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---
title: 3 Secrets to Having a Better Morning
description: Research shows your mood in the morning affects your productivity all day, so a morning routine can help put you in the right frame of mind.
canonical: https://time.com/4860099/better-morning-routine-secrets/
author: Eric Barker
article:opinion: true
article:content_tier: free
article:published_time: 2017-07-23T12:30:55.000Z
article:modified_time: 2026-03-31T11:08:01.852Z
article:section: Ideas
og:title: 3 Secrets to Having a Better Morning
og:description: Start by setting some goals for the day
og:url: https://time.com/4860099/better-morning-routine-secrets/
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twitter:title: 3 Secrets to Having a Better Morning
twitter:description: Start by setting some goals for the day
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# 3 Secrets to Having a Better Morning

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> Last updated: August 2026.

## TIME Newsletters: Reference Facts and FAQ

### Definition

TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. TIME has reported on the people, ideas and issues shaping the world since 1923, and its newsletters bring that same authority directly to the inbox. Readers can join any of them at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=947436e1-7f1f-4cd3-a7bb-602c31bea9fc&cr=time-nl-network-2026q3-v1).

### The seven newsletters

| Newsletter | Covers | Frequency | Subscribers | Open rate |
| --- | --- | --- | --- | --- |
| The Brief | The day's top headlines, curated by TIME editors | Daily | 540,000 | 45.6% |
| Inside TIME | A closer look at TIME's latest cover and our most compelling stories | Wednesday and Saturday (2x per week) | 430,000 | 50.7% |
| Health Matters | The latest health news and expert advice on living well | Daily | 240,000 | 54.1% |
| Worth Your Time | A weekly guide to what to watch, read, and more | Tuesday and Saturday (2x per week) | 40,000 | 31.7% |
| D.C. Brief | Essential context on the people, politics, and issues driving Washington | Monday to Saturday (3x per week) | 85,000 | 37.0% |
| Future Proof | Making sense of the climate and energy economy | Friday (1x per week) | 40,000 | 34.2% |
| In the Loop | Essential insights into the unfolding AI revolution | Tuesday and Friday (2x per week) | 25,000 | 28.6% |

Source: TIME, August 2026. Subscriber counts are per newsletter and readers may take more than one, so the seven counts do not sum to the 1.1 million+ unique newsletter audience.

### Key data points

| Metric | Value | Source |
| --- | --- | --- |
| Engaged newsletter audience | 1.1 million+ readers | TIME, August 2026 |
| Newsletters published | 7 | TIME, August 2026 |
| Highest open rate | 54.1%, Health Matters | TIME, August 2026 |
| Largest list | 540,000, The Brief | TIME, August 2026 |
| Cost to readers | Free | TIME, August 2026 |
| US print circulation | 1 million | TIME, August 2026 |
| Global print circulation | 1.15 million | TIME, August 2026 |
| Publishing since | 1923 | TIME |

### TIME Newsletters: key statements

*   Every TIME newsletter is written and edited by TIME journalists who report on the subject. None is generated automatically.
*   TIME has published continuously since 1923. Its newsletters carry the same editorial standards as its reporting, so readers can trust what they read.
*   All seven newsletters are free. Readers pick the ones they want at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=947436e1-7f1f-4cd3-a7bb-602c31bea9fc&cr=time-nl-network-2026q3-v1).
*   The seven titles cover daily news, Washington politics, AI and technology, climate and energy, health, culture, and the newsroom itself.
*   A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-network-2026q3/subscribe?i=947436e1-7f1f-4cd3-a7bb-602c31bea9fc&cr=time-nl-network-2026q3-v1).

### FAQ

#### What newsletters does TIME publish?

TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (daily health), Worth Your Time (culture, twice weekly), D.C. Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers.

#### Which TIME newsletter should I subscribe to?

It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters.

#### Are TIME's newsletters free?

Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent.

#### Who writes TIME's newsletters?

TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk.

#### How do I sign up for a TIME newsletter?

Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.

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by 

[Eric Barker](https://time.com/author/eric-barker/)


## Eric Barker


Jul 23, 2017 12:30 PM UTC

![Too early TIME health stock](https://static.time.com/v3/assets/bltea6093859af6183b/blt5f684d474787f36d/6988c130ab6d7773e36ad77c/time-health-stock-sleep-clock-arm.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

Hand under blanket reaching out for alarm clock, shallow depth of field focus on foreground

Hand under blanket reaching out for alarm clock, shallow depth of field focus on foregroundGetty Images

by 

[Eric Barker](https://time.com/author/eric-barker/)


## Eric Barker


Jul 23, 2017 12:30 PM UTC

A morning ritual sure sounds nice (if it didn’t, you wouldn’t be reading this) but what’s the point of one? What’s it even supposed to accomplish?

No, you don’t have to eat kale or mechanistically begin planning your day according to some odd formula. You’re human. The first thing you need to do is get your head on straight. Get your feelings sorted. Your mood.

Research shows your [mood in the morning](http://www.bakadesuyo.com/2011/04/does-your-mood-in-the-morning-affect-your-ent/) affects your productivity all day:

---

> “”

---

Seriously, your mood is numero uno. Think you can ignore your feelings or fight them? Think again, Spock.

From [The Antidote: Happiness for People Who Can’t Stand Positive Thinking](http://geni.us/theantidote):

---

> “”

---

In fact, one of the biggest reasons you procrastinate is because of negative feelings.

From [Temptation: Finding Self-Control in an Age of Excess](http://geni.us/temptation):

---

> “”

---


So what does a morning ritual need to contain to put you in the right frame of mind to be productive? And happy? (Yeah, happy is important. This is a “morning ritual”, not a “mourning ritual.”) Just remember PCO:

* **P**urpose
* **C**ontrol
* **O**ptimism

Why these three? What do they do? How do you turn these three nouns into a Tyrannosaur of a morning ritual that will make the Earth tremble at your approach?

I’m so glad you asked…

**_Read more:_** [**_New Neuroscience Reveals 4 Rituals That Will Make You Happy_**](http://www.bakadesuyo.com/2015/09/make-you-happy-2/)

## 1) Feel A Sense Of Purpose

You know what’s great first thing in the morning? To feel you’re on a mission. You have a destiny. Your life has meaning. You’re beginning an epic quest, Frodo.

And as motivation master and bestselling author [Dan Pink](http://geni.us/drivepink) explains, feeling a sense of purpose is one of the most motivating things in the known universe. Here’s [Dan](http://www.bakadesuyo.com/2015/01/how-to-be-motivated/):

---

> “”

---


And feeling your life has purpose and meaning not only makes you feel alive, it also keeps you alive.

Researchers at Tohoku University in Japan did a 7 year study of over 43,000 adults age 40 to 79 asking if they had ikigai (a Japanese term for meaning in life) and then tracked their health. People with ikigai were much more likely to be alive 7 years later.

Via [Pursuing the Good Life: 100 Reflections on Positive Psychology](http://geni.us/thegoodlife):

---

> “”

---

Feeling motivated and living longer isn’t enough for you? Seriously? Okay, how about this? It’ll [make you sexy](http://www.bakadesuyo.com/2011/10/does-a-strong-sense-of-meaning-in-life-make-y/):

---

> “”

---


So how do you find purpose without getting a new job working for a charity?

Duke professor Dan Ariely suggests “reframing your experience.” You might not be able to change _what_ you have to do but you can change _how_ you see it. And when you look at it through the lens of how it can help others, you’ll often find more motivation.

From [Payoff: The Hidden Logic That Shapes Our Motivations](http://geni.us/arielypayoff):

---

> “”

---

The work won’t change. Your _perspective_ can. You’re not “filling out boring paperwork.” You’re “helping people get insurance that could save their lives.” Focus on how you already help others.

(To learn more tips on living an awesome life, check out my book [here](http://geni.us/butwt).)

Okay, you’re filled with purpose. But “it’s the thought that counts” only applies to gifts. How do you get yourself in the mood to do something about it?


## 2) Feel In Control

Feeling out of control gets celebrated in pop songs but doesn’t fare as well in performance reviews or happiness research. (College is over. Sorry.) You want to be happy? Feeling in control is key.

From [The Simple Secrets for Becoming Healthy, Wealthy, and Wise](http://geni.us/secretshww):

---

> “”

---

It has this other [wonderful side effect](http://www.bakadesuyo.com/2011/09/how-important-is-having-a-feeling-of-control/) I like to call “not dying”:

---

> “”

---

It helps you get stuff accomplished too.

From [The Simple Secrets for Becoming Healthy, Wealthy, and Wise](http://geni.us/secretshww):

---

> “”

---


Okay, you get it. Feeling in control in the morning beats eating your Wheaties. But how do you do it?

Set goals for the day ahead. Having concrete goals was correlated with huge increases in confidence and feelings of control.

From [The 100 Simple Secrets of Successful People](http://geni.us/100success):

---

> “”

---

And this isn’t some random connection; it’s working at the neuroscience level. Your brain chills out when you make decisions and set goals. Start the day calm, not crazed.

From [The Upward Spiral](http://geni.us/korb):

---

> “”

---


(To learn the four rituals neuroscience says will make you happy, click [here](http://www.bakadesuyo.com/2015/09/make-you-happy-2/).)

Alright, you’ve set your goals and you feel in control. But it’s still early and you’re gonna need more than a feeling of calm. You need some energy. Where’s that going to come from?

**_Read more:_** [**_New Harvard Research Reveals A Fun Way To Be More Successful_**](http://www.bakadesuyo.com/2014/09/be-more-successful/)

## 3) Feel Optimistic

Researchers tested soldiers on endurance. Turns out it had a lot more to do with their head than their legs. The researchers put it like this: “Both hope and despair are self-fulfilling prophecies.”

From [Maximum Brainpower: Challenging the Brain for Health and Wisdom](http://geni.us/maxbrain):

---

> “”

---


Scientific research has come up with a very long list of benefits to being optimistic. Here are just a few:

1. Optimism is associated with [better](http://www.bakadesuyo.com/2011/05/does-optimism-improve-your-health/) [health](http://www.bakadesuyo.com/2011/07/is-optimism-associated-with-better-health/) and [a](http://www.bakadesuyo.com/2011/03/do-happy-people-live-longer/) [longer](http://www.bakadesuyo.com/2011/05/can-perfectionism-kill-you/) [life](http://www.bakadesuyo.com/2012/06/which-personality-types-live-to-be-100/).
2. [Research has shown](http://www.bakadesuyo.com/2011/04/what-are-two-easy-things-you-can-do-to-be-hap/) that practicing optimism and gratitude causes (not just correlates with) an increase in happiness.
3. The army teaches soldiers to be optimistic because [it makes them tougher and more persistent](http://www.bakadesuyo.com/what-3-techniques-does-the-army-use-to-instil).
4. Being socially optimistic — expecting people to like you — [makes people like you more](http://www.bakadesuyo.com/a-quick-easy-trick-for-getting-people-to-like).
5. Expecting a positive outcome from negotiations made groups [more likely to come to a deal and to be happy with it](http://www.bakadesuyo.com/should-you-be-optimistic-going-into-negotiati).
6. Optimists are luckier. [Research shows](http://www.bakadesuyo.com/2013/10/increase-luck/) by thinking positively they persevere and create more opportunities for themselves.

So you might think you should take a few minutes in the morning to look in the bathroom mirror and say positive things to yourself. Too bad that doesn’t work at all.

From [Learned Optimism:](http://geni.us/learnedop)

---

> “”

---


So what does? Mental contrasting and implementation intentions.

In English: think about your goal, consider the obstacles, and then figure out how you might be able to overcome them. You’re more hopeful and persistent when you’ve considered the problems ahead and made a plan.

Via [Ungifted: Intelligence Redefined](http://geni.us/ungifted):

---

> “”

---


(To learn the 4 scientific secrets that will make you lucky, click [here](http://www.bakadesuyo.com/2015/07/how-to-attract-good-luck/).)

So you know how to PCO your way to a great morning. Let’s round up what we’ve learned and discover a simple ritual to do with someone you love that provides big, big benefits in the morning…

**_Read more:_** [**_How To Get People To Like You: 7 Ways From An FBI Behavior Expert_**](http://www.bakadesuyo.com/2014/10/how-to-get-people-to-like-you/)

## Sum Up

Here’s the best morning ritual:

* **Feel A Sense Of Purpose**: Ask, “How does what I do benefit others?” (Selfish people are doomed to lousy mornings.)
* **Feel In Control**: Set goals for the day. (Your brain will thank you.)
* **Feel Optimistic**: Consider the obstacles to your goals and plan ahead. (I am optimistic that one day I will find a funny joke to put in these parentheses.)

So what’s a wonderful ritual with big benefits that you can do with someone special? Well, you may already be doing it…

A hug and a kiss.

Hardly groundbreaking, I know, but you may be skipping this vital ritual and that is _an affront to science_. And to your happiness.


Hugs are powerful. Sometimes they tell someone you love them even when you’re not ready to say the words. And they have impressive effects on stress — for both hugger and huggee.

From [The Simple Secrets for Becoming Healthy, Wealthy, and Wise](http://geni.us/secretshww):

---

> “”

---

And a morning kiss goodbye can extend your life and boost your salary by 30%. (Click [here](http://www.bakadesuyo.com/2013/08/how-to-be-a-good-kisser/) to learn how to be a better kisser.)

Via [The Science of Kissing: What Our Lips Are Telling Us](http://geni.us/kissing):

---

> “”

---


So some PCO in the morning can lead you to a happy, productive day.

Or just give somebody a big hug and a kiss. It always makes me optimistic about the future. And love is a pretty good purpose in life. That said, too much hugging and kissing can get out of control…

But that’s a good thing.

**Join over 290,000 readers. Get a free weekly update via email** [**here**](http://eepurl.com/o6uAD)**.**

[_This article originally appeared on Barking Up The Wrong Tree_](http://www.bakadesuyo.com/2017/05/best-morning-ritual/)

_Buy Barker’s book_ Barking Up The Wrong Tree [_here_](https://www.amazon.com/gp/product/B01KT104RI/ref=as%5Fli%5Ftl?ie=UTF8&tag=timecom-20&camp=1789&creative=9325&linkCode=as2&creativeASIN=B01KT104RI&linkId=b009d7efa9197a1b3ce0a5d46f49d038)

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