--- description: More than two thirds of all Snapchat users are under 25, according to a report from Business Intelligence, the data analytics branch of Business Insider. title: Snapchat Users Are Mostly Under 25 and Female image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [Newsfeed](/tag/time-section-newsfeed/) ## Newsfeed Update your preferences in [Account Settings](/account/preferences/) Close # This Chart Explains Why You're Not on Snapchat  by [Noah Rayman](/author/noah-rayman/)  ## Noah Rayman Update your preferences in [Account Settings](/account/preferences/) Close Apr 4, 2014 10:03 PM CUT  by [Noah Rayman](/author/noah-rayman/)  ## Noah Rayman Update your preferences in [Account Settings](/account/preferences/) Close Apr 4, 2014 10:03 PM CUT > [](https://twitter.com/BIIntelligence/status/452174966788608001) More than two thirds of all Snapchat users are under 25 and most are women, according to a report from Business Intelligence, the research and analytics branch of Business Insider. The photo messaging app has blown up since it was released in 2011 and famously turned down a $3 billion [all-cash acquisition](http://business.time.com/2013/11/13/snapchat-thinks-its-app-for-self-deleting-sexts-is-totally-worth-more-than-3-billion/ "undefined") offer from Facebook in 2013. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/50384/snapchat-users-under-25-female/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/50384/snapchat-users-under-25-female/"},"headline":"This Chart Explains Why You're Not on Snapchat","datePublished":"2014-04-04T22:03:05.000Z","dateModified":"2026-04-13T07:08:32.416Z","description":"If you're over 25, you are in the vast minority of Snapchat users.","url":"https://time.com/50384/snapchat-users-under-25-female/","keywords":["Newsfeed","Tech","Social Media","snapchat"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Noah Rayman","jobTitle":null,"url":"https://time.com/author/noah-rayman/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/50384/snapchat-users-under-25-female/","name":"This Chart Explains Why You're Not on Snapchat"}}]}] ```