TIME Social Media

This Chart Explains Why You’re Not on Snapchat

If you're over 25, you are in the vast minority of Snapchat users.

More than two thirds of all Snapchat users are under 25 and most are women, according to a report from Business Intelligence, the research and analytics branch of Business Insider. The photo messaging app has blown up since it was released in 2011 and famously turned down a $3 billion all-cash acquisition offer from Facebook in 2013.

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