--- title: Rihanna's Fenty Beauty Makeup Line Celebrates Diversity description: Rihanna's hotly-anticipated makeup line, Fenty Beauty, is already being praised for its celebration of diversity online canonical: https://time.com/4927962/rihanna-fenty-beauty-makeup-line/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2017-09-05T20:55:18.000Z article:modified_time: 2026-04-13T07:47:01.080Z og:title: Rihanna's New Makeup Line Celebrates Diversity og:description: From its diverse ad campaign to its 40 foundation shades og:url: https://time.com/4927962/rihanna-fenty-beauty-makeup-line/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt059d92df25597ec8/6988dc7f0b72e34d486ef4c1/rihanna-beauty-makeup-line.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2000 og:image:height: 1125 og:image:alt: "Valerian And The City Of A Thousand Planets" European Premiere - Red Carpet Arrivals og:type: article twitter:card: summary_large_image twitter:title: Rihanna's New Makeup Line Celebrates Diversity twitter:description: From its diverse ad campaign to its 40 foundation shades twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt059d92df25597ec8/6988dc7f0b72e34d486ef4c1/rihanna-beauty-makeup-line.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Rihanna's New Makeup Line 'Fenty Beauty' Is a Celebration of Diversity > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically.  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Sep 5, 2017 8:55 PM UTC  LONDON, ENGLAND - JULY 24: Rihanna attends the "Valerian And The City Of A Thousand Planets" European Premiere at Cineworld Leicester Square on July 24, 2017 in London, England. (Photo by Samir Hussein/WireImage) LONDON, ENGLAND - JULY 24: Rihanna attends the "Valerian And The City Of A Thousand Planets" European Premiere at Cineworld Leicester Square on July 24, 2017 in London, England. (Photo by Samir Hussein/WireImage) Samir Hussein—WireImage  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Sep 5, 2017 8:55 PM UTC [Rihanna](http://time.com/4875453/rihanna-brigitte-macron/)‘s new makeup line Fenty Beauty doesn’t debut until Friday, but the levels of excitement surrounding her new beauty venture have already reached fever pitch on the Internet — thanks to the bad gal’s strong celebration of diversity in both Fenty Beauty’s advertising campaign and with the products themselves. While the line’s collection ranging from foundation to lip gloss (and graced with cheeky shade names like “Chili Mango” and “Trophy Wife”) would no doubt be enough of a draw on its own, the Internet voiced its ardent support of Fenty Beauty when a campaign video for the line dropped last Friday. The video features 15 models of color with a diverse range of skin tones including [2018 Pirelli calendar muses Slick Woods and Duckie Thot](http://time.com/4866760/pirelli-calendar-2018-all-black-cast/) and [Muslim model Halima Aden, who sports her hajib in the campaign](http://time.com/4825736/halima-aden-allure/). While there’s not an official release of the full cosmetics lineup available from the Fenty Beuaty, Internet rumors abounded after a Sephora employee said that the foundation would be available in an astounding 40 shades, providing a plenty of options for women with darker skin tones, [an area where the mainstream beauty industry continues to fall short](http://time.com/4579222/iman-bethann-mentorship/). > [](https://twitter.com/ijustchangedit/status/903678516679593985) According to an Instagram DM exchange posted by @rihannadailybeauty, it appears that Rihanna confirmed the 40 shades along with an affirmation that beauty should always be inclusive. This isn’t the first time that Rihanna’s been an advocate for celebrating beauty in all forms; this spring,[ she clapped back at misogynistic body shamers with a body positive message](http://time.com/4807117/rihanna-body-shaming-response/). ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4927962/rihanna-fenty-beauty-makeup-line/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4927962/rihanna-fenty-beauty-makeup-line/"},"headline":"Rihanna's New Makeup Line 'Fenty Beauty' Is a Celebration of Diversity","datePublished":"2017-09-05T20:55:18.000Z","dateModified":"2026-04-13T07:47:01.080Z","description":"From its diverse ad campaign to its 40 foundation shades","url":"https://time.com/4927962/rihanna-fenty-beauty-makeup-line/","keywords":["Newsfeed","celebrities","viral","beauty","Rihanna","onetime"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt059d92df25597ec8/6988dc7f0b72e34d486ef4c1/rihanna-beauty-makeup-line.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt059d92df25597ec8/6988dc7f0b72e34d486ef4c1/rihanna-beauty-makeup-line.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"\"Valerian And The City Of A Thousand Planets\" European Premiere - Red Carpet Arrivals","caption":"\"Valerian And The City Of A Thousand Planets\" European Premiere - Red Carpet Arrivals","creditText":"Samir Hussein—WireImage","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4927962/rihanna-fenty-beauty-makeup-line/","name":"Rihanna's New Makeup Line 'Fenty Beauty' Is a Celebration of Diversity"}}]}] ```