TIME Advertising

Game of Thrones Gets Recast as a Battle for the Internet

In a clever video nod to the hit HBO series Game of Thrones, the social media management company HootSuite reimagines tech giants like Facebook and Twitter as powerful players in the Seven Kingdoms

Sometimes it feels like Silicon Valley has all the palace intrigue, dastardly betrayals and malicious rumors of a good Game of Thrones episode. The social media management company HootSuite has now brought that vision to life with Facebook, Twitter and other tech giants reimagined as powerful players in the Seven Kingdoms.

The computer-generated video is an homage to the opening theme of the hit HBO series, with the various social networks taking on the roles of King’s Landing, Winterfell and other important GoT locales. Facebook raises towers for its recent annexations Instagram and WhatsApp, while blue birds fly toward Twitter’s fortress. The more distant kingdom of Snapchat is appropriately underdeveloped compared to its more established neighbors.

The point of the ad, besides celebrating Game of Thrones’ return on Sunday, is to emphasize HootSuite’s usefulness as tool to manage multiple social media accounts at once. The company, which boasts nearly eight million users, secured $165 million in venture funding last summer.

Your browser is out of date. Please update your browser at http://update.microsoft.com


Dear TIME Reader,

As a regular visitor to TIME.com, we are sure you enjoy all the great journalism created by our editors and reporters. Great journalism has great value, and it costs money to make it. One of the main ways we cover our costs is through advertising.

The use of software that blocks ads limits our ability to provide you with the journalism you enjoy. Consider turning your Ad Blocker off so that we can continue to provide the world class journalism you have become accustomed to.

The TIME Team