--- title: Pantone Makes Custom Color With Prince Estate for Prince description: Pantone has created a custom color with Prince's estate for the Purple One and is naming it after the musician's infamous love symbol. canonical: https://time.com/4900239/pantone-prince-custom-color/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2017-08-14T20:43:35.000Z article:modified_time: 2026-04-13T07:46:29.568Z og:title: Pantone Made This Custom Color in Honor of Prince og:description: It's inspired by the Purple One's love symbol og:url: https://time.com/4900239/pantone-prince-custom-color/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt0b9b1f9deb3656bf/6988d9b6ab6d7795a56af663/prince-pantone-color.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2000 og:image:height: 1125 og:image:alt: Prince At Wembley og:type: article twitter:card: summary_large_image twitter:title: Pantone Made This Custom Color in Honor of Prince twitter:description: It's inspired by the Purple One's love symbol twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt0b9b1f9deb3656bf/6988d9b6ab6d7795a56af663/prince-pantone-color.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Pantone Announces a Color in Honor of His Purpleness: Prince > Sponsored content. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=3a7199a0-c491-480b-8d7b-a2df5728618b&cr=time-nl-network-2026q3-v1)  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Aug 14, 2017 8:43 PM UTC  American pop star Prince performing at Wembley, London, 22nd August 1990\. (Photo by Graham Wiltshire/Hulton Archive/Getty Images) American pop star Prince performing at Wembley, London, 22nd August 1990\. (Photo by Graham Wiltshire/Hulton Archive/Getty Images) Graham Wiltshire—Getty Images  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Aug 14, 2017 8:43 PM UTC Among the many striking things that [Prince will be remembered for](http://time.com/4659891/prince-halftime-super-bowl-2007/), one of the overarching characteristics of the musical genius was [his affinity for the color purple](http://time.com/4809091/prince-color-purple-mashup/). From his wardrobe and instrument selections to his cult classic 1984 film, [_Purple Rain_](http://time.com/4437859/prince-purple-rain-anniversary/), the late, great Purple One has long been associated with the plummy hue. Now, however, the Kid’s predilection for purple is being officially memorialized with [a custom color from Pantone](http://time.com/4594981/2017-color-of-the-year-pantone-greenery/) made in collaboration with the Prince Estate. Named “Love Symbol #2,” referencing the copyrighted icon that he used during the time that he was referred to as the artist formerly known as Prince. The color is inspired by his signature purple Yamaha piano. In [a statement](http://variety.com/2017/biz/news/pantone-announces-official-prince-color-purple-love-symbol-2-1202526743/), Troy Carter, Prince’s estate’s entertainment adviser, emphasized the importance of the color purple to Prince’s legacy. “The color purple was synonymous with who Prince was and will always be. This is an incredible way for his legacy to live on forever,” Carter said. > [](https://twitter.com/PigsAndPlans/status/897163609192714241) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4900239/pantone-prince-custom-color/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4900239/pantone-prince-custom-color/"},"headline":"Pantone Announces a Color in Honor of His Purpleness: Prince","datePublished":"2017-08-14T20:43:35.000Z","dateModified":"2026-04-13T07:46:29.568Z","description":"It's inspired by the Purple One's love symbol","url":"https://time.com/4900239/pantone-prince-custom-color/","keywords":["Newsfeed","celebrities","Music","Prince"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt0b9b1f9deb3656bf/6988d9b6ab6d7795a56af663/prince-pantone-color.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt0b9b1f9deb3656bf/6988d9b6ab6d7795a56af663/prince-pantone-color.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Prince At Wembley","caption":"Prince At Wembley","creditText":"Graham Wiltshire—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4900239/pantone-prince-custom-color/","name":"Pantone Announces a Color in Honor of His Purpleness: Prince"}}]}] ```