--- title: Laverne Cox Stars in Beyoncé's New Ivy Park Campaign VIDEO description: Actress and longtime noted Bey Hive member Laverne Cox stars in the latest campaign for Beyoncé's athleisure line, Ivy Park. canonical: https://time.com/4929730/laverne-cox-ivy-park-campaign/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2017-09-06T19:44:44.000Z article:modified_time: 2026-04-13T07:47:03.259Z og:title: Laverne Cox Is the Star of Beyoncé's New Ivy Park Campaign og:description: Flawless og:url: https://time.com/4929730/laverne-cox-ivy-park-campaign/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt8fd0bc2c84f42334/6988dcb18fd2ee2ed3358be2/laverne-cox-ivy-park-campaign.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2000 og:image:height: 1125 og:image:alt: The 59th GRAMMY Awards - Roaming Show og:type: article twitter:card: summary_large_image twitter:title: Laverne Cox Is the Star of Beyoncé's New Ivy Park Campaign twitter:description: Flawless twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt8fd0bc2c84f42334/6988dcb18fd2ee2ed3358be2/laverne-cox-ivy-park-campaign.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Laverne Cox Slays in Beyoncé's Latest Fitness Fashion Campaign  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Sep 6, 2017 7:44 PM UTC  LOS ANGELES, CA - FEBRUARY 12: Recording artist Beyoncé (L) and actor Laverne Cox during The 59th GRAMMY Awards at STAPLES Center on February 12, 2017 in Los Angeles, California. (Photo by Kevin Mazur/Getty Images for NARAS) LOS ANGELES, CA - FEBRUARY 12: Recording artist Beyoncé (L) and actor Laverne Cox during The 59th GRAMMY Awards at STAPLES Center on February 12, 2017 in Los Angeles, California. (Photo by Kevin Mazur/Getty Images for NARAS)Kevin Mazur—Getty Images for NARAS  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Sep 6, 2017 7:44 PM UTC It’s no big secret that [Laverne Cox](http://time.com/132769/transgender-orange-is-the-new-black-laverne-cox-interview/) is a proud, card-carrying member of [the Bey Hive](http://time.com/3912684/beyonce-vegan-fans-angry/). The [_Orange Is the New Black_](http://time.com/4371389/review-orange-is-the-new-black-season-four/)actor not only paid homage to Queen Bey by [performing “Lose My Breath” on _Lip Sync Battle_](https://www.youtube.com/watch?v=nkMdURRxZbU), but even shared [a special moment with her idol while at the 2017 Grammy Awards.](http://time.com/4668963/grammys-2017-laverne-cox-met-beyonce/) It appears that the love is more than mutual since [Beyoncé’s athleisure line Ivy Park](http://time.com/4277770/beyonce-ivy-park-activewear-clothing-line/) has tapped Cox to be the new face of its Autumn/Winter ’17’s advertising campaign. In a series of Instagram posts that show Cox modeling the sporty wares, Cox included captions like “It’s about being free. Listening and moving without any judgment or limitation” and “Celebrating the beauty and strength found in uniqueness.” The campaign’s inclusive message was furthered by the other castings, which included models of different skin tones and ages, including model Ralph Souffrant and Bey’s choreographer Karen McDonald. See the new campaign below. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4929730/laverne-cox-ivy-park-campaign/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4929730/laverne-cox-ivy-park-campaign/"},"headline":"Laverne Cox Slays in Beyoncé's Latest Fitness Fashion Campaign","datePublished":"2017-09-06T19:44:44.000Z","dateModified":"2026-04-13T07:47:03.259Z","description":"Flawless","url":"https://time.com/4929730/laverne-cox-ivy-park-campaign/","keywords":["Newsfeed","celebrities","viral","Beyonce","fashion","laverne cox"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt8fd0bc2c84f42334/6988dcb18fd2ee2ed3358be2/laverne-cox-ivy-park-campaign.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt8fd0bc2c84f42334/6988dcb18fd2ee2ed3358be2/laverne-cox-ivy-park-campaign.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"The 59th GRAMMY Awards - Roaming Show","caption":"The 59th GRAMMY Awards - Roaming Show","creditText":"Kevin Mazur—Getty Images for NARAS","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4929730/laverne-cox-ivy-park-campaign/","name":"Laverne Cox Slays in Beyoncé's Latest Fitness Fashion Campaign"}}]}] ```