--- title: Honey Maid: Love Ad Responds To Anti-Gay Commenters description: Online commenters were not happy that Honey Maid included same sex couples in a new ad, and Honey Maid was NOT having it canonical: https://time.com/49715/honey-maid-responded-to-hateful-anti-gay-comments-with-this-inspiring-ad/ author: Laura Stampler article:opinion: false article:content_tier: free article:published_time: 2014-04-04T14:48:29.000Z article:modified_time: 2026-04-13T07:08:30.851Z og:title: Honey Maid turns hateful anti-gay comments into a beautiful message of love og:description: Online commenters were not happy that Honey Maid included same sex couples in a new ad, and Honey Maid was NOT having it og:url: https://time.com/49715/honey-maid-responded-to-hateful-anti-gay-comments-with-this-inspiring-ad/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Honey Maid turns hateful anti-gay comments into a beautiful message of love twitter:description: Online commenters were not happy that Honey Maid included same sex couples in a new ad, and Honey Maid was NOT having it twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Honey Maid Responded to Hateful Anti-Gay Comments With This Inspiring Ad by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Apr 4, 2014 2:48 PM UTC by [Laura Stampler](https://time.com/author/laura-stampler/) ## Laura Stampler Apr 4, 2014 2:48 PM UTC On March 10, [Honey Maid premiered an inclusive ad campaign called “This Is Wholesome”](http://www.adweek.com/news/advertising-branding/ad-day-honey-maid-celebrates-single-dads-gay-dads-punk-dads-and-more-156213) which celebrated all types of families — from mixed raced to tattooed to same sex parents. But just as [Cheerio’s became the subject of vitriol for its commercial starring an interracial family](http://abcnews.go.com/blogs/headlines/2013/05/interracial-family-in-cheerios-ad-gets-hate-comments/), Honey Maid was quickly inundated with hateful online comments from anti-gay activist. Rather than respond with a dry “We stand by our ad” statement, Honey Maid took the vitriol as an opportunity to create a new, powerful message about the power of love and family. They asked artists to print out every negative comment and turn it into something beautiful: For every negative message Honey Maid received, ten positive notes came in. While haters will always spew hate, this goes to show that American consumers no longer see inclusion as taboo. Honey Maid: Love Ad Responds To Anti-Gay Commenters ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/49715/honey-maid-responded-to-hateful-anti-gay-comments-with-this-inspiring-ad/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/49715/honey-maid-responded-to-hateful-anti-gay-comments-with-this-inspiring-ad/"},"headline":"Honey Maid Responded to Hateful Anti-Gay Comments With This Inspiring Ad","datePublished":"2014-04-04T14:48:29.000Z","dateModified":"2026-04-13T07:08:30.851Z","description":"Online commenters were not happy that Honey Maid included same sex couples in a new ad, and Honey Maid was NOT having it","url":"https://time.com/49715/honey-maid-responded-to-hateful-anti-gay-comments-with-this-inspiring-ad/","keywords":["Newsfeed","Family","Business topic","gay","Ads"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Laura Stampler","jobTitle":null,"url":"https://time.com/author/laura-stampler/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/49715/honey-maid-responded-to-hateful-anti-gay-comments-with-this-inspiring-ad/","name":"Honey Maid Responded to Hateful Anti-Gay Comments With This Inspiring Ad"}}]}] ```