--- title: Pepsi Announces New Cinnamon-Flavored Cola for Summer description: Pepsi is releasing a new cinnamon-flavored cola, called Pepsi Fire, to spice up the summer. The drink will be available for a limited time canonical: https://time.com/4779230/pepsi-fire-cinammon-soda/ author: Mahita Gajanan article:opinion: false article:content_tier: free article:published_time: 2017-05-15T16:36:26.000Z article:modified_time: 2026-04-13T07:43:39.782Z og:title: Pepsi Aims to Spice Up Your Soda With This New Flavor og:description: It's only available for a limited time og:url: https://time.com/4779230/pepsi-fire-cinammon-soda/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt5eaa6508c31f1121/6988cd4bab6d779d0a6ae1a2/pepsi.jpg?branch=production&width=950&quality=75&auto=webp&crop=16:9 og:image:width: 950 og:image:height: 534 og:image:alt: pepsi-fire og:type: article twitter:card: summary_large_image twitter:title: Pepsi Aims to Spice Up Your Soda With This New Flavor twitter:description: It's only available for a limited time twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt5eaa6508c31f1121/6988cd4bab6d779d0a6ae1a2/pepsi.jpg?branch=production&width=950&quality=75&auto=webp&crop=16:9 ---  # Pepsi Aims to Spice Up Your Soda With This New Flavor > Sponsored content. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. by [Mahita Gajanan](https://time.com/author/mahita-gajanan/) ## Mahita Gajanan Gajanan is an editor at TIME. May 15, 2017 4:36 PM UTC  Pepsi launches limited-edition cinnamon flavored cola, Pepsi Fire. Pepsi launches limited-edition cinnamon flavored cola, Pepsi Fire. Pepsi by [Mahita Gajanan](https://time.com/author/mahita-gajanan/) ## Mahita Gajanan Gajanan is an editor at TIME. May 15, 2017 4:36 PM UTC [Cinnamon](http://time.com/4751426/why-cinnamon-is-insanely-good-for-you/)\-flavored [Pepsi](http://time.com/4732255/snl-pepsi-commercial-kendall-jenner/) is on the way to spice up your local grocery aisle. Starting May 22, the company will launch Pepsi Fire, a spicier version of its original cola soft drink. The [limited-edition soda](http://www.prnewswire.com/news-releases/pepsi-turns-up-the-heat-this-summer-with-release-of-limited-edition-pepsi-fire-300456129.html) will be available for eight weeks. The added cinnamon kick appears to emulate Fireball Whisky, minus the alcohol. “Summer is one of the most anticipated times of the year, and Pepsi Fire is going to ignite this season with an unexpected and spicy twist to our classic cola taste,” Pepsi director of marketing Lauren Cohen [said in a statement](http://www.prnewswire.com/news-releases/pepsi-turns-up-the-heat-this-summer-with-release-of-limited-edition-pepsi-fire-300456129.html). The special soda will also be transformed into a Pepsi Fire Slurpee at various 7-Eleven locations across the country. Early reviews suggest the flavor might miss the mark, at least in Slurpee form. According to one self-described “soda enthusiast” on [Instagram](https://www.instagram.com/p/BTphXz5F%5Fxq/?taken-by=tim%5Ffizz), the Slurpee received “4 thumbs down.” [Pepsi](http://time.com/4727282/pepsi-pulls-kendall-jenner-protest-ad/) Fire will be sold in 20-ounce bottles and 12-ounce cans in packs of 12. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4779230/pepsi-fire-cinammon-soda/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4779230/pepsi-fire-cinammon-soda/"},"headline":"Pepsi Aims to Spice Up Your Soda With This New Flavor","datePublished":"2017-05-15T16:36:26.000Z","dateModified":"2026-04-13T07:43:39.782Z","description":"It's only available for a limited time","url":"https://time.com/4779230/pepsi-fire-cinammon-soda/","keywords":["Newsfeed","Food","onetime"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt5eaa6508c31f1121/6988cd4bab6d779d0a6ae1a2/pepsi.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Mahita Gajanan","jobTitle":"Gajanan is an editor at TIME.","url":"https://time.com/author/mahita-gajanan/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt5eaa6508c31f1121/6988cd4bab6d779d0a6ae1a2/pepsi.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"pepsi-fire","caption":"Pepsi Fire 20oz Summer","creditText":"Pepsi","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4779230/pepsi-fire-cinammon-soda/","name":"Pepsi Aims to Spice Up Your Soda With This New Flavor"}}]}] ```