--- title: Taylor Swift's New Album Reputation: Best Internet Reactions description: After Taylor Swift revealed the release date and title of her new album, 'Reputation,' the Internet erupted with opinions about its meaning. canonical: https://time.com/4912680/taylor-swift-album-reputation-internet-reactions/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2017-08-23T18:06:14.000Z article:modified_time: 2026-04-13T07:46:45.101Z og:title: The Internet Is Losing It Over Taylor Swift's New Album Title og:description: The Swifties are having a field day og:url: https://time.com/4912680/taylor-swift-album-reputation-internet-reactions/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltda9b1ccad67e7186/6988dacf86f68e401e6e61ea/taylor-swift-new-album-reputation-internet-reactions.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2000 og:image:height: 1125 og:image:alt: 2017 DIRECTV NOW Super Saturday Night Concert In Houston - Taylor Swift Performance og:type: article twitter:card: summary_large_image twitter:title: The Internet Is Losing It Over Taylor Swift's New Album Title twitter:description: The Swifties are having a field day twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltda9b1ccad67e7186/6988dacf86f68e401e6e61ea/taylor-swift-new-album-reputation-internet-reactions.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # The Internet Is Taking a Historically Deep Dive Into Taylor Swift's New Album Title > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=111f2a08-1ba9-42f2-9aff-198d2eb862d7&cr=time-nl-brief-2026q3-v1)  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Aug 23, 2017 6:06 PM UTC  HOUSTON, TX - FEBRUARY 04: Musician Taylor Swift performs onstage during the 2017 DIRECTV NOW Super Saturday Night Concert at Club Nomadic on February 4, 2017 in Houston, Texas. (Photo by Kevin Mazur/Getty Images for DIRECTV) HOUSTON, TX - FEBRUARY 04: Musician Taylor Swift performs onstage during the 2017 DIRECTV NOW Super Saturday Night Concert at Club Nomadic on February 4, 2017 in Houston, Texas. (Photo by Kevin Mazur/Getty Images for DIRECTV) Kevin Mazur—Getty Images for DIRECTV  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Aug 23, 2017 6:06 PM UTC After [months of keeping a low profile](http://time.com/4833926/taylor-swift-july-4th-2017-friends/) and [a social media blackout](http://time.com/4906762/taylor-swift-deletes-social-media/) that tested the limits of Swifties’ patience, Taylor Swift announced via social media channels today that [her sixth studio album, _Reputation_, would be hitting the market on November 10](http://time.com/4911005/taylor-swift-new-music-details/). The title seems to be an apt comment on the past year of Swift’s life, which was marked by lots of [buzz about her love life](http://time.com/4394697/tom-hiddleston-taylor-swift-july-4th/) and [the particularly public flare-up of a longtime feud with rapper Kanye West](http://time.com/4411055/kanye-west-taylor-swift-kim-kardashian-feud/), which ended in [diehard Kimye fans spamming Swift’s social media feeds with snake emojis](http://time.com/4410370/taylor-swift-kim-kardashian-kanye-west/) (which might explain why Swift has been promoting _Reputation_ [with creepy, cryptic videos of snakes](http://time.com/4908923/taylor-swift-snake-tweet/).) Needless to say, the Internet had zero chill when it came to the album reveal and promptly took to the web to share their hot takes on Taylor’s new album. Here’s the album art, title, and release date from Ms. Swift herself. > [](https://twitter.com/taylorswift13/status/900399489126629377) One fan applauded the moxie it took for Taylor to use this seeming reference to her life. > [](https://twitter.com/rachelhills/status/900397720132825088) While another Twitter user hoped that it would stoke the flames of the Kimye-Taylor feud. > [](https://twitter.com/CraigSJ/status/900399653727940608) Some were fascinated by Taylor’s album art, which was definitely newsworthy. > [](https://twitter.com/michaelroston/status/900399746577289217) > [](https://twitter.com/fmanjoo/status/900398188716146688) While others saw the use of gothic font as a darker turn for Taylor. > [](https://twitter.com/shirklesxp/status/900399740231319552) Others had a more meta interpretation of the art and title. > [](https://twitter.com/zainubamir/status/900403010974744576) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4912680/taylor-swift-album-reputation-internet-reactions/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4912680/taylor-swift-album-reputation-internet-reactions/"},"headline":"The Internet Is Taking a Historically Deep Dive Into Taylor Swift's New Album Title","datePublished":"2017-08-23T18:06:14.000Z","dateModified":"2026-04-13T07:46:45.101Z","description":"The Swifties are having a field day with 'Reputation'","url":"https://time.com/4912680/taylor-swift-album-reputation-internet-reactions/","keywords":["Newsfeed","Music","viral","Taylor Swift"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltda9b1ccad67e7186/6988dacf86f68e401e6e61ea/taylor-swift-new-album-reputation-internet-reactions.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltda9b1ccad67e7186/6988dacf86f68e401e6e61ea/taylor-swift-new-album-reputation-internet-reactions.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"2017 DIRECTV NOW Super Saturday Night Concert In Houston - Taylor Swift Performance","caption":"2017 DIRECTV NOW Super Saturday Night Concert In Houston - Taylor Swift Performance","creditText":"Kevin Mazur—Getty Images for DIRECTV","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4912680/taylor-swift-album-reputation-internet-reactions/","name":"The Internet Is Taking a Historically Deep Dive Into Taylor Swift's New Album Title"}}]}] ```