This Chart Explains Why You’re Not on Snapchat

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More than two thirds of all Snapchat users are under 25 and most are women, according to a report from Business Intelligence, the research and analytics branch of Business Insider. The photo messaging app has blown up since it was released in 2011 and famously turned down a $3 billion all-cash acquisition offer from Facebook in 2013.

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Write to Noah Rayman at noah.rayman@time.com