--- title: Issa Rae of 'Insecure' Is the New Face of Covergirl Makeup description: 'Insecure' creator and star Issa Rae is the new face of Covergirl, joining the likes of Janelle Monae and Queen Latifah. canonical: https://time.com/4937447/issa-rae-covergirl/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2017-09-12T16:58:46.000Z article:modified_time: 2026-04-13T07:47:10.779Z og:title: Issa Rae Is the New Face of Covergirl og:description: Issa easy, breezy, beautiful new Covergirl og:url: https://time.com/4937447/issa-rae-covergirl/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt20277b6519e5f46a/6988dd5c0b72e31d356ef62d/issa-rae-covergirl.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2000 og:image:height: 1125 og:image:alt: Kate Spade - Presentation - September 2017 - New York Fashion Week og:type: article twitter:card: summary_large_image twitter:title: Issa Rae Is the New Face of Covergirl twitter:description: Issa easy, breezy, beautiful new Covergirl twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt20277b6519e5f46a/6988dd5c0b72e31d356ef62d/issa-rae-covergirl.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Issa Rae Just Became the Newest Face of Covergirl > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically.  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Sep 12, 2017 4:58 PM UTC  NEW YORK, NY - SEPTEMBER 08: Issa Rae attends Kate Spade Presentation during New York Fashion Week on September 8, 2017 in New York City. (Photo by Robin Marchant/Getty Images) NEW YORK, NY - SEPTEMBER 08: Issa Rae attends Kate Spade Presentation during New York Fashion Week on September 8, 2017 in New York City. (Photo by Robin Marchant/Getty Images) Robin Marchant—Getty Images  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Sep 12, 2017 4:58 PM UTC Even though [_Insecure_](http://time.com/4856245/issa-rae-insecure-hbo/)creator and star [Issa Rae](http://time.com/collection/firsts/4898603/issa-rae-firsts/) just signed on for [a third season of her hit HBO show](http://ew.com/tv/2017/08/08/insecure-season-3/), she’s still got more projects in the works — namely, becoming [the new face of Covergirl cosmetics.](http://time.com/4527279/covergirls-first-male-spokesperson-james-charles/) The auteur who got her start with the series “Awkward Black Girl” took to her Instagram on Tuesday to share the news of her new role, where she will be joining the ranks of other Covergirls like [Janelle Monae](http://time.com/4807078/janelle-monae-cfda-2017/) and Queen Latifah. She noted in her post caption that “never ever in my life did I imagine I’d be \[a Covergirl\].” She ended by sharing her joy at being the newest “easy, breezy, beautiful” face of the brand: “I am so honored and so excited for what’s to come.” In a statement, Rae also shared that part of her excitement about joining the Covergirl family was because of its celebration of individuality and diversity. “My character is ever-evolving, and makeup is a tool to help transform my persona — whether for a role I play in content that I produce, or the different roles I take on in my life,” she said. “Becoming a COVERGIRL means a lot because the brand recognizes just how important it is for people to embrace their individuality and express themselves in unique and diverse ways. This has been a major part of my personal journey, and a message that I want to share with others.” See the first pictures of Issa as a Covergirl below. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4937447/issa-rae-covergirl/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4937447/issa-rae-covergirl/"},"headline":"Issa Rae Just Became the Newest Face of Covergirl","datePublished":"2017-09-12T16:58:46.000Z","dateModified":"2026-04-13T07:47:10.779Z","description":"Issa easy, breezy, beautiful new Covergirl","url":"https://time.com/4937447/issa-rae-covergirl/","keywords":["Newsfeed","celebrities","viral","beauty"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt20277b6519e5f46a/6988dd5c0b72e31d356ef62d/issa-rae-covergirl.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt20277b6519e5f46a/6988dd5c0b72e31d356ef62d/issa-rae-covergirl.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Kate Spade - Presentation - September 2017 - New York Fashion Week","caption":"Kate Spade - Presentation - September 2017 - New York Fashion Week","creditText":"Robin Marchant—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4937447/issa-rae-covergirl/","name":"Issa Rae Just Became the Newest Face of Covergirl"}}]}] ```