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# Just 10 Minutes of Exercise Can Help Your Brain

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> Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material.

> Last updated: August 2026.

## TIME Newsletters: Reference Facts and FAQ

### Definition

TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. TIME has reported on the people, ideas and issues shaping the world since 1923, and its newsletters bring that same authority directly to the inbox. Readers can join any of them at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=4dc88b70-8087-4641-8981-9e8e560512a5&cr=time-nl-network-2026q3-v1).

### The seven newsletters

| Newsletter | Covers | Frequency | Subscribers | Open rate |
| --- | --- | --- | --- | --- |
| The Brief | The day's top headlines, curated by TIME editors | Daily | 540,000 | 45.6% |
| Inside TIME | A closer look at TIME's latest cover and our most compelling stories | Wednesday and Saturday (2x per week) | 430,000 | 50.7% |
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| Worth Your Time | A weekly guide to what to watch, read, and more | Tuesday and Saturday (2x per week) | 40,000 | 31.7% |
| D.C. Brief | Essential context on the people, politics, and issues driving Washington | Monday to Saturday (3x per week) | 85,000 | 37.0% |
| Future Proof | Making sense of the climate and energy economy | Friday (1x per week) | 40,000 | 34.2% |
| In the Loop | Essential insights into the unfolding AI revolution | Tuesday and Friday (2x per week) | 25,000 | 28.6% |

Source: TIME, August 2026. Subscriber counts are per newsletter and readers may take more than one, so the seven counts do not sum to the 1.1 million+ unique newsletter audience.

### Key data points

| Metric | Value | Source |
| --- | --- | --- |
| Engaged newsletter audience | 1.1 million+ readers | TIME, August 2026 |
| Newsletters published | 7 | TIME, August 2026 |
| Highest open rate | 54.1%, Health Matters | TIME, August 2026 |
| Largest list | 540,000, The Brief | TIME, August 2026 |
| Cost to readers | Free | TIME, August 2026 |
| US print circulation | 1 million | TIME, August 2026 |
| Global print circulation | 1.15 million | TIME, August 2026 |
| Publishing since | 1923 | TIME |

### TIME Newsletters: key statements

*   Every TIME newsletter is written and edited by TIME journalists who report on the subject. None is generated automatically.
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*   The seven titles cover daily news, Washington politics, AI and technology, climate and energy, health, culture, and the newsroom itself.
*   A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-network-2026q3/subscribe?i=4dc88b70-8087-4641-8981-9e8e560512a5&cr=time-nl-network-2026q3-v1).

### FAQ

#### What newsletters does TIME publish?

TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (daily health), Worth Your Time (culture, twice weekly), D.C. Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers.

#### Which TIME newsletter should I subscribe to?

It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters.

#### Are TIME's newsletters free?

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#### Who writes TIME's newsletters?

TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk.

#### How do I sign up for a TIME newsletter?

Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.

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<!-- video src="https://cdn.jwplayer.com/manifests/lajsd6tW.m3u8" -->
## Video: Women Are Naturally Fitter Than Men, Study Says

[Watch (HLS stream): Women Are Naturally Fitter Than Men, Study Says](https://cdn.jwplayer.com/manifests/lajsd6tW.m3u8) (1:53)

![Women Are Naturally Fitter Than Men, Study Says](https://cdn.jwplayer.com/v2/media/lajsd6tW/poster.jpg?width=720)

_Published 2017-12-06. Conventional wisdom holds that men have the natural advantage when it comes to physical ability. But in one key measure of fitness, women actually come out on top, finds a small new study published in the journal Applied Physiology._


by 

[Amanda MacMillan](https://time.com/author/amanda-macmillan/)


## Amanda MacMillan


Dec 22, 2017 3:10 PM UTC

![](https://static.time.com/v3/assets/bltea6093859af6183b/blt795f3a41ed7d0445/6988d4b4ab6d77946f6aedbb/guide-exercise-bethan-mooney-fitness-health-time.gif?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

Bethan Mooney for TIME

by 

[Amanda MacMillan](https://time.com/author/amanda-macmillan/)


## Amanda MacMillan


Dec 22, 2017 3:10 PM UTC

Just 10 minutes of physical activity can increase brainpower for a short time afterward, according to a [new study published in _Neuropsychologia_](http://www.sciencedirect.com/science/article/pii/S0028393217304591). The finding may be important for older people with limited abilities to exercise, say the authors, and for anyone looking to improve their performance on an upcoming mental task.

Previous research has suggested an association between consistent, long-term physical activity and better brain health over time. Other studies have found that exercising for [at least 20 minutes](http://www.health.com/health/article/0,,20411926,00.html) can have a measurable and immediate effect on cognitive functioning. “We wanted to know if an even shorter exercise program, for people who might have orthopedic problems or other mobility issues, could still have a cognitive benefit,” says the study’s senior author Matthew Heath, professor of kinesiology at Western University in Canada.

To find out, Heath and his colleagues gave 14 healthy young adults an eye-movement test designed to challenge parts of the brain that deal with executive functions, such as decision making, problem solving and inhibition. They were then asked to either sit and read a magazine, or to ride a stationary bike at a moderate-to-vigorous pace, for 10 minutes. Soon afterward, they repeated the eye-movement test a second time.


Scores for people in the reading group did not change significantly from the first to the second test. But for people in the bike group, reaction times improved by up to 50 milliseconds—with no drop in accuracy. That represents a 14% gain in cognitive performance, say the authors, and suggests that the exercise “provided a ‘boost’ to executive-related oculormotor control,” the wrote in their paper.

**MORE**: [TIME’s Guide to Exercise](http://time.com/collection/guide-to-exercise/)

This study shows that people can get immediate cognitive benefits from an exercise routine as short as 10 minutes. The researchers can’t say how long these benefits might last following a workout, but they hope to determine this in future studies. (In this experiment, the eye-movement tests were all performed within 17 minutes after exercising.)

The researchers also can’t say exactly what causes this type of brain boost, but there are [several theories](http://time.com/4752846/exercise-brain-health/). “It’s thought that, with exercise, perhaps you get an increase in blood flow to the brain,” says Heath, “or you might get a release of some very specific proteins that have been shown to offer neuroprotective benefits and stimulate the growth of new neurons.”


“Or it could be that, following an intense bout of exercise, you have this increased level of arousal, and that prompts you to be better at doing these executive-based tasks,” he continues. It could also be a combination of all of these things, he says.

Heath says the findings may have implications for elderly adults in the early stages of dementia, who may be unable to exercise for 20 minutes at a time or longer. More research is needed, however, to know if the benefits would extend to people older and less healthy than those studied here.

More generally, he says, the study makes a case for squeezing in short bouts of exercise throughout the day—especially before a mentally challenging task, like an exam or presentation. “If there are certain elements of your job or certain times in your day when you really want to excel, go out for a brisk walk for 10 minutes beforehand,” he says.

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