--- ---  # The Internet Is Disturbed by This Viral Video of Watermelon With Taco Seasoning by [Ashley Hoffman](https://time.com/author/ashley-hoffman/) ## Ashley Hoffman May 4, 2017 2:55 PM UTC  Watermelon cut open. Watermelon cut open.David Cavagnaro—Getty Images/Visuals Unlimited by [Ashley Hoffman](https://time.com/author/ashley-hoffman/) ## Ashley Hoffman May 4, 2017 2:55 PM UTC With just one sprinkle of taco seasoning on watermelon, one well-intentioned man has [spread terror across the internet](http://time.com/4738127/tickle-me-elmo-viral-video/). In a video making the rounds online, chef James Briscione of Food Network’s _Man Crafted_ skillfully cuts up watermelon and stabs the cubes with skewers — no problem so far. But then he tears open a packet of taco seasoning for the finishing touch on the summer fruit. Unlike Salt Bae’s now internet-beloved final salt flourish, the internet is not having this particular seasoning. The video clip, spread on Reddit, has more than 4,521 retweets on Twitter — and many Twitter users were quick to share their disapproval and horror. The video has not yet garnered as many internet critics as [pineapple on pizza](http://time.com/4691875/pineapple-pizza-poll/), but the day is young. Briscione is the director of culinary development and a chef-instructor at the [Institute of Culinary Education](http://www.ice.edu/profiles/instructors/culinary-arts-instructors/james-briscione?mcid=61560), according to the website, so perhaps people shouldn’t knock it until they’ve tried it. But if taco seasoning isn’t your bag, a few popular ways to jazz up watermelon are fresh basil, bright fresh lime juice or feta. Watch the full clip and see the reactions below. > [](https://twitter.com/earley/status/858752275111718912) Food Network Chef Puts Taco Seasoning on Watermelon ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4766828/viral-watermelon-taco-video/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4766828/viral-watermelon-taco-video/"},"headline":"The Internet Is Disturbed by This Viral Video of Watermelon With Taco Seasoning","datePublished":"2017-05-04T14:55:06.000Z","dateModified":"2026-04-13T07:43:20.884Z","description":"Food Network's James Briscione is responsible","url":"https://time.com/4766828/viral-watermelon-taco-video/","keywords":["Newsfeed","viral","onetime"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt847f3d7f1e21e1ff/6988775d3c1639b51445b655/gettyimages-73072900.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Ashley Hoffman","jobTitle":null,"url":"https://time.com/author/ashley-hoffman/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt847f3d7f1e21e1ff/6988775d3c1639b51445b655/gettyimages-73072900.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"73072900","caption":"73072900","creditText":"David Cavagnaro—Getty Images/Visuals Unlimited","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4766828/viral-watermelon-taco-video/","name":"The Internet Is Disturbed by This Viral Video of Watermelon With Taco Seasoning"}}]}] ```