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---
title: Justin Bieber Wears Cowboy Hat, Internet Reactions
description: After Justin Bieber sported a large cowboy hat, the Internet erupted with plenty of opinionated hot takes about the Western-inspired look.
canonical: https://time.com/4799941/justin-bieber-cowboy-hat/
author: Cady Lang
article:opinion: false
article:content_tier: free
article:published_time: 2017-05-31T18:48:00.000Z
article:modified_time: 2026-04-13T07:44:02.728Z
og:title: The Internet Is Losing It Over Justin Bieber&#x27;s Cowboy Hat
og:description: Quite the style statement
og:url: https://time.com/4799941/justin-bieber-cowboy-hat/
og:site_name: TIME
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og:image:width: 2000
og:image:height: 1125
og:image:alt: Justin Bieber performs in Rio De Janerio
og:type: article
twitter:card: summary_large_image
twitter:title: The Internet Is Losing It Over Justin Bieber&#x27;s Cowboy Hat
twitter:description: Quite the style statement
twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt2e4ddea50605cbfb/6988cf910b72e3e0516ee0a7/justin-bieber-cowboy-hat.jpg?branch=production&amp;width=1200&amp;quality=75&amp;auto=webp&amp;crop=16:9
---

![](https://static.time.com/v3/assets/bltea6093859af6183b/blt2e4ddea50605cbfb/6988cf910b72e3e0516ee0a7/justin-bieber-cowboy-hat.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9)


# The Internet Has a Lot of Feelings About Justin Bieber's Cowboy Fashion Statement

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![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Cady Lang](https://time.com/author/cady-lang/)


![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=96&quality=75&auto=webp)

## Cady Lang


May 31, 2017 6:48 PM UTC

![Justin Bieber performs in Rio De Janerio](https://static.time.com/v3/assets/bltea6093859af6183b/blt2e4ddea50605cbfb/6988cf910b72e3e0516ee0a7/justin-bieber-cowboy-hat.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

RIO DE JANEIRO, BRAZIL - MARCH 29: - Canadian singer Justin Bieber's performs on stage at Apoteose Sapucai Rio de Janeiro, Brazil on March 29, 2017\. More than 30 thousand people attended the show. (Photo by FABIO TEIXEIRA/Anadolu Agency/Getty Images)

RIO DE JANEIRO, BRAZIL - MARCH 29: - Canadian singer Justin Bieber's performs on stage at Apoteose Sapucai Rio de Janeiro, Brazil on March 29, 2017\. More than 30 thousand people attended the show. (Photo by FABIO TEIXEIRA/Anadolu Agency/Getty Images) Anadolu Agency—Getty Images

![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Cady Lang](https://time.com/author/cady-lang/)


![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=96&quality=75&auto=webp)

## Cady Lang


May 31, 2017 6:48 PM UTC

[Justin Bieber](http://time.com/4707871/justin-bieber-new-tattoos/?iid=sr-link2) has long been acknowledged as an arbiter of personal style, whether it’s selling [his own ubiquitous tour merchandise](https://purposetourmerch.com/) or displaying [a tiny but prominent face tattoo](http://time.com/4322795/justin-bieber-face-tattoo-reason/).

The _Purpose_ singer seems to be taking his fashion in another direction however, after he was photographed in New York City sporting a large cowboy hat with his own athleisure looks, including a goldenrod pullover and a pair of athletic shorts over a pair of Bieber merchandise leggings.

The Internet, as to be expected, erupted in hot takes and opinions on Bieber’s new look, ranging from hearty approval to disgust and disbelief.

One Twitter user was shocked at Bieber’s decision to pair his athletic shoes with a cowboy hat.

> [](https://twitter.com/WilldeFries/status/869930329577971712)

Another Internet commentator riffed on Bieber’s aesthetic for summer.

> [](https://twitter.com/noahvjohnson/status/869928577109831682)


It even appeared that Bieber captured the eye of the [hypebeast](http://www.complex.com/style/2013/04/10-signs-youre-a-hypebeast/) set.

> [](https://twitter.com/Four%5FPins/status/869928267792437250)

Some however, were truly appreciative of the Bieb’s fashion statement.

> [](https://twitter.com/RareBiebz/status/869899491188633600)

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