When many eyes were fixed on the news during the announcement of the Australian budget Tuesday night, the Netflix political drama ran a 30-second video created to look like a political ad titled “Australians for Underwood,” urging viewers to support a new leader.
As the farmer in the commercial puts it, "Frankly, it's time we had some real leadership. Like they do in the U.S." The spot waits until the end to reveal that the leader "who will not yield" is in fact Spacey's scheming POTUS character.
The House of Cards video had garnered 342,001 views as of Wednesday morning, and the ad campaign included a print ad and a Facebook page. The show drops on Netflix on May 30.