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---
title: Eva Ekeblad: Google Doodle Celebrates Swedish Agronomist
description: The 18th-century agronomist popularized potatoes in Europe and helped avert famine in Sweden.
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author: Joseph Hincks
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article:published_time: 2017-07-10T07:16:50.000Z
article:modified_time: 2026-08-04T07:47:29.230Z
og:title: A Google Doodle Celebrates Swedish Agronomist Eva Ekeblad
og:description: The 18th-century agronomist popularized potatoes in Europe
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![](https://static.time.com/v3/assets/bltea6093859af6183b/blt337cfeabf1200cae/6988d501ab6d7730ee6aee2d/eva-ekeblads-293rd-birthday-5169157527044096-4-2x-2.jpg?branch=production&width=711&quality=75&auto=webp&crop=16:9)


# A New Google Doodle Celebrates the Life of Swedish Agronomist Eva Ekeblad

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<!-- video src="https://cdn.jwplayer.com/manifests/upF0qp1E.m3u8" -->
## Video: How Google Makes its Doodles

[Watch (HLS stream): How Google Makes its Doodles](https://cdn.jwplayer.com/manifests/upF0qp1E.m3u8) (3:23)

![How Google Makes its Doodles](https://cdn.jwplayer.com/v2/media/upF0qp1E/poster.jpg?width=720)

_Published 2018-07-07. Our videographer went to the Googleplex in Mountain View, California to meet some of the designers and coders who create the special, clever variations on the Google.com logo known as_


by 

[Joseph Hincks](https://time.com/author/joseph-hincks/)


## Joseph Hincks


Jul 10, 2017 7:16 AM UTC

![Google Doodle to commemorate Eva Ekeblad, on 07, 10, 2017.](https://static.time.com/v3/assets/bltea6093859af6183b/blt337cfeabf1200cae/6988d501ab6d7730ee6aee2d/eva-ekeblads-293rd-birthday-5169157527044096-4-2x-2.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

Google Doodle to commemorate Eva Ekeblad, on 07, 10, 2017.

Google Doodle to commemorate Eva Ekeblad, on 07, 10, 2017. Google Doodle

by 

[Joseph Hincks](https://time.com/author/joseph-hincks/)


## Joseph Hincks


Jul 10, 2017 7:16 AM UTC

Until Eva Ekeblad came along the presence of potatoes in much of Europe was, well, small potatoes. In Sweden the potato was mostly restricted to aristocratic greenhouses and thought of as animal feed.

Ekeblad changed all of that. And on Monday, which would have been her 293rd [birthday,](https://www.google.com/doodles/eva-ekeblads-293rd-birthday) Google put out a Doodle to commemorate her achievements.

After learning that [people in Germany were making liquor from potatoes](http://www.telegraph.co.uk/technology/2017/07/09/eva-ekeblad-did-make-flour-alcohol-potatoes1/), the Swedish agronomist grew her own batch and began experimenting. The breakthrough came in 1746 when Ekeblad discovered that a flour could be made from cooking, drying, and crushing potatoes. She also figured out how to distill them to make vodka. In 1748, Ekeblad became the first woman elected to Royal Swedish Academy of Sciences — it would be more than 200 years before the next one was elected.

Ekeblad’s discoveries coincided with a food shortage in Sweden and to helped avert a national famine. They also led to a spike in alcohol consumption in the country. Skål, Eva! Happy 293rd.

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