--- title: How to Recover From Failure: New Study About Mistakes description: Embracing the sting of failure may not sound enjoyable — but new research shows it's the best way to learn from mistakes. canonical: https://time.com/4941487/failure-recover/ author: Julia Zorthian article:opinion: false article:content_tier: free article:published_time: 2017-09-14T18:16:46.000Z article:modified_time: 2026-02-23T17:25:55.245Z article:section: Health og:title: This Is the Best Way to Recover From Failure og:description: So you can do better the next time og:url: https://time.com/4941487/failure-recover/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt89a4ccd794efcb29/6988ddcf22fb85afa3e22d74/gettyimages-624746864.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 5200 og:image:height: 2925 og:image:alt: 170914_emotion logic og:type: article twitter:card: summary_large_image twitter:title: This Is the Best Way to Recover From Failure twitter:description: So you can do better the next time twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt89a4ccd794efcb29/6988ddcf22fb85afa3e22d74/gettyimages-624746864.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # This Is the Best Way to Recover From Failure > Sponsored content. 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Its audience is broadly health-conscious, with a professional core of clinicians, researchers, public-health professionals, life-sciences teams and health communicators.  by [Julia Zorthian](https://time.com/author/julia-zorthian/)  ## Julia Zorthian Sep 14, 2017 6:16 PM UTC  Write and erase, Close up of a sharpened pencil writing a straight line Write and erase, Close up of a sharpened pencil writing a straight line iStockphoto/Getty Images  by [Julia Zorthian](https://time.com/author/julia-zorthian/)  ## Julia Zorthian Sep 14, 2017 6:16 PM UTC Embracing the sting of failure may not sound enjoyable — but new research shows it’s the best way to learn from mistakes. [A study in the _J_](http://onlinelibrary.wiley.com/doi/10.1002/bdm.2042/full)[_ournal of Behavioral Decision Making_](http://onlinelibrary.wiley.com/doi/10.1002/bdm.2042/full)found that people who ruminated on [their emotions](http://time.com/4828450/positive-emotions-inflammation/) about [failure](http://motto.time.com/4793282/career-advice-talk-failure-job-interview/) were likely to try harder to correct their mistakes than those who made excuses or didn’t let their failures bring them down. This notion of feeling the pain in order to progress may be counterintuitive to those who believe in shaking off failures. But it’s actually motivating to learn how bad it feels to fail, according to study co-author Selin Malkoc, a marketing professor at The Ohio State University’s Fisher College of Business. “All the advice tells you not to dwell on your mistakes, to not feel bad,” Malkoc [said, according to a press release](https://news.osu.edu/news/2017/09/13/feel-the-pain/). “But we found the opposite. When faced with a failure, it is better to focus on one’s emotions — when people concentrate on how bad they feel and how they don’t want to experience these feelings again, they are more likely to try harder the next time.” Malkoc and two other researchers created three slightly varied study scenarios with nearly 100 people each to determine whether thinking about emotions of failure would change the response to new challenges. In one scenario, 98 people were asked to find the lowest price online for a blender with specific characteristics, and were told they’d get a prize if they succeeded. The participants were then divided into two groups. One group was told to imagine failing and focus on their emotional response, and the other group was told to simply think about the details of their failure if they did not win. Afterward, all participants were told that they had failed — the actual lowest price was $3.27 less than whatever they submitted. When both groups were given a similar task again, the group that thought about their emotional response spent nearly 25% more time searching for the lowest price, compared to the other group. The researchers also found that trying harder in the next task after thinking about emotions only occurred if the task was similar to the original failed task — people didn’t carry over the motivation into other types of exercises. Malkoc advised people not to rationalize or shy away from their emotions after they make mistakes if they want to improve in the future. “Emotional responses to failure can hurt,” [she said](https://www.eurekalert.org/pub%5Freleases/2017-09/osu-wtr091217.php) in the release. “But if you focus on how bad you feel, you’re going to work harder to find a solution and make sure you don’t make the same mistake again.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4941487/failure-recover/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4941487/failure-recover/"},"headline":"This Is the Best Way to Recover From Failure","datePublished":"2017-09-14T18:16:46.000Z","dateModified":"2026-02-23T17:25:55.245Z","description":"So you can do better the next time","url":"https://time.com/4941487/failure-recover/","keywords":["Research","Psychology","health","failure","onetime","Science"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt89a4ccd794efcb29/6988ddcf22fb85afa3e22d74/gettyimages-624746864.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Julia Zorthian","jobTitle":null,"url":"https://time.com/author/julia-zorthian/"}],"articleSection":"Health","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt89a4ccd794efcb29/6988ddcf22fb85afa3e22d74/gettyimages-624746864.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"170914_emotion logic","caption":"Write and erase","creditText":"iStockphoto/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/health/","name":"Health"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/research/","name":"Research"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4941487/failure-recover/","name":"This Is the Best Way to Recover From Failure"}}]}] ```