--- title: #MeToo: Tarana Burke to Lead Times Square NYE Countdown description: Tarana Burke, the founder of the #MeToo movement, will kick off Times Square's iconic New Year's Eve ball drop in New York City canonical: https://time.com/5070579/metoo-tarana-burke-new-years-eve-ball-drop-times-square/ author: Casey Quackenbush article:opinion: false article:content_tier: free article:published_time: 2017-12-19T03:27:56.000Z article:modified_time: 2026-04-13T07:49:21.856Z og:title: #MeToo Creator Tarana Burke Will Lead NYE Ball Drop In NYC og:description: Tarana Burke, the founder of the #MeToo movement, will kick off Times Square's iconic New Year's Eve ball drop in New York City og:url: https://time.com/5070579/metoo-tarana-burke-new-years-eve-ball-drop-times-square/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltdcc34c4c427a0e2a/6988f59397cdff4e896b3ac2/873384502.jpg?branch=production&width=594&quality=75&auto=webp&crop=16:9 og:image:width: 594 og:image:height: 334 og:image:alt: Take Back The Workplace March And #MeToo Survivors March & Rally og:type: article twitter:card: summary_large_image twitter:title: #MeToo Creator Tarana Burke Will Lead NYE Ball Drop In NYC twitter:description: Tarana Burke, the founder of the #MeToo movement, will kick off Times Square's iconic New Year's Eve ball drop in New York City twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltdcc34c4c427a0e2a/6988f59397cdff4e896b3ac2/873384502.jpg?branch=production&width=594&quality=75&auto=webp&crop=16:9 ---  # #MeToo Creator Tarana Burke Will Kick Off the Countdown to New Year in Times Square > Sponsored content. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. by [Casey Quackenbush](https://time.com/author/casey-quackenbush/) ## Casey Quackenbush Dec 19, 2017 3:27 AM UTC  Activist Tarana Burke speaks at the #MeToo Survivors March and Rally in Hollywood, Calif. on Nov. 12, 2017. Activist Tarana Burke speaks at the #MeToo Survivors March and Rally in Hollywood, Calif. on Nov. 12, 2017. Chelsea Guglielmino—FilmMagic/Getty Images by [Casey Quackenbush](https://time.com/author/casey-quackenbush/) ## Casey Quackenbush Dec 19, 2017 3:27 AM UTC Tarana Burke, the founder of the #MeToo movement, will kick off Times Square’s iconic New Year’s Eve ball drop in New York City. > [](https://twitter.com/TaranaBurke/status/942828647659868160) “I am delighted to be participating in this momentous occasion,” Burke said in a statement shared on Twitter. “I think it’s fitting to honor the Me Too movement as we close a historic year and set our intentions for 2018\. With the new year comes new momentum to fuel this work and we won’t stop anytime soon.” Burke is a social activist who has worked with victims of sexual assault for more than a decade. Following sexual assault allegations against Hollywood producer Harvey Weinstein, Burke and actress Alyssa Milano launched the #MeToo movement on Twitter in October to encourage victims to come forward with their stories of sexual harassment. The hashtag has since unleashed a torrent of accusations and confessions all over the world, leading to a wave of resignations and dismissals mostly of men accused of abusing positions of power. **Read more:** [_The Silence Breakers Are TIME’s Person of the Year for 2017_](http://time.com/time-person-of-the-year-2017-silence-breakers/) “New Year’s is a time when we look at the most significant cultural and political moments of the last year, when we look for inspiration by honoring and giving a global platform to those who have made a difference,” Tim Tompkins, president of the Times Square Alliance, told [amNewYork. ](https://www.amny.com/news/new-years-eve-tarana-burke-1.15507686)“Tarana Burke’s courage and foresight have changed the world this year, and, we hope, forever.” Last year, an estimated 2 million people flocked to Times Square to celebrate the New Year. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5070579/metoo-tarana-burke-new-years-eve-ball-drop-times-square/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5070579/metoo-tarana-burke-new-years-eve-ball-drop-times-square/"},"headline":"#MeToo Creator Tarana Burke Will Kick Off the Countdown to New Year in Times Square","datePublished":"2017-12-19T03:27:56.000Z","dateModified":"2026-04-13T07:49:21.856Z","description":"Last year, an estimated 2 million people flocked to Times Square to celebrate the New Year","url":"https://time.com/5070579/metoo-tarana-burke-new-years-eve-ball-drop-times-square/","keywords":["Newsfeed","New York","New York City","Living","Times Square","Sexual Violence","sexual harassment","Person of the Year topic","onetime","overnight","MeToo"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltdcc34c4c427a0e2a/6988f59397cdff4e896b3ac2/873384502.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Casey Quackenbush","jobTitle":null,"url":"https://time.com/author/casey-quackenbush/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltdcc34c4c427a0e2a/6988f59397cdff4e896b3ac2/873384502.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Take Back The Workplace March And #MeToo Survivors March & Rally","caption":"Take Back The Workplace March And #MeToo Survivors March & Rally","creditText":"Chelsea Guglielmino—FilmMagic/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5070579/metoo-tarana-burke-new-years-eve-ball-drop-times-square/","name":"#MeToo Creator Tarana Burke Will Kick Off the Countdown to New Year in Times Square"}}]}] ```