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title: Rihanna Works Behind Cash Register at Fenty Puma Pop Up Shop
description: Rihanna had no problem rolling up her sleeves and getting to work behind the cash register at her Fenty Puma by Rihanna pop-up shop in LA.
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# Rihanna Mastered a Cash Register Proving She Really Knows How to 'Work'

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![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Cady Lang](https://time.com/author/cady-lang/)


![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=96&quality=75&auto=webp)

## Cady Lang


Apr 19, 2017 4:48 PM UTC

![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Cady Lang](https://time.com/author/cady-lang/)


![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=96&quality=75&auto=webp)

## Cady Lang


Apr 19, 2017 4:48 PM UTC

[Rihanna](http://time.com/4398744/rihanna-bra-stage-reaction/), singer, [universally acknowledged badass](http://time.com/4431632/rihanna-wine-glasses/) and [erstwhile subject of Drake’s unrequited love](http://time.com/4465225/drake-rihanna-relationship/), proved that she’s not afraid to put in [work, work, work, work, work](http://time.com/4352323/barack-obama-sing-rihanna-work/) especially when it comes to her own fashion line.

Fresh off her turn this weekend as [a human disco ball at this year’s Coachella festival](http://time.com/4742284/coachella-2017-rihanna-bodysuit/), the [_Anti_](http://time.com/4198509/rihanna-anti-review/) singer made an appearance at her [Fenty Puma by Rihanna](http://time.com/4512155/rihanna-fenty-puma-fashion-show-paris/) pop-up shop in Los Angeles, where Ri Ri not only sported a resplendent parka from the collection, but rolled up her sleeves and worked behind the cash register, ringing up purchases, much to the delight of her fans.

Rihanna showed her most recent collection with Puma in Paris this March; according to her Instagram, her Los Angeles pop-up runs though April 19.

Watch Rihanna’s cash register skills in action below.

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