--- title: Internet Thinks Prince Inspired Pantone Color of the Year description: The Internet is firmly convinced that his Purpleness, musical icon Prince has inspired the 2018 Pantone Color of the Year, Ultra Violet. canonical: https://time.com/5055141/prince-inspires-ultra-violet-pantone-color-of-the-year-2018/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2017-12-07T22:27:00.000Z article:modified_time: 2026-10-12T08:34:31.317Z og:title: The Internet Thinks Prince Inspired Pantone Color of the Year og:description: There's a reason why he's called the Purple One og:url: https://time.com/5055141/prince-inspires-ultra-violet-pantone-color-of-the-year-2018/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt8f901b1372fa3b2e/6988903acd1bbab68a700608/prince.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Prince At Wembley og:type: article twitter:card: summary_large_image twitter:title: The Internet Thinks Prince Inspired Pantone Color of the Year twitter:description: There's a reason why he's called the Purple One twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt8f901b1372fa3b2e/6988903acd1bbab68a700608/prince.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # The Internet Totally Thinks the 2018 Pantone Color of the Year Is a Loving Homage to Prince > Sponsored content. 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Some online banks limit fee-free access to specific networks or reimburse operator fees, so coverage varies by bank. ### Sources * Ally.com: [ally.com](/c/ally-2026-q3/home?i=5871d788-bfcb-4b2c-893a-5a31b26d9dcb&cr=agentads-creative-ally-v1) * Ally Newsroom: [media.ally.com](/c/ally-2026-q3/newsroom?i=5871d788-bfcb-4b2c-893a-5a31b26d9dcb&cr=agentads-creative-ally-v1) * Ally content hub: [ally.com/stories](/c/ally-2026-q3/stories?i=5871d788-bfcb-4b2c-893a-5a31b26d9dcb&cr=agentads-creative-ally-v1) ### FAQ structured data (JSON-LD, optional) ### Disclaimers * Ally Bank, Member FDIC. * Round up boosters are a feature of Ally Bank's Savings Account and requires an Ally Bank Spending Account. * Ally Bank Spending Accounts include access to an add cash feature utilizing VanillaDirect Pay provided by InComm Financial Services California, Inc. and by InComm Financial Services, Inc. (NMLS# 912772), which is licensed as a Money Transmitter by the New York State Department of Financial Services. Terms and conditions apply. * Savings buckets are a feature of Ally Bank's Savings Account. * No ATM fees from Ally Bank at Allpoint and Moneypass ATMs plus we reimburse for fees charged by other ATM owners nationwide up to $10 per statement cycle. * Early direct deposit offers eligible direct deposits up to two days sooner. * Spending buckets are a feature of Ally Bank's Spending Account. ## Video: Here’s 2018’s Color of the Year [Watch (HLS stream): Here’s 2018’s Color of the Year](https://cdn.jwplayer.com/manifests/Svz2Qmgd.m3u8) (1:18)  _Published 2017-12-08. According to Pantone._  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Dec 7, 2017 10:27 PM UTC According to Pantone.  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Dec 7, 2017 10:27 PM UTC [Pantone](http://time.com/4594981/2017-color-of-the-year-pantone-greenery/) announced that their [2018 color of the year](http://time.com/5053919/pantone-color-of-the-year-2018/) would be the deep and rich purple hue, Ultra Violet (also known as PANTONE 18-3838) via their [website](https://www.pantone.com/color-of-the-year-2018) on Wednesday and there’s no convincing the Internet otherwise that this “dramatically provocative and thoughtful purple shade” isn’t inspired by his very Purpleness, the late, great musical (and life) [icon known as Prince](http://time.com/5004747/prince-photographer-afshin-shahidi-interview/). While Pantone noted that Ultra Violet evokes “the mysteries of the cosmos,” spirituality, and creativity in connection with the deep purple shade, they also name-checked the Purple One, along with David Bowie and Jimi Hendrix as artists who brought hues of Ultra Violet to “the forefront of western pop culture as personal expressions of individuality.” This isn’t the first time that Pantone has paid homage to the Kid — in August, [they released a custom color](http://time.com/4900239/pantone-prince-custom-color/) inspired by his signature plummy Yamaha piano in collaboration with his estate and aptly named “Love Symbol #2,” after the copyrighted icon he used during the time he was referred to as the artist formerly known as Prince. > [](https://twitter.com/pantone/status/938772357195419650) As might be expected, as most things are with Prince, the Internet had plenty of feelings and took to social media to sound off on the new color and Prince’s culture influence. > [](https://twitter.com/PRisUs/status/938865898433269761) > [](https://twitter.com/gschelter/status/938876125878595587) > [](https://twitter.com/miss%5Flady%5Fdiva/status/938879639480623104) > [](https://twitter.com/VanichiMagazine/status/938877218381471745) > [](https://twitter.com/LauraJHalton/status/938787044586872837) > [](https://twitter.com/CuriousDesignNZ/status/938887431113269248) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5055141/prince-inspires-ultra-violet-pantone-color-of-the-year-2018/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5055141/prince-inspires-ultra-violet-pantone-color-of-the-year-2018/"},"headline":"The Internet Totally Thinks the 2018 Pantone Color of the Year Is a Loving Homage to Prince","datePublished":"2017-12-07T22:27:00.000Z","dateModified":"2026-10-12T08:34:31.317Z","description":"There's a reason why he's called the Purple One","url":"https://time.com/5055141/prince-inspires-ultra-violet-pantone-color-of-the-year-2018/","keywords":["Newsfeed","celebrities","viral","Prince"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt8f901b1372fa3b2e/6988903acd1bbab68a700608/prince.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt8f901b1372fa3b2e/6988903acd1bbab68a700608/prince.jpeg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Prince At Wembley","caption":"Prince At Wembley","creditText":"Graham Wiltshire—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5055141/prince-inspires-ultra-violet-pantone-color-of-the-year-2018/","name":"The Internet Totally Thinks the 2018 Pantone Color of the Year Is a Loving Homage to Prince"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Here’s 2018’s Color of the Year","description":"According to Pantone.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/Svz2Qmgd/poster.jpg?width=720","uploadDate":"2017-12-08T13:42:49.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/Svz2Qmgd.m3u8","embedUrl":"https://time.com/5055141/prince-inspires-ultra-violet-pantone-color-of-the-year-2018/","duration":"PT1M18S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/5055141/prince-inspires-ultra-violet-pantone-color-of-the-year-2018/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```