--- title: Solar Eclipse: Netflix Tweets Viewer Loss to Stellar Event description: Viewership on the video streaming service dropped by 10% during Monday's rare solar eclipse canonical: https://time.com/4910353/solar-eclipse-netflix-tweet-viewership/ author: Kevin Lui article:opinion: false article:content_tier: free article:published_time: 2017-08-22T03:57:06.000Z article:modified_time: 2026-04-13T07:46:39.594Z og:title: Netflix Admits Defeat After Losing Viewers to Solar Eclipse og:description: "Well played, moon." og:url: https://time.com/4910353/solar-eclipse-netflix-tweet-viewership/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt42a8d44df0fb278f/6988da947cdbac310cd59b05/gettyimages-836436498.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: US-ECLIPSE-SOLAR og:type: article twitter:card: summary_large_image twitter:title: Netflix Admits Defeat After Losing Viewers to Solar Eclipse twitter:description: "Well played, moon." twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt42a8d44df0fb278f/6988da947cdbac310cd59b05/gettyimages-836436498.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # 'Well Played, Moon.' Netflix Admits Defeat After Losing Viewers During the Solar Eclipse by [Kevin Lui](https://time.com/author/kevin-lui/) ## Kevin Lui Aug 22, 2017 3:57 AM UTC  The total solar eclipse seen in Madras, Oregon on Aug. 21, 2017. The total solar eclipse seen in Madras, Oregon on Aug. 21, 2017.Rob Kerr—AFP/Getty Images by [Kevin Lui](https://time.com/author/kevin-lui/) ## Kevin Lui Aug 22, 2017 3:57 AM UTC The total solar eclipse of 2017 brought the U.S. together Monday to [witness](http://time.com/4900280/total-solar-eclipse-2017-video-watch/) a once-in-a-generation astronomical phenomenon. It also inspired a load of laugh-inducing [memes](http://time.com/4908745/total-solar-eclipse-memes/), gave everyone an unimpeachable reason to listen to Bonnie Tyler — both [live](http://time.com/4909946/bonnie-tyler-total-eclipse/) and [on-demand](http://time.com/4909277/bonnie-tyler-total-eclipse-of-the-heart-no-1-song-on-itunes/) — and led to some [light-hearted ribbing](http://time.com/4909998/solar-eclipse-nasa-moon-twitter-trolled-sun/) between the Sun and the Moon on Twitter. But the sun wasn’t the only star eclipsed by the lunar movement, as Netflix learned. “Hey, just wondering why 10% of you chose to watch a giant rock cover a giant ball of gas when I HAVE ALWAYS BEEN THERE FOR YOU,” the streaming service lamented on its official Twitter account. > [](https://twitter.com/netflix/status/899789571495313408) Neflix then followed up with a brutal statistic, conceding defeat to its celestial challenger. > [](https://twitter.com/netflix/status/899789675451236354) But the eclipse is over, Netflix, and viewers may need you now tonight. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4910353/solar-eclipse-netflix-tweet-viewership/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4910353/solar-eclipse-netflix-tweet-viewership/"},"headline":"'Well Played, Moon.' 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