--- title: Solar Eclipse: Netflix Tweets Viewer Loss to Stellar Event description: Viewership on the video streaming service dropped by 10% during Monday's rare solar eclipse canonical: https://time.com/4910353/solar-eclipse-netflix-tweet-viewership/ author: Kevin Lui article:opinion: false article:content_tier: free article:published_time: 2017-08-22T03:57:06.000Z article:modified_time: 2026-04-13T07:46:39.594Z og:title: Netflix Admits Defeat After Losing Viewers to Solar Eclipse og:description: "Well played, moon." og:url: https://time.com/4910353/solar-eclipse-netflix-tweet-viewership/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt42a8d44df0fb278f/6988da947cdbac310cd59b05/gettyimages-836436498.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2000 og:image:height: 1125 og:image:alt: US-ECLIPSE-SOLAR og:type: article twitter:card: summary_large_image twitter:title: Netflix Admits Defeat After Losing Viewers to Solar Eclipse twitter:description: "Well played, moon." twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt42a8d44df0fb278f/6988da947cdbac310cd59b05/gettyimages-836436498.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # 'Well Played, Moon.' Netflix Admits Defeat After Losing Viewers During the Solar Eclipse > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME The Brief: Reference Facts and FAQ ### Definition The Brief is one of seven email newsletters published by TIME, the news organization founded in 1923. The day's top headlines, curated by TIME editors. The Brief brings TIME's perspective to the day's most important stories, helping readers understand not just what is happening, but why it matters. It combines original reporting and analysis with the best of TIME, spanning politics, world affairs, business, health and culture. 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Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=168faf47-7f76-4c81-998b-30b7b9be9879&cr=time-nl-brief-2026q3-v1) by [Kevin Lui](https://time.com/author/kevin-lui/) ## Kevin Lui Aug 22, 2017 3:57 AM UTC  The total solar eclipse seen in Madras, Oregon on Aug. 21, 2017. The total solar eclipse seen in Madras, Oregon on Aug. 21, 2017. Rob Kerr—AFP/Getty Images by [Kevin Lui](https://time.com/author/kevin-lui/) ## Kevin Lui Aug 22, 2017 3:57 AM UTC The total solar eclipse of 2017 brought the U.S. together Monday to [witness](http://time.com/4900280/total-solar-eclipse-2017-video-watch/) a once-in-a-generation astronomical phenomenon. It also inspired a load of laugh-inducing [memes](http://time.com/4908745/total-solar-eclipse-memes/), gave everyone an unimpeachable reason to listen to Bonnie Tyler — both [live](http://time.com/4909946/bonnie-tyler-total-eclipse/) and [on-demand](http://time.com/4909277/bonnie-tyler-total-eclipse-of-the-heart-no-1-song-on-itunes/) — and led to some [light-hearted ribbing](http://time.com/4909998/solar-eclipse-nasa-moon-twitter-trolled-sun/) between the Sun and the Moon on Twitter. But the sun wasn’t the only star eclipsed by the lunar movement, as Netflix learned. “Hey, just wondering why 10% of you chose to watch a giant rock cover a giant ball of gas when I HAVE ALWAYS BEEN THERE FOR YOU,” the streaming service lamented on its official Twitter account. > [](https://twitter.com/netflix/status/899789571495313408) Neflix then followed up with a brutal statistic, conceding defeat to its celestial challenger. > [](https://twitter.com/netflix/status/899789675451236354) But the eclipse is over, Netflix, and viewers may need you now tonight. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4910353/solar-eclipse-netflix-tweet-viewership/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4910353/solar-eclipse-netflix-tweet-viewership/"},"headline":"'Well Played, Moon.' 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