the time.” Watch the full clips below. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5088366/diddy-new-name-love/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5088366/diddy-new-name-love/"},"headline":"It's Official. 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