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---
title: Sean Spicer Apologizes for Hitler Comment as Easter Bunny
description: Sean Spicer apologized for his Holocaust comments dressed as the White House Easter Bunny in a clip on Jimmy Kimmel Live
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author: Jennifer Calfas
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article:published_time: 2017-04-13T13:44:57.000Z
article:modified_time: 2026-04-13T07:42:45.829Z
og:title: Jimmy Kimmel Made Sean Spicer Apologize in His Bunny Costume
og:description: See the press secretary apologize in full his full Easter rabbit glory.
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twitter:title: Jimmy Kimmel Made Sean Spicer Apologize in His Bunny Costume
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# Jimmy Kimmel Made Sean Spicer Apologize in His Easter Bunny Costume

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by 

[Jennifer Calfas](https://time.com/author/jennifer-calfas/)


## Jennifer Calfas


Apr 13, 2017 1:44 PM UTC

by 

[Jennifer Calfas](https://time.com/author/jennifer-calfas/)


## Jennifer Calfas


Apr 13, 2017 1:44 PM UTC

Before [Sean Spicer](http://time.com/4736311/united-sean-spicer-apology/) was Press Secretary, he played a different role at the [White House](http://time.com/4732939/passover-2017-white-house-donald-trump/): the Easter bunny.

[Jimmy Kimmel](http://time.com/4736017/jimmy-kimmel-on-sean-spicer-on-hitler/) poked fun at Spicer’s former stint during the Bush Administration as the Easter bunny during the annual White House Easter Egg Roll.

In an edited clip, _Jimmy Kimmel Live!_ [showed](https://www.youtube.com/watch?v=zqGvM-sqYEU) Spicer apologizing for his controversial comments about [Adolf Hitler](http://time.com/4735224/sean-spicer-hitler-chemical-weapons-transcript/) and the [Holocaust](http://time.com/4735868/why-spicers-holocaust-remark-matters/) — but dressed as the Easter bunny.

“This week, for the first time in maybe history, we got to see the Easter bunny apologize for comments about the Holocaust,” Kimmel said before he aired the clip.

“How can you be mad at somebody so cute? It’s impossible,” Kimmel said of Spicer. “He would kill to have that job back right now.”

Earlier this week, Spicer [falsely claimed](http://time.com/4734994/sean-spicer-syria-adolph-hitler-chemical-weapons-holocaust/?iid=sr-link1) Hitler did not use chemical weapons on his people during World War II. Spicer has since [apologized](http://time.com/4735540/sean-spicer-hitler-chemical-weapons-apology/) for his comments, which set off widespread backlash.

Kimmel [blasted](http://time.com/4736017/jimmy-kimmel-on-sean-spicer-on-hitler/) Spicer earlier this week with a clip imagining what went through his head as he made the controversial comments.

In the clip, Spicer told himself, “At press secretary school, the one rule was ‘never defend Hitler.'”

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