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---
title: Elon Musk Penned a Twitter Novella About His Love of Floors
description: The SpaceX and Tesla CEO took to Twitter to declare his undying love for floors in a series of six short, poetic tweets.
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author: Raisa Bruner
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article:published_time: 2017-06-29T15:56:07.000Z
article:modified_time: 2026-04-13T07:45:01.399Z
og:title: Elon Musk Penned a Twitter Novella About His Love of Floors
og:description: and the internet can&#x27;t stop laughing about it
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twitter:title: Elon Musk Penned a Twitter Novella About His Love of Floors
twitter:description: and the internet can&#x27;t stop laughing about it
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# Elon Musk Has Penned an Internet Novella About His Love of Floors

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![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Raisa Bruner](https://time.com/author/raisa-bruner/)


![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=96&quality=75&auto=webp)

## Raisa Bruner


Jun 29, 2017 3:56 PM UTC

![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Raisa Bruner](https://time.com/author/raisa-bruner/)


![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=96&quality=75&auto=webp)

## Raisa Bruner


Jun 29, 2017 3:56 PM UTC

Elon Musk is known for his ambitious vision at companies like [PayPal,](http://time.com/money/4417647/jeff-bezos-ceo-cameos-movie-tv/item/elon-musk-2/) Tesla, and [SpaceX.](http://time.com/4684849/elon-musk-spacex-moon-trip-2018/) But the serial tech mogul and billionaire always [takes time to share his thoughts](http://time.com/4805947/elon-musk-dmv-zootopia/) on social media, keeping followers informed of his companies’ latest moves. And on Wednesday evening — his 46th birthday, as it happens — that penchant for candid sharing turned into a series of rapid-fire missives about his love for an unusual part of our daily lives: floors.

“I love floors,” Musk mused. “They will never let you down. They are so underappreciated \[sic\]. Not as much as tunnels though. Just try one. It’s way better than you think. And I don’t care who knows it. Our love will never die.”

While Musk is often lauded for his lofty ambitions (see: [space launch company](http://www.thedrive.com/news/5351/elon-musk-reveals-spacexs-incredible-mars-plans)) and insistence on efficient travel), his latest project has been much more earthbound: [digging a network of tunnels](http://www.thedrive.com/tech/9782/heres-your-first-look-at-elon-musks-tunnel-dreams). Aptly called the Boring Company, it successfully kicked off operations underneath Los Angeles on Wednesday.

Whether these tweets are a hilarious publicity push to get people to think more fondly of tunnels or just Musk’s evening musings after a birthday celebration, the internet had a field day with his top-notch dad jokes and [Rick Astley](https://www.youtube.com/watch?v=dQw4w9WgXcQ) sentiments.

> [](https://twitter.com/elonmusk/status/880240049677357057)

> [](https://twitter.com/elonmusk/status/880240283081883648)


> [](https://twitter.com/elonmusk/status/880240682836705282)

> [](https://twitter.com/elonmusk/status/880240745319325697)

> [](https://twitter.com/elonmusk/status/880255239881768961)


> [](https://twitter.com/elonmusk/status/880298154440114176)

Concerned followers even questioned his sobriety, given the unusual proclamations — but Musk took the time to respond and assuage concerns about his state of health.

> [](https://twitter.com/SimplyDonya/status/880298734009163777)

> [](https://twitter.com/elonmusk/status/880301259093270530)


Nevertheless, the internet came through with all of the floor, tunnel, stairs, and ceiling puns and jokes, proving that Twitter isn’t such a bad place after all.

> [](https://twitter.com/brittlestar/status/880242998025625601)

> [](https://twitter.com/itsBorked/status/880241510062731264)

(Musk responded to that one, reframing the “elevator” pitch as “a floor that moves.”)

> [](https://twitter.com/NamelessCrusadr/status/880253668389519360)


> [](https://twitter.com/CoffeeLarge/status/880258483291119616)

> [](https://twitter.com/yoda/status/880269982239604736)

> [](https://twitter.com/poppy/status/880286599665172480)


> [](https://twitter.com/Shearer/status/880256644269125633)

> [](https://twitter.com/RyanHLevenson/status/880240353097400320)

> [](https://twitter.com/thehighsandlo/status/880328712230649856)


> [](https://twitter.com/Markoo3/status/880323355487993856)

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