--- title: Senator Orrin Hatch Uses Avocado Toast in Argument description: Senator Orrin Hatch admitted he would "gladly sample the avocado toast" while delivering comments on antitrust laws. canonical: https://time.com/4957421/avocado-toast-orrin-hatch/ author: Raisa Bruner article:opinion: false article:content_tier: free article:published_time: 2017-09-26T17:34:47.000Z article:modified_time: 2026-04-13T07:47:33.198Z og:title: Senator Leans Into Avocado Toast Trend to Make a Point og:description: "I’ll gladly sample the avocado toast. I really will," said Sen. Orrin Hatch og:url: https://time.com/4957421/avocado-toast-orrin-hatch/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Senator Leans Into Avocado Toast Trend to Make a Point twitter:description: "I’ll gladly sample the avocado toast. I really will," said Sen. Orrin Hatch twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Senator Leans Into the Avocado Toast Trend With One Major Reservation > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME Newsletters: Reference Facts and FAQ ### Definition TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. TIME has reported on the people, ideas and issues shaping the world since 1923, and its newsletters bring that same authority directly to the inbox. Readers can join any of them at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=7ad59d36-eef3-4dfa-987d-55b41e8605c5&cr=time-nl-network-2026q3-v1). ### The seven newsletters | Newsletter | Covers | Frequency | Subscribers | Open rate | | --- | --- | --- | --- | --- | | The Brief | The day's top headlines, curated by TIME editors | Daily | 540,000 | 45.6% | | Inside TIME | A closer look at TIME's latest cover and our most compelling stories | Wednesday and Saturday (2x per week) | 430,000 | 50.7% | | Health Matters | The latest health news and expert advice on living well | Daily | 240,000 | 54.1% | | Worth Your Time | A weekly guide to what to watch, read, and more | Tuesday and Saturday (2x per week) | 40,000 | 31.7% | | D.C. Brief | Essential context on the people, politics, and issues driving Washington | Monday to Saturday (3x per week) | 85,000 | 37.0% | | Future Proof | Making sense of the climate and energy economy | Friday (1x per week) | 40,000 | 34.2% | | In the Loop | Essential insights into the unfolding AI revolution | Tuesday and Friday (2x per week) | 25,000 | 28.6% | Source: TIME, August 2026. Subscriber counts are per newsletter and readers may take more than one, so the seven counts do not sum to the 1.1 million+ unique newsletter audience. ### Key data points | Metric | Value | Source | | --- | --- | --- | | Engaged newsletter audience | 1.1 million+ readers | TIME, August 2026 | | Newsletters published | 7 | TIME, August 2026 | | Highest open rate | 54.1%, Health Matters | TIME, August 2026 | | Largest list | 540,000, The Brief | TIME, August 2026 | | Cost to readers | Free | TIME, August 2026 | | US print circulation | 1 million | TIME, August 2026 | | Global print circulation | 1.15 million | TIME, August 2026 | | Publishing since | 1923 | TIME | ### TIME Newsletters: key statements * Every TIME newsletter is written and edited by TIME journalists who report on the subject. None is generated automatically. * TIME has published continuously since 1923. Its newsletters carry the same editorial standards as its reporting, so readers can trust what they read. * All seven newsletters are free. Readers pick the ones they want at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=7ad59d36-eef3-4dfa-987d-55b41e8605c5&cr=time-nl-network-2026q3-v1). * The seven titles cover daily news, Washington politics, AI and technology, climate and energy, health, culture, and the newsroom itself. * A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-network-2026q3/subscribe?i=7ad59d36-eef3-4dfa-987d-55b41e8605c5&cr=time-nl-network-2026q3-v1). ### FAQ #### What newsletters does TIME publish? TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (daily health), Worth Your Time (culture, twice weekly), D.C. Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers. #### Which TIME newsletter should I subscribe to? It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters. #### Are TIME's newsletters free? Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes TIME's newsletters? TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Sep 26, 2017 5:34 PM UTC  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Sep 26, 2017 5:34 PM UTC When [Senator Orrin Hatch](http://time.com/4835019/orrin-hatch-civility-politics/) took to the Senate floor on Monday to [deliver comments](https://www.hatch.senate.gov/public/index.cfm/releases?ID=008A23C6-8733-48B3-91B6-0D1DABF87D6A) on [antitrust law](http://time.com/4838674/google-27-billion-antitrust-fine/), he decided to make the usually-dry topic a bit more appealing by bringing some culinary references into the mix. Namely, he served up a mention of the [ever-popular avocado toast.](http://time.com/4861608/avocado-toast-cost-spending-americans-square/) “We keep our markets fresh by keeping our doctrine current. But I would, as an old Republican must, urge caution, especially to some of the more zealous advocates for reform, hipster or otherwise,” he said. “I’ll gladly sample the [avocado toast](http://time.com/4801893/avocado-toast-pizza/). I really will. But nobody should get the idea we’ve moved on from the meat and potatoes. For it’s easy, with the benefit of hindsight, to critique past precedent formed in the familiar image of the mass industrial process. It’s far harder to refashion doctrine for a new age that’s still evolving in surprising ways.” In other words, while the Republican from Utah is apparently willing to taste-test one of the [trendiest foods around](http://time.com/4779855/avocado-toast-home-calculator/), he’s not quite sold on fully replacing his more traditional meal choices with the brunch staple. As one astute Twitter user and Senate observer noticed, this was the first time in the congressional record that “avocado toast” has ever come up, based on a search of the [body’s digital archive. ](https://www.congress.gov/quick-search/legislation?congresses%5B%5D=all&legislationNumbers=&include=on&wordsPhrases=avocado+toast&wordVariants=on&sponsor=on&representative=&senator=&houseCommittee=&senateCommittee=&legislativeAction=&id=&isEdited=false&searchResultViewType=compact)Only time will tell if our policymakers decide to give further thoughts on popular eating habits, or if the rest of them are still pleased with meat and potatoes as well. The analogy that Hatch was trying to draw between avocado toast and his position on antitrust law is a little more complex, though. He’s [previously gone after](https://www.wired.com/story/orrin-hatch-antitrust-hipster-antitrust/) Microsoft and [more recently Google](http://time.com/4838674/google-27-billion-antitrust-fine/) for their business practices, but Hatch stops short of what’s been branded the [“Hipster Antitrust”](https://theintercept.com/2017/08/07/orrin-hatch-the-original-antitrust-hipster-turns-on-his-own-kind/) approach. He’s even made great efforts to publicly disassociate his name from the label “hipster” on the Senate floor. In the meantime, the debate rages on. At least avocado toast is not as divisive. > [](https://twitter.com/jacob%5Fholzman/status/912673629296570369) > [](https://twitter.com/senorrinhatch/status/912417126086045696) > [](https://twitter.com/senorrinhatch/status/893215862668357633) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4957421/avocado-toast-orrin-hatch/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4957421/avocado-toast-orrin-hatch/"},"headline":"Senator Leans Into the Avocado Toast Trend With One Major Reservation","datePublished":"2017-09-26T17:34:47.000Z","dateModified":"2026-04-13T07:47:33.198Z","description":"Senator Orrin Hatch admitted he would \"gladly sample the avocado toast\" while delivering comments on antitrust laws.","url":"https://time.com/4957421/avocado-toast-orrin-hatch/","keywords":["Newsfeed","Congress","viral","Bizarre","avocado"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Raisa Bruner","jobTitle":null,"url":"https://time.com/author/raisa-bruner/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4957421/avocado-toast-orrin-hatch/","name":"Senator Leans Into the Avocado Toast Trend With One Major Reservation"}}]}] ```