--- title: Food Network Chef Puts Taco Seasoning on Watermelon description: A Food Network video of a chef James Briscione sprinkling watermelon with taco seasoning has gone viral because people are not happy canonical: https://time.com/4766828/viral-watermelon-taco-video/ author: Ashley Hoffman article:opinion: false article:content_tier: free article:published_time: 2017-05-04T14:55:06.000Z article:modified_time: 2026-04-13T07:43:20.884Z og:title: The Internet Hates This Viral Watermelon Recipe Video og:description: Apparently no one likes this particular seasoning with the summer fruit og:url: https://time.com/4766828/viral-watermelon-taco-video/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt847f3d7f1e21e1ff/6988775d3c1639b51445b655/gettyimages-73072900.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 5333 og:image:height: 3000 og:image:alt: 73072900 og:type: article twitter:card: summary_large_image twitter:title: The Internet Hates This Viral Watermelon Recipe Video twitter:description: Apparently no one likes this particular seasoning with the summer fruit twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt847f3d7f1e21e1ff/6988775d3c1639b51445b655/gettyimages-73072900.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # The Internet Is Disturbed by This Viral Video of Watermelon With Taco Seasoning > Sponsored content. 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It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. by [Ashley Hoffman](https://time.com/author/ashley-hoffman/) ## Ashley Hoffman May 4, 2017 2:55 PM UTC  Watermelon cut open. Watermelon cut open. David Cavagnaro—Getty Images/Visuals Unlimited by [Ashley Hoffman](https://time.com/author/ashley-hoffman/) ## Ashley Hoffman May 4, 2017 2:55 PM UTC With just one sprinkle of taco seasoning on watermelon, one well-intentioned man has [spread terror across the internet](http://time.com/4738127/tickle-me-elmo-viral-video/). In a video making the rounds online, chef James Briscione of Food Network’s _Man Crafted_ skillfully cuts up watermelon and stabs the cubes with skewers — no problem so far. But then he tears open a packet of taco seasoning for the finishing touch on the summer fruit. Unlike Salt Bae’s now internet-beloved final salt flourish, the internet is not having this particular seasoning. The video clip, spread on Reddit, has more than 4,521 retweets on Twitter — and many Twitter users were quick to share their disapproval and horror. The video has not yet garnered as many internet critics as [pineapple on pizza](http://time.com/4691875/pineapple-pizza-poll/), but the day is young. Briscione is the director of culinary development and a chef-instructor at the [Institute of Culinary Education](http://www.ice.edu/profiles/instructors/culinary-arts-instructors/james-briscione?mcid=61560), according to the website, so perhaps people shouldn’t knock it until they’ve tried it. But if taco seasoning isn’t your bag, a few popular ways to jazz up watermelon are fresh basil, bright fresh lime juice or feta. Watch the full clip and see the reactions below. > [](https://twitter.com/earley/status/858752275111718912) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4766828/viral-watermelon-taco-video/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4766828/viral-watermelon-taco-video/"},"headline":"The Internet Is Disturbed by This Viral Video of Watermelon With Taco Seasoning","datePublished":"2017-05-04T14:55:06.000Z","dateModified":"2026-04-13T07:43:20.884Z","description":"Food Network's James Briscione is responsible","url":"https://time.com/4766828/viral-watermelon-taco-video/","keywords":["Newsfeed","viral","onetime"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt847f3d7f1e21e1ff/6988775d3c1639b51445b655/gettyimages-73072900.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Ashley Hoffman","jobTitle":null,"url":"https://time.com/author/ashley-hoffman/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt847f3d7f1e21e1ff/6988775d3c1639b51445b655/gettyimages-73072900.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"73072900","caption":"73072900","creditText":"David Cavagnaro—Getty Images/Visuals Unlimited","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4766828/viral-watermelon-taco-video/","name":"The Internet Is Disturbed by This Viral Video of Watermelon With Taco Seasoning"}}]}] ```