--- title: Game of Thrones Season 7 Ep 1 Euron Outfit Analysis description: Game of Thrones fans could not stop analyzing Euron Greyjoy's outfit int he season 7 premiere of Game of Thrones. canonical: https://time.com/4861853/game-of-thrones-euron-outfit-memes/ author: Ashley Hoffman article:opinion: false article:content_tier: free article:published_time: 2017-07-17T22:45:22.000Z article:modified_time: 2026-04-13T07:45:27.304Z og:title: Euron Greyjoy's 'Game of Thrones' Outfit Has Divided the Internet og:description: You could see a hot topic tag on Euron's outfit if you squint hard enough og:url: https://time.com/4861853/game-of-thrones-euron-outfit-memes/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt4846d0251ea7cdd6/6988d5fdfb4eac0d2e892f0d/screen-shot-2017-07-17-at-2-39-30-pm.png?branch=production&width=998&quality=75&auto=webp&crop=16:9 og:image:width: 998 og:image:height: 561 og:image:alt: Game-of-Thrones-Dragonstone-Euron-Greyjoy og:type: article twitter:card: summary_large_image twitter:title: Euron Greyjoy's 'Game of Thrones' Outfit Has Divided the Internet twitter:description: You could see a hot topic tag on Euron's outfit if you squint hard enough twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt4846d0251ea7cdd6/6988d5fdfb4eac0d2e892f0d/screen-shot-2017-07-17-at-2-39-30-pm.png?branch=production&width=998&quality=75&auto=webp&crop=16:9 ---  # Euron Greyjoy's _Game of Thrones_ Outfit Has Divided the Internet > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=386a8391-be4a-4c47-9528-67b430d69b7a&cr=time-nl-brief-2026q3-v1) by [Ashley Hoffman](https://time.com/author/ashley-hoffman/) ## Ashley Hoffman Jul 17, 2017 10:45 PM UTC  Helen Sloan/courtesy of HBO by [Ashley Hoffman](https://time.com/author/ashley-hoffman/) ## Ashley Hoffman Jul 17, 2017 10:45 PM UTC **Warning:** This post contains spoilers for _Game of Thrones_. Of all the surprises on Sunday night’s hype-meriting [_Game of Thrones_](http://time.com/4861813/game-of-thrones-premiere-moments-arya-ed-sheeran-daenerys/) season 7 premiere, Euron Greyjoy made quite the splash in an unexpected all-black outfit. The last time fans saw the King of the Iron Islands was last season when he usurped his brother. But that was then and this is now in the first episode of the season titled “Dragonstone.” Euron arrives in King’s Landing to ask for Cersei’s hand in marriage in exchange for his fleet of ships. For the occasion, Euron opted to channel his scheming vibes with the preferred uniform of a 2014 summer goth, revealing his taste for [oddly modern looking threads for the medieval bad boy](http://time.com/4861495/game-of-thrones-euron-greyjoy-gift-cersei-lannister/). She rejects his proposal, perhaps because some of his fashion choices like his statement jacket were a dealbreaker. Euron’s entire look has usually just been one of military attire. That’s why, when faced with Euron’s brand new style, fans were quick to react with hot takes. Some thought it was a haute grunge look fit for the runway. Others thought he looked like a disheveled band reject. Whatever the case, they all made one thing clear. He was looking noteworthy in that getup. One fashion critic thought he looked very Saint Laurent. Or was it Givenchy? > [](https://twitter.com/Krishan%5FMamba24/status/886763535090561024) The subversive designer Rick Owens was a popular take. > [](https://twitter.com/RulesForCaro/status/886766572110532608) > [](https://twitter.com/geometricsleep/status/886759623247704064) Yeezy may be about right. > [](https://twitter.com/fivefifths/status/886774065163358208) Some just thought he needed to get it together. > [](https://twitter.com/BlkNrdProblems/status/886759205964828672) He reminded others of a musician. > [](https://twitter.com/%5FLozMonster/status/886921915373375489) > [](https://twitter.com/AyoubChrissy/status/886760066648616961) People got more specific from there. > [](https://twitter.com/RachelFeltman/status/886759362303336448) > [](https://twitter.com/EvanRomano/status/886774435881123842) Another thought it was a pirate’s life for him. > [](https://twitter.com/JamesHibberd/status/886759557866942464) A Zoolander moment happened. > [](https://twitter.com/smartassrosa/status/886760944336080896) Pacey of _Dawson’s Creek_ scored an appearance in this discussion. > [](https://twitter.com/rachel%5Fhandler/status/886759853879898116) The leather was noted. > [](https://twitter.com/McHenryJD/status/886777010122629120) Someone took it to a very dark mall place. > [](https://twitter.com/lannisterholic/status/886797706726842369) People really wanted to own this look. > [](https://twitter.com/ItsMeGrizz/status/886759060120506369) > [](https://twitter.com/adamcbest/status/886773727626768385) Or was he wearing a V-neck in medieval times? > [](https://twitter.com/rachmeetsworld/status/886759611088355328) One person didn’t know what to think but decided it was not event-appropriate. > [](https://twitter.com/oshawildling/status/886784239085268992) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4861853/game-of-thrones-euron-outfit-memes/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4861853/game-of-thrones-euron-outfit-memes/"},"headline":"Euron Greyjoy's Game of Thrones Outfit Has Divided the Internet","datePublished":"2017-07-17T22:45:22.000Z","dateModified":"2026-04-13T07:45:27.304Z","description":"You could see a hot topic tag on Euron's outfit if you squint hard enough","url":"https://time.com/4861853/game-of-thrones-euron-outfit-memes/","keywords":["Newsfeed","Television","game of thrones","fashion","onetime"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt4846d0251ea7cdd6/6988d5fdfb4eac0d2e892f0d/screen-shot-2017-07-17-at-2-39-30-pm.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Ashley Hoffman","jobTitle":null,"url":"https://time.com/author/ashley-hoffman/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt4846d0251ea7cdd6/6988d5fdfb4eac0d2e892f0d/screen-shot-2017-07-17-at-2-39-30-pm.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Game-of-Thrones-Dragonstone-Euron-Greyjoy","caption":"Pilou Asbaek in Game of Thrones","creditText":"Helen Sloan/courtesy of HBO","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4861853/game-of-thrones-euron-outfit-memes/","name":"Euron Greyjoy's Game of Thrones Outfit Has Divided the Internet"}}]}] ```