--- title: Taylor Swift Fan Theory About Ready For It description: Fans already have an intriguing new theory about Taylor Swift's new music video for her latest single, "Ready For It." canonical: https://time.com/4998649/taylor-swift-fan-theory-ready-for-it/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2017-10-26T17:04:25.000Z article:modified_time: 2026-10-08T09:58:57.761Z og:title: Here's a Crazy Fan Theory About Taylor Swift's 'Ready For It' og:description: Big if true og:url: https://time.com/4998649/taylor-swift-fan-theory-ready-for-it/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blte4252395e606d324/6988e38097cdff2d2e6b3053/taylor-swift-ready-for-it-fan-theory.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2000 og:image:height: 1125 og:image:alt: The 58th GRAMMY Awards - Show og:type: article twitter:card: summary_large_image twitter:title: Here's a Crazy Fan Theory About Taylor Swift's 'Ready For It' twitter:description: Big if true twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blte4252395e606d324/6988e38097cdff2d2e6b3053/taylor-swift-ready-for-it-fan-theory.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # This Fan Theory About Taylor Swift's 'Ready For It' Taps Into Gaming Culture > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=f9461098-c647-4db4-9d0b-64ab0af462d1&cr=time-nl-brief-2026q3-v1) ## Video: Taylor Swift by the Numbers [Watch (HLS stream): Taylor Swift by the Numbers](https://cdn.jwplayer.com/manifests/me2szq4z.m3u8) (1:23)  _Published 2017-08-25. Taylor Swift by the Numbers_  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Oct 26, 2017 5:04 PM UTC Taylor Swift by the Numbers  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Oct 26, 2017 5:04 PM UTC Another day, [another Taylor Swift fan theory](http://time.com/4961061/taylor-swift-confirms-fan-theory-new-album/). The pop princess is set to release the music video for her song [“Ready For It”](http://time.com/4926160/taylor-swift-ready-for-it/) (off her upcoming and much-anticipated album _Reputation_) on Thursday night, but ahead of the release, [fans already have ideas about what the singer might be trying to communicate with her visuals](http://time.com/4944028/taylor-swift-reputation-album-theories/) — and as anyone who’s seen [her reference-heavy “Look What You Made Me Do” video knows, there’s probably, definitely a hidden message](http://time.com/4918411/taylor-swift-look-what-you-made-me-do-music-video-references/). In the previews for the videos, Swift is seen in a hoodie, then in a bodysuit; she’s also seen shattering a screen made of glass, which has some fans positing that Swift is tapping into gaming culture for the video. Tumblr user adelaideswifts suggests that Swift wearing a hoodie is some kind of gamer persona who breaks free of a “world where people can turn her on & off as they please” and “try to control her.” When she’s liberated by smashing the screen, she’s wearing a bodysuit adorned with lightning bolts and won’t be “controlled or put in a box again…not by media, fake friendships, men, musical genre, her ‘reputation.'” This Tumblr user also suggests that the new, liberated Taylor could also represent her fans who engage with her online through their “screens” but with whom she can find freedom to really be herself. 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