--- title: Taylor Swift New Music 2017 Release Date description: Taylor Swift is back after a three-year break in album releases, announcing the first single off new album 'Reputation' will drop Thursday. canonical: https://time.com/4909294/taylor-swift-announces-reputation/ author: Raisa Bruner article:opinion: false article:content_tier: free article:published_time: 2017-08-23T17:58:46.000Z article:modified_time: 2026-04-13T07:46:39.276Z og:title: Taylor Swift Just Announced New Music Is Coming og:description: The first single off new album 'Reputation' will drop Thursday night og:url: https://time.com/4909294/taylor-swift-announces-reputation/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt5eb81eec6877c4eb/6988da778fd2ee62ce358807/taylor-swift1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3000 og:image:height: 1688 og:image:alt: Taylor Swift Performs At Circuit Of The Americas og:type: article twitter:card: summary_large_image twitter:title: Taylor Swift Just Announced New Music Is Coming twitter:description: The first single off new album 'Reputation' will drop Thursday night twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt5eb81eec6877c4eb/6988da778fd2ee62ce358807/taylor-swift1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Taylor Swift Just Announced When Her New Music Is Coming > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically.  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Aug 23, 2017 5:58 PM UTC  AUSTIN, TEXAS - OCTOBER 22: Taylor Swift performs her only full concert of 2016 during the Formula 1 United States Grand Prix at Circuit of The Americas on October 22, 2016 in Austin, Texas. (Photo by Gary Miller/FilmMagic,) AUSTIN, TEXAS - OCTOBER 22: Taylor Swift performs her only full concert of 2016 during the Formula 1 United States Grand Prix at Circuit of The Americas on October 22, 2016 in Austin, Texas. (Photo by Gary Miller/FilmMagic,) Gary Miller—FilmMagic,  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Aug 23, 2017 5:58 PM UTC Finally, some clarity for [Taylor Swift](http://time.com/3578249/taylor-swift-interview/) fans: the recently cryptic pop star updated her social media feeds with a major announcement about new music forthcoming. Her first single will be released Thursday night, and her sixth album — titled _Reputation_ — will be out November 10. In a series of three posts on social media, Swift shared the news about the lead single with a simple image of white text on a black background. Her second post appears to be an album cover: a black-and-white image of Swift half overlaid with a newsprint background. The third post announced the album drop date. She also updated her accounts to include the album cover as a headshot. For Swift’s committed fan base, [it’s felt like a long wait](http://time.com/4694697/taylor-swift-new-album-2017/). Between 2006 and 2014, Swift reliably released an album every other year in the fall, leading up to 2014’s _1989_, which included chart-topping hits like “Bad Blood,” “Shake It Off” and “Blank Space.” But since that drop, plus a few widely-documented [celebrity relationships](http://time.com/4663739/tom-hiddleston-on-taylor-swift-interview/) and [feuds](http://time.com/4816737/katy-perry-changes-lyrics-swish-swish-feud-taylor-swift/) with other music industry [stars](http://time.com/4410370/taylor-swift-kim-kardashian-kanye-west/), Swift has stepped back from serving up music under her own name and made minimal live appearances. Instead, she contributed songwriting credits to ex Calvin Harris for 2016’s [“This Is What You Came For”](http://time.com/4559308/calvin-harris-thanks-taylor-swift-rihanna/) with Rihanna and country group [Little Big Town](http://time.com/4553923/taylor-swift-little-big-town-better-man/) for this year’s “Better Man.” She also made a brief return to the charts alongside Zayn for the _Fifty Shades Darker_ song [“I Don’t Wanna Live Forever”](http://time.com/4648633/taylor-swift-zayn-50-shades-video/) in January. Otherwise it’s been slow going for Swifties, who noticed a distinct decline in Swift’s previously-prolific social media habits, too. On Friday, she removed all content from her website and social media accounts. On Monday, however, she began releasing a series of short clips of a snake — all leading up to the song and album announcement. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4909294/taylor-swift-announces-reputation/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4909294/taylor-swift-announces-reputation/"},"headline":"Taylor Swift Just Announced When Her New Music Is Coming","datePublished":"2017-08-23T17:58:46.000Z","dateModified":"2026-04-13T07:46:39.276Z","description":"Taylor Swift is back after a three-year break in album releases, announcing the first single off new album 'Reputation' will drop Thursday.","url":"https://time.com/4909294/taylor-swift-announces-reputation/","keywords":["Newsfeed","Music","Taylor Swift"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt5eb81eec6877c4eb/6988da778fd2ee62ce358807/taylor-swift1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Raisa Bruner","jobTitle":null,"url":"https://time.com/author/raisa-bruner/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt5eb81eec6877c4eb/6988da778fd2ee62ce358807/taylor-swift1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Taylor Swift Performs At Circuit Of The Americas","caption":"Taylor Swift Performs At Circuit Of The Americas","creditText":"Gary Miller—FilmMagic,","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4909294/taylor-swift-announces-reputation/","name":"Taylor Swift Just Announced When Her New Music Is Coming"}}]}] ```