--- title: Wimbledon Championship: Google Doodle Celebrates 140 Years description: As Wimbledon 2017 kicks off, Google's new Doodle celebrates the 140th anniversary of the world's oldest tennis tournament. canonical: https://time.com/4843436/google-doodle-wimbledon-championship-tennis/ author: Kevin Lui article:opinion: false article:content_tier: free article:published_time: 2017-07-03T03:31:02.000Z article:modified_time: 2026-08-04T07:47:29.591Z og:title: Google Doodle Celebrates 140 Years of Wimbledon og:description: The world's oldest tennis tournament first started back in 1877 og:url: https://time.com/4843436/google-doodle-wimbledon-championship-tennis/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltdd2c8ec435590b6d/6988d44c656a3f82d8bd0af0/140th-anniversary-of-wimbledon-5176535811096576-2xa.gif?branch=production&width=711&quality=75&auto=webp&crop=16:9 og:image:width: 711 og:image:height: 400 og:image:alt: 140th-anniversary-of-wimbledon-5176535811096576-2xa og:type: article twitter:card: summary_large_image twitter:title: Google Doodle Celebrates 140 Years of Wimbledon twitter:description: The world's oldest tennis tournament first started back in 1877 twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltdd2c8ec435590b6d/6988d44c656a3f82d8bd0af0/140th-anniversary-of-wimbledon-5176535811096576-2xa.gif?branch=production&width=711&quality=75&auto=webp&crop=16:9 ---  # Google Doodle Celebrates 140 Years of the Wimbledon Championships > Sponsored content. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ## Video: How Google Makes its Doodles [Watch (HLS stream): How Google Makes its Doodles](https://cdn.jwplayer.com/manifests/upF0qp1E.m3u8) (3:23)  _Published 2018-07-07. Our videographer went to the Googleplex in Mountain View, California to meet some of the designers and coders who create the special, clever variations on the Google.com logo known as_ by [Kevin Lui](https://time.com/author/kevin-lui/) ## Kevin Lui Jul 3, 2017 3:31 AM UTC  Google by [Kevin Lui](https://time.com/author/kevin-lui/) ## Kevin Lui Jul 3, 2017 3:31 AM UTC As Wimbledon 2017 kicks off on Monday, Google [rolled out a new Doodle](https://www.google.com/doodles/140th-anniversary-of-wimbledon) to celebrate the 140th anniversary of the world’s oldest tennis tournament. The Doodle features a green background — an homage to the grass courts on which Wimbledon matches are played — and two animated tennis rackets playing a quick round. The Google letters form the audience, save for the letter L, which becomes the match’s umpire. A bird tucked away on the top right corner is Rufus the Hawk, “who dutifully shoos away any pigeons who land on the court during a match” according to Google. The search giant also featured a few earlier concepts, including one that depicts the rain that so often disrupts Wimbledon proceedings. “To many fans and players, Wimbledon is tennis,” writes Google about the Championships that first started in 1877\. “Good luck to this year’s competitors!” This year’s tournament runs from July 3-16 and Britain’s Andy Murray will play in the first match on Center Court as he tries to defend his title. World champion Serena Williams will be absent this year after [announcing her pregnancy](http://time.com/4746572/serena-williams-pregnant-twitter-reactions/) in April. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4843436/google-doodle-wimbledon-championship-tennis/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4843436/google-doodle-wimbledon-championship-tennis/"},"headline":"Google Doodle Celebrates 140 Years of the Wimbledon Championships","datePublished":"2017-07-03T03:31:02.000Z","dateModified":"2026-08-04T07:47:29.591Z","description":"\"To many fans and players, Wimbledon is tennis,\" writes Google","url":"https://time.com/4843436/google-doodle-wimbledon-championship-tennis/","keywords":["Newsfeed","tennis","Google Doodle","onetime"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltdd2c8ec435590b6d/6988d44c656a3f82d8bd0af0/140th-anniversary-of-wimbledon-5176535811096576-2xa.gif?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Kevin Lui","jobTitle":null,"url":"https://time.com/author/kevin-lui/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltdd2c8ec435590b6d/6988d44c656a3f82d8bd0af0/140th-anniversary-of-wimbledon-5176535811096576-2xa.gif?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"140th-anniversary-of-wimbledon-5176535811096576-2xa","caption":"","creditText":"Google","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4843436/google-doodle-wimbledon-championship-tennis/","name":"Google Doodle Celebrates 140 Years of the Wimbledon Championships"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"How Google Makes its Doodles","description":"Our videographer went to the Googleplex in Mountain View, California to meet some of the designers and coders who create the special, clever variations on the Google.com logo known as","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/upF0qp1E/poster.jpg?width=720","uploadDate":"2018-07-07T16:09:57.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/upF0qp1E.m3u8","embedUrl":"https://time.com/4843436/google-doodle-wimbledon-championship-tennis/","duration":"PT3M23S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/4843436/google-doodle-wimbledon-championship-tennis/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```