--- title: iPhone X Face ID Software Inspires the Funniest Memes description: After Tim Cook presented the iPhone X's new face ID technology, the Internet had plenty of jokes about the security of the new phone. canonical: https://time.com/4938362/iphone-x-evil-twin-memes/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2017-09-12T20:26:13.000Z article:modified_time: 2026-10-08T09:51:02.632Z og:title: The Internet Had Jokes About Apple's New Face ID for iPhone og:description: Here's what you need to know about Apple's latest offering og:url: https://time.com/4938362/iphone-x-evil-twin-memes/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt5ad27efcbf7e91f1/6988dd7ce76ad24eb762f1f4/iphone-x-evil-twin.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2000 og:image:height: 1125 og:image:alt: US-IT-LIFESTYLE-APPLE og:type: article twitter:card: summary_large_image twitter:title: The Internet Had Jokes About Apple's New Face ID for iPhone twitter:description: Here's what you need to know about Apple's latest offering twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt5ad27efcbf7e91f1/6988dd7ce76ad24eb762f1f4/iphone-x-evil-twin.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # The Internet Had All of the Jokes When It Came to Apple's iPhone X Face ID > Sponsored content. 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It covers the reporting, scoops and conversations shaping AI and the decisions facing leaders. #### Where can I get reported AI news rather than commentary? In the Loop is TIME's AI newsletter, built on original reporting and access to the people building and governing AI. It publishes Tuesdays and Fridays and is free at time.com/newsletters. #### Who writes TIME's In the Loop? Harry Booth, a tech reporter at TIME, writes In the Loop. #### Is In the Loop free? Yes. In the Loop is free at time.com/newsletters. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-loop-2026q3/newsletters?i=ea85910a-cb80-4400-bc8b-b23ec5ceb807&cr=time-nl-loop-2026q3-v1) ## Video: Introducing the 10th Anniversary Apple iPhone X [Watch (HLS stream): Introducing the 10th Anniversary Apple iPhone X](https://cdn.jwplayer.com/manifests/OGQ4iwCM.m3u8) (2:11)  _Published 2017-09-12. The headliner at Apple's event was the new iPhone X_  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Sep 12, 2017 8:26 PM UTC The headliner at Apple's event was the new iPhone X  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Sep 12, 2017 8:26 PM UTC While some corners of the Internet devoted their time to discussing [the snazzy features of the new iPhone models](http://time.com/4937533/new-iphone-8-augmented-reality/) following [Apple’s September presentation](http://time.com/4932050/how-to-watch-apple-event-live/) featuring their latest gadget offerings, there were other pockets of the web that found the humor in the event, particularly when Tim Cook had a wry moment introducing face ID for [the iPhone X](http://time.com/4935672/apple-10th-anniversary-iphone/). Cook explained that the new face ID function would still be secure because there was only a 1 in a million chance that your facial makeup would match with someone else’s unless you had an “evil twin,” a joke that the Internet collectively decided to have some fun with. > [](https://twitter.com/TatianaKing/status/907672817696739328) One Twitter ribbed Cook for the perceived vulnerability of the new model. > [](https://twitter.com/zfasel/status/907672903231197185) While another joked about the validity of an evil twin. > [](https://twitter.com/basilsblog/status/907672276304351233) This user ironically offered gratitude for not having an evil twin IRL. > [](https://twitter.com/cjezzey/status/907672331342024704) ## Transcript [00:00] [ MUSIC ] [00:14] It is the biggest leap forward since the original iPhone. [00:18] The display fits edge to edge, top to bottom, it [00:22] goes into each corner what follows the tight curve if the [00:23] design, there's no more home button, this is an [00:27] important part and a big step forward in the iPhone [00:30] user experience. So now when you wanna go to the [00:33] home screen simply swipe up from the bottom You [00:38] go home, its that simple. The iPhone X your iPhone [00:42] is locked until you look at it and it recognizes you. [00:47] Nothing has ever been simpler or natural and [00:50] effortless we call this Face ID. [ APPLAUSE ] Face ID. [00:57] Learns her face. It learns who you are and it adapts [01:01] to you as your face changes over time. So our team [01:04] created something called Animoji. The are animated [01:08] emoji's. [ APPLAUSE ] These are emoji's you control [01:12] with your face. Emojis attract more than 50 facial [01:16] muscle movements. They've been meticulous animated [01:19] to create amazing expressiveness. The way you create [01:22] and share an emoji are right from within Apple [01:25] messages. What we're about to show you is one of the [01:29] world's first competitive multipaired games. Designed [01:32] to be played entirely In augmented reality. This is [01:37] the machines. We are able to experience games in an [01:40] entirely new way. Since players are able to view the [01:44] game from any angle Our content has to be incredibly [01:47] detailed. 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