--- description: As Wimbledon 2017 kicks off, Google's new Doodle celebrates the 140th anniversary of the world's oldest tennis tournament. title: Google Doodle Celebrates 140 Years of Wimbledon image: https://static.time.com/v3/assets/bltea6093859af6183b/bltdd2c8ec435590b6d/6988d44c656a3f82d8bd0af0/140th-anniversary-of-wimbledon-5176535811096576-2xa.gif?branch=production&width=1440&quality=75&auto=webp&crop=16:9 ---  * [Newsfeed](/tag/time-section-newsfeed/) ## Newsfeed Update your preferences in [Account Settings](/account/preferences/) Close # Google Doodle Celebrates 140 Years of the Wimbledon Championships ## Video: How Google Makes its Doodles [Watch (HLS stream): How Google Makes its Doodles](https://cdn.jwplayer.com/manifests/upF0qp1E.m3u8) (3:23)  _Published 2018-07-07. Our videographer went to the Googleplex in Mountain View, California to meet some of the designers and coders who create the special, clever variations on the Google.com logo known as_ by [Kevin Lui](/author/kevin-lui/) ## Kevin Lui Update your preferences in [Account Settings](/account/preferences/) Close Jul 3, 2017 3:31 AM CUT  Google by [Kevin Lui](/author/kevin-lui/) ## Kevin Lui Update your preferences in [Account Settings](/account/preferences/) Close Jul 3, 2017 3:31 AM CUT As Wimbledon 2017 kicks off on Monday, Google [rolled out a new Doodle](https://www.google.com/doodles/140th-anniversary-of-wimbledon "undefined") to celebrate the 140th anniversary of the world’s oldest tennis tournament. The Doodle features a green background — an homage to the grass courts on which Wimbledon matches are played — and two animated tennis rackets playing a quick round. The Google letters form the audience, save for the letter L, which becomes the match’s umpire. A bird tucked away on the top right corner is Rufus the Hawk, “who dutifully shoos away any pigeons who land on the court during a match” according to Google. The search giant also featured a few earlier concepts, including one that depicts the rain that so often disrupts Wimbledon proceedings. “To many fans and players, Wimbledon is tennis,” writes Google about the Championships that first started in 1877\. “Good luck to this year’s competitors!” This year’s tournament runs from July 3-16 and Britain’s Andy Murray will play in the first match on Center Court as he tries to defend his title. World champion Serena Williams will be absent this year after [announcing her pregnancy](http://time.com/4746572/serena-williams-pregnant-twitter-reactions/ "undefined") in April. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4843436/google-doodle-wimbledon-championship-tennis/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4843436/google-doodle-wimbledon-championship-tennis/"},"headline":"Google Doodle Celebrates 140 Years of the Wimbledon Championships","datePublished":"2017-07-03T03:31:02.000Z","dateModified":"2026-04-13T07:45:04.934Z","description":"\"To many fans and players, Wimbledon is tennis,\" writes Google","url":"https://time.com/4843436/google-doodle-wimbledon-championship-tennis/","keywords":["Newsfeed","tennis","Google Doodle","onetime"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltdd2c8ec435590b6d/6988d44c656a3f82d8bd0af0/140th-anniversary-of-wimbledon-5176535811096576-2xa.gif?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Kevin Lui","jobTitle":null,"url":"https://time.com/author/kevin-lui/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltdd2c8ec435590b6d/6988d44c656a3f82d8bd0af0/140th-anniversary-of-wimbledon-5176535811096576-2xa.gif?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"140th-anniversary-of-wimbledon-5176535811096576-2xa","caption":"","creditText":"Google","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4843436/google-doodle-wimbledon-championship-tennis/","name":"Google Doodle Celebrates 140 Years of the Wimbledon Championships"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"How Google Makes its Doodles","description":"Our videographer went to the Googleplex in Mountain View, California to meet some of the designers and coders who create the special, clever variations on the Google.com logo known as","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/upF0qp1E/poster.jpg?width=720","uploadDate":"2018-07-07T16:09:57.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/upF0qp1E.m3u8","embedUrl":"https://time.com/4843436/google-doodle-wimbledon-championship-tennis/","duration":"PT3M23S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/4843436/google-doodle-wimbledon-championship-tennis/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```