--- title: Moschino Selling Plastic Dry Cleaning Bag Dresses for $735 description: Moschino sent tongues wagging when one of their designs — a dress made out of a plastic dry cleaning bag — retailed for $735. canonical: https://time.com/5013401/moschino-dry-cleaning-bag-dresses/ author: Ashley Hoffman article:opinion: false article:content_tier: free article:published_time: 2017-11-07T16:34:55.000Z article:modified_time: 2026-05-11T04:46:23.884Z og:title: Moschino Selling Plastic Dry Cleaning Bag Dresses for $735 og:description: It appears that the Emperor's new clothes are still en vogue og:url: https://time.com/5013401/moschino-dry-cleaning-bag-dresses/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltc09deb24991b5835/6988e4dcbc6cfc27d73e3d9c/moschino-dry-cleaning-dress.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2000 og:image:height: 1125 og:image:alt: Moschino - Runway - Milan Fashion Week Fall/Winter 2017/18 og:type: article twitter:card: summary_large_image twitter:title: Moschino Selling Plastic Dry Cleaning Bag Dresses for $735 twitter:description: It appears that the Emperor's new clothes are still en vogue twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltc09deb24991b5835/6988e4dcbc6cfc27d73e3d9c/moschino-dry-cleaning-dress.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Moschino Is Selling Dresses Made of Plastic Dry Cleaning Bags for a Hot $735 > Sponsored content. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. by [Ashley Hoffman](https://time.com/author/ashley-hoffman/) ## Ashley Hoffman Nov 7, 2017 4:34 PM UTC  MILAN, ITALY - FEBRUARY 23: A model walks the runway at the Moschino Ready to Wear fashion show during Milan Fashion Week Fall/Winter 2017/18 on February 23, 2017 in Milan, Italy. (Photo by Victor VIRGILE/Gamma-Rapho via Getty Images) MILAN, ITALY - FEBRUARY 23: A model walks the runway at the Moschino Ready to Wear fashion show during Milan Fashion Week Fall/Winter 2017/18 on February 23, 2017 in Milan, Italy. (Photo by Victor VIRGILE/Gamma-Rapho via Getty Images)Victor VIRGILE—Gamma-Rapho via Getty Images by [Ashley Hoffman](https://time.com/author/ashley-hoffman/) ## Ashley Hoffman Nov 7, 2017 4:34 PM UTC It appears that the emperor’s new clothes are still en vogue — at least, that’s the conclusion many are coming to after [Moschino](http://time.com/4953463/gigi-hadid-transformed-into-a-literal-bouquet-for-this-runway-show-because-fashion/)‘s tongue-in-cheek dry cleaning bag dresses hit the retail market this fall. The dresses, which made their debut as part of creative director [Jeremy Scott](http://newsfeed.time.com/2014/02/21/moschino-mcdonalds-milan-fashion-week-jeremy-scott/)‘s trash-themed F/W ’17 collection for the Italian fashion house, are made out of transparent polyester that pays homage to dry cleaning garment bags with screen printing that reads “Free pickup and delivery” and a white panel on top that says “We \[heart\] our customers.” They’re currently being sold for a hot $735 as a “cape sheer overlay dress” on [Browns Fashion,](https://www.brownsfashion.com/uk/shopping/cape-sheer-overlay-dress-12423159?utm%5Fsource=LinkshareUK&utm%5Fmedium=Affiliate&utm%5Fcampaign=TnL5HPStwNw&utm%5Fcontent=10&utm%5Fterm=UKNetwork&ranMID=35118&ranEAID=TnL5HPStwNw&ranSiteID=TnL5HPStwNw-hPeUNDU1SBfKWT.jQP.yCg) which is causing exactly the kind of reaction you might expect it to. This isn’t new to Scott, however, who courted controversy in the past with [a collection that heavily referenced the drug culture of the ’80s](http://time.com/4525844/nordstrom-moschino-drug-theme/) with cheeky, irreverent accessories that replicated pills and prescription bottles and drew the ire of those who felt it mocked drug abuse and addiction. See the design on the runway below.  MILAN, ITALY - FEBRUARY 23: A model walks the runway at the Moschino Ready to Wear fashion show during Milan Fashion Week Fall/Winter 2017/18 on February 23, 2017 in Milan, Italy. 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