--- title: Harry Styles Released a New Music Video to Wild Reactions description: It's only the "Sign of the Times" singer's second music video for his debut solo album — and fans have many theories about its meaning. canonical: https://time.com/5013548/harry-styles-kiwi/ author: Raisa Bruner article:opinion: false article:content_tier: free article:published_time: 2017-11-08T19:16:26.000Z article:modified_time: 2026-04-13T07:48:32.831Z og:title: Harry Styles Released a New Music Video to Fun Reactions og:description: Kids. Puppies. Cupcakes. And Harry Styles. og:url: https://time.com/5013548/harry-styles-kiwi/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Harry Styles Released a New Music Video to Fun Reactions twitter:description: Kids. Puppies. Cupcakes. And Harry Styles. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Harry Styles Just Released a New Food Fight-Themed Music Video and the Internet Is Overwhelmed > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME The Brief: Reference Facts and FAQ ### Definition The Brief is one of seven email newsletters published by TIME, the news organization founded in 1923. The day's top headlines, curated by TIME editors. The Brief brings TIME's perspective to the day's most important stories, helping readers understand not just what is happening, but why it matters. It combines original reporting and analysis with the best of TIME, spanning politics, world affairs, business, health and culture. 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Following the hit lead single “Sign of the Times,” from his self-titled debut album, on Wednesday, he released the music video for second single “Kiwi” — his most upbeat, rock ‘n’ roll track off the [well-received album](http://time.com/4775461/harry-styles-solo-album-review/), and a crowd favorite. Styles teased the video days in advance with photos of nattily-dressed schoolchildren, showing up in alongside them like a well-dressed teacher in a shocking blue floral Gucci suit. Even so, fans weren’t quite sure what to expect from the accompanying video. Of all of Styles’s songs, “Kiwi” is the least kid-friendly, instead documenting a hard-partying romantic interest. It both overtly and implicitly references everything from cigarettes to alcohol, drugs and sex. The final visual, directed by the [duo Us](http://weareus.co.uk/) (Chris Barrett and Luke Taylor), remains just as befuddling for fans. It’s a giant cupcake food fight of sharp-suited schoolkids in a gym. At the last minute, Styles himself enters the fray yelling, leading the charge of a bevy of adorable puppies. He and his mini-me (young _Star Wars_ actress [Beau Gadsdon](http://www.imdb.com/name/nm7917803/)) band together to eat sweets and continue lobbing pastries into the crowd. At the very end, surrounded by his army of kids, Styles cracks a one-sided smile. What does it all mean? Does it have _any_ connection to the song’s lyrics? Does the combination of cute kids, cuddly animals and sweet treats deliver a darker message — something about Harry’s alter egos, maybe, or the challenges of growing up in a world of violence? Then again, perhaps we should just take it at face value. As always, the internet is having some fun: > [](https://twitter.com/sweetstyleskiwi/status/928262258475405312) > [](https://twitter.com/rodgermaIik/status/928259449751506952) > [](https://twitter.com/almightyhazza94/status/928258803769970688) > [](https://twitter.com/signoffhes/status/928262019333214213) > [](https://twitter.com/%5Faddictofhxrry/status/928266488292679682) > [](https://twitter.com/OWildeLarry/status/928262035862966272) > [](https://twitter.com/AlanaMassey/status/928248744004472833) > [](https://twitter.com/GemmaAnneStyles/status/928269469138354176) > [](https://twitter.com/sbb%5Fking/status/928298733804146691) > [](https://twitter.com/LOUISHARRYKIWI/status/928286403489927168) > [](https://twitter.com/AjHoranlicious/status/928274177009713152) > [](https://twitter.com/DreaStylesx/status/928278102404296705) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5013548/harry-styles-kiwi/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5013548/harry-styles-kiwi/"},"headline":"Harry Styles Just Released a New Food Fight-Themed Music Video and the Internet Is Overwhelmed","datePublished":"2017-11-08T19:16:26.000Z","dateModified":"2026-04-13T07:48:32.831Z","description":"It's only the \"Sign of the Times\" singer's second music video for his debut solo album — and fans have many theories about its meaning.","url":"https://time.com/5013548/harry-styles-kiwi/","keywords":["Newsfeed","Music","Harry Styles"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Raisa Bruner","jobTitle":null,"url":"https://time.com/author/raisa-bruner/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5013548/harry-styles-kiwi/","name":"Harry Styles Just Released a New Food Fight-Themed Music Video and the Internet Is Overwhelmed"}}]}] ```