--- title: Cards Against Humanity Debuts Pink 'For Her' Set, Costs $5 More description: The "For Her" set is pink and despite a $5 hike in its cost, the cards are exactly identical to original game sets. canonical: https://time.com/4853479/cards-against-humanity-pink/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2017-07-11T18:57:00.000Z article:modified_time: 2026-04-13T07:45:17.211Z og:title: Cards Against Humanity Trolls Everyone With a 'For Her' Game og:description: The only difference is that it's pink og:url: https://time.com/4853479/cards-against-humanity-pink/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blta625f9ca4ea800ce/6988d53b0a4a223f3f9cf00d/cards-against-humanity-for-her.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2000 og:image:height: 1125 og:image:alt: Cards-Against-Humanity-for-Her og:type: article twitter:card: summary_large_image twitter:title: Cards Against Humanity Trolls Everyone With a 'For Her' Game twitter:description: The only difference is that it's pink twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blta625f9ca4ea800ce/6988d53b0a4a223f3f9cf00d/cards-against-humanity-for-her.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Cards Against Humanity Cleverly Mocks Discrimination With Pricey Pink 'For Her' Game > Sponsored content. 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It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=1a3c6180-8422-420a-827f-ec3dcf3dcfbc&cr=time-nl-brief-2026q3-v1)  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Jul 11, 2017 6:57 PM UTC  Courtesy of Cards Against Humanity  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Jul 11, 2017 6:57 PM UTC [Cards Against Humanity](http://time.com/4128229/cards-against-humanity-black-friday/) has “released” a new edition of their popular, if politically incorrect game, but this time, it’s just for women. The “For Her” set comes packaged in a hot pink box and sports the “For Her” label on its logo, but despite a $5 hike in its cost, the cards are exactly identical to original game sets. According to a satirical press release, Cards Against Humanity community director Jenn Bane says the decision to make the “For Her” set was because “it’s 2017, it’s time for women to have a spot at the table, and nevertheless, she persisted. That’s why we made Cards Against Humanity for Her. It’s trendy,stylish, and easy to understand. And it’s pink.” While the pink set is a joke, its clever commentary on the “[pink tax](http://time.com/money/4525669/men-women-pay-more-comparison-pink-tax/)” that women often face. The “pink tax” is a phenomenon where things like personal care items and clothing marketed towards women will sometimes cost as much as [7% more](http://time.com/money/4526951/pink-tax-man-tax-pharmacy-discount/) than the same products for men. Bane told [_Business Insider_](http://www.businessinsider.com/cards-against-humanity-for-her-2017-7) that the “For Her” set is a “very stupid” idea and that she doubts that people will actually buy the women’t edition. “Women don’t fall for gimmicks, especially not gimmicks as stupid as this one,” she said. However, in case the “For Her” set has as much success as Cards Against Humanity’s [2014 Black Friday deal of a box of “bullsh-t” (a literal box of poop,) ](http://time.com/3634443/cards-against-humanity-poop-black-friday/)which ended up selling 30,000 at $6 a pop, the company has committed to giving the profits from the women’s edition to Emily’s List, a PAC devoted to helping more Democratic women get elected to public office. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4853479/cards-against-humanity-pink/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4853479/cards-against-humanity-pink/"},"headline":"Cards Against Humanity Cleverly Mocks Discrimination With Pricey Pink 'For Her' Game","datePublished":"2017-07-11T18:57:00.000Z","dateModified":"2026-04-13T07:45:17.211Z","description":"The only difference is that it's pink","url":"https://time.com/4853479/cards-against-humanity-pink/","keywords":["Newsfeed","viral","Bizarre"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blta625f9ca4ea800ce/6988d53b0a4a223f3f9cf00d/cards-against-humanity-for-her.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blta625f9ca4ea800ce/6988d53b0a4a223f3f9cf00d/cards-against-humanity-for-her.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Cards-Against-Humanity-for-Her","caption":"","creditText":"Courtesy of Cards Against Humanity","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4853479/cards-against-humanity-pink/","name":"Cards Against Humanity Cleverly Mocks Discrimination With Pricey Pink 'For Her' Game"}}]}] ```