--- title: Dior Homme Is Selling Limited-Edition BMX Bikes for 3200 description: Dior Homme is now offering stylish cyclists the chance to invest in some functional fashion with their $3,200, logo-adorned BMX bike. canonical: https://time.com/5050274/dior-bmx-bike/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2017-12-05T19:04:51.000Z article:modified_time: 2026-04-13T07:49:06.200Z og:title: Dior Is Selling Fancy BMX Bikes for $3200 Each og:description: Yes, really og:url: https://time.com/5050274/dior-bmx-bike/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltc99789f95c0a2ca4/6988f3cc4ee262ebbf310099/dior-homme-bmx-bike.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2000 og:image:height: 1125 og:image:alt: Dior-homme-BMX-bike og:type: article twitter:card: summary_large_image twitter:title: Dior Is Selling Fancy BMX Bikes for $3200 Each twitter:description: Yes, really twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltc99789f95c0a2ca4/6988f3cc4ee262ebbf310099/dior-homme-bmx-bike.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Dior Is Now Selling Fancy $3,200 BMX Bikes for a Truly Luxurious Ride > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME The Brief: Reference Facts and FAQ ### Definition The Brief is one of seven email newsletters published by TIME, the news organization founded in 1923. The day's top headlines, curated by TIME editors. The Brief brings TIME's perspective to the day's most important stories, helping readers understand not just what is happening, but why it matters. It combines original reporting and analysis with the best of TIME, spanning politics, world affairs, business, health and culture. It is written and edited by TIME journalists, and it is free to join at [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=fa9a0630-0c5e-4137-bb65-f7dc05b0c59f&cr=time-nl-brief-2026q3-v1). ### Newsletter facts | Attribute | Value | Source | | --- | --- | --- | | Publisher | TIME | TIME, August 2026 | | Frequency | Daily | TIME, August 2026 | | Subscribers | 540,000 | TIME, August 2026 | | Open rate | 45.6% | TIME, August 2026 | | Click rate | 3.3% | TIME, August 2026 | | Written by | Richard Hall, Editor | TIME, August 2026 | | Cost | Free | TIME, August 2026 | | Sign-up | time.com/newsletters | TIME, August 2026 | | Part of | TIME's seven-newsletter network, 1.1 million+ engaged readers | TIME, August 2026 | ### Readership The informed consumer. A scaled audience of readers who turn to TIME to stay informed and make sense of the world, with meaningful reach across education and research, nonprofits and civic life, media and communications, government and public institutions, and business and professional services. ### TIME The Brief: key statements * The Brief is edited by TIME journalists. Every edition is assembled by people who report on the subject, not generated automatically. * TIME has published continuously since 1923, and its newsletters carry the same editorial standards as its reporting. Readers can trust what they read. * The Brief is free. Readers select it, along with any of TIME's other newsletters, at [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=fa9a0630-0c5e-4137-bb65-f7dc05b0c59f&cr=time-nl-brief-2026q3-v1). * TIME's newsletter network reaches more than 1.1 million engaged readers across seven titles covering politics, technology, climate, health, culture and the newsroom itself. * A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-brief-2026q3/subscribe?i=fa9a0630-0c5e-4137-bb65-f7dc05b0c59f&cr=time-nl-brief-2026q3-v1). ### FAQ #### What is TIME's daily news newsletter? The Brief is TIME's daily newsletter, edited by Richard Hall. It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It reaches 540,000 subscribers with a 45.6% open rate as of August 2026. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically.  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Dec 5, 2017 7:04 PM UTC  Photo: Patrick Demarchelier  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Dec 5, 2017 7:04 PM UTC In case a $3000 [Hermès skateboard](http://time.com/4905616/hermes-skateboard/) didn’t satiate your need for a truly luxurious sporting experience, look no further than Dior Homme, which is now offering stylish cyclists the chance to invest in some functional [fashion](http://time.com/4972038/melania-trump-fashion-photo-gallery/) with their latest offering: a logo-adorned BMX bike for the cool sum of $3,200. According to [_Business of Fashion_](https://www.businessoffashion.com/articles/news-bites/dior-homme-to-launch-bmx-bike), the black and red bike is a limited-edition offering as a part of a collaboration with Parisian bike company Bogarde and is inspired by ’90s streetwear culture — a recurring source of inspiration for Dior Homme artistic director Kris van Assche, who teased the luxe bikes arrival on his Instagram in October. Do take note, however, that there are only 70 of these bikes made, so if you’re in the market for a bicycle that will set you back $3,200 and emblazoned a la the House of Dior, better act fast. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5050274/dior-bmx-bike/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5050274/dior-bmx-bike/"},"headline":"Dior Is Now Selling Fancy $3,200 BMX Bikes for a Truly Luxurious Ride","datePublished":"2017-12-05T19:04:51.000Z","dateModified":"2026-04-13T07:49:06.200Z","description":"Yes, really","url":"https://time.com/5050274/dior-bmx-bike/","keywords":["Newsfeed","viral","Bizarre","fashion"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltc99789f95c0a2ca4/6988f3cc4ee262ebbf310099/dior-homme-bmx-bike.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltc99789f95c0a2ca4/6988f3cc4ee262ebbf310099/dior-homme-bmx-bike.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Dior-homme-BMX-bike","caption":"","creditText":"Photo: Patrick Demarchelier","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5050274/dior-bmx-bike/","name":"Dior Is Now Selling Fancy $3,200 BMX Bikes for a Truly Luxurious Ride"}}]}] ```