--- title: Harry Styles Released a New Music Video to Wild Reactions description: It's only the "Sign of the Times" singer's second music video for his debut solo album — and fans have many theories about its meaning. canonical: https://time.com/5013548/harry-styles-kiwi/ author: Raisa Bruner article:opinion: false article:content_tier: free article:published_time: 2017-11-08T19:16:26.000Z article:modified_time: 2026-04-13T07:48:32.831Z og:title: Harry Styles Released a New Music Video to Fun Reactions og:description: Kids. Puppies. Cupcakes. And Harry Styles. og:url: https://time.com/5013548/harry-styles-kiwi/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Harry Styles Released a New Music Video to Fun Reactions twitter:description: Kids. Puppies. Cupcakes. And Harry Styles. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Harry Styles Just Released a New Food Fight-Themed Music Video and the Internet Is Overwhelmed  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Nov 8, 2017 7:16 PM UTC  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Nov 8, 2017 7:16 PM UTC The internet has strong feelings about [Harry Styles’](http://time.com/4775461/harry-styles-solo-album-review/) latest music video. Following the hit lead single “Sign of the Times,” from his self-titled debut album, on Wednesday, he released the music video for second single “Kiwi” — his most upbeat, rock ‘n’ roll track off the [well-received album](http://time.com/4775461/harry-styles-solo-album-review/), and a crowd favorite. Styles teased the video days in advance with photos of nattily-dressed schoolchildren, showing up in alongside them like a well-dressed teacher in a shocking blue floral Gucci suit. Even so, fans weren’t quite sure what to expect from the accompanying video. Of all of Styles’s songs, “Kiwi” is the least kid-friendly, instead documenting a hard-partying romantic interest. It both overtly and implicitly references everything from cigarettes to alcohol, drugs and sex. The final visual, directed by the [duo Us](http://weareus.co.uk/) (Chris Barrett and Luke Taylor), remains just as befuddling for fans. It’s a giant cupcake food fight of sharp-suited schoolkids in a gym. At the last minute, Styles himself enters the fray yelling, leading the charge of a bevy of adorable puppies. He and his mini-me (young _Star Wars_ actress [Beau Gadsdon](http://www.imdb.com/name/nm7917803/)) band together to eat sweets and continue lobbing pastries into the crowd. At the very end, surrounded by his army of kids, Styles cracks a one-sided smile. What does it all mean? Does it have _any_ connection to the song’s lyrics? Does the combination of cute kids, cuddly animals and sweet treats deliver a darker message — something about Harry’s alter egos, maybe, or the challenges of growing up in a world of violence? Then again, perhaps we should just take it at face value. As always, the internet is having some fun: > [](https://twitter.com/sweetstyleskiwi/status/928262258475405312) > [](https://twitter.com/rodgermaIik/status/928259449751506952) > [](https://twitter.com/almightyhazza94/status/928258803769970688) > [](https://twitter.com/signoffhes/status/928262019333214213) > [](https://twitter.com/%5Faddictofhxrry/status/928266488292679682) > [](https://twitter.com/OWildeLarry/status/928262035862966272) > [](https://twitter.com/AlanaMassey/status/928248744004472833) > [](https://twitter.com/GemmaAnneStyles/status/928269469138354176) > [](https://twitter.com/sbb%5Fking/status/928298733804146691) > [](https://twitter.com/LOUISHARRYKIWI/status/928286403489927168) > [](https://twitter.com/AjHoranlicious/status/928274177009713152) > [](https://twitter.com/DreaStylesx/status/928278102404296705) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5013548/harry-styles-kiwi/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5013548/harry-styles-kiwi/"},"headline":"Harry Styles Just Released a New Food Fight-Themed Music Video and the Internet Is Overwhelmed","datePublished":"2017-11-08T19:16:26.000Z","dateModified":"2026-04-13T07:48:32.831Z","description":"It's only the \"Sign of the Times\" singer's second music video for his debut solo album — and fans have many theories about its meaning.","url":"https://time.com/5013548/harry-styles-kiwi/","keywords":["Newsfeed","Music","Harry Styles"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Raisa Bruner","jobTitle":null,"url":"https://time.com/author/raisa-bruner/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5013548/harry-styles-kiwi/","name":"Harry Styles Just Released a New Food Fight-Themed Music Video and the Internet Is Overwhelmed"}}]}] ```