--- title: What Are Beyonce's Social Media Posts Worth? description: Beyoncé has surpassed Rihanna as the most valuable celebrity on social media with one post worth $1 million in advertising. canonical: https://time.com/4725106/beyonce-most-valuable-celebrity-social-media/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2017-04-04T19:13:30.000Z article:modified_time: 2026-04-13T07:42:31.391Z og:title: Apparently a Beyoncé Instagram Is Worth More Than a Million og:description: Clocking in at $1 Million a post, according to a firm og:url: https://time.com/4725106/beyonce-most-valuable-celebrity-social-media/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt89cd279b7b5273ec/6988c14597cdffc84a6b0134/beyonce-most-valuable-celebrity-social-media.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2000 og:image:height: 1125 og:image:alt: The 59th GRAMMY Awards - Roaming Show og:type: article twitter:card: summary_large_image twitter:title: Apparently a Beyoncé Instagram Is Worth More Than a Million twitter:description: Clocking in at $1 Million a post, according to a firm twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt89cd279b7b5273ec/6988c14597cdffc84a6b0134/beyonce-most-valuable-celebrity-social-media.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Apparently Beyoncé's Social Media Posts Are Worth More Than a Million Bucks > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically.  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Apr 4, 2017 7:13 PM UTC  LOS ANGELES, CA - FEBRUARY 12: Beyonce performs onstage during The 59th GRAMMY Awards at STAPLES Center on February 12, 2017 in Los Angeles, California. (Photo by Kevin Mazur/Getty Images for NARAS) LOS ANGELES, CA - FEBRUARY 12: Beyonce performs onstage during The 59th GRAMMY Awards at STAPLES Center on February 12, 2017 in Los Angeles, California. (Photo by Kevin Mazur/Getty Images for NARAS) Kevin Mazur—Getty Images for NARAS  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Apr 4, 2017 7:13 PM UTC In case you weren’t aware, [this is Beyoncé’s world and we’re all just living in it](http://time.com/4723076/beyonce-pregnancy-fashion/). Case in point? Her mere social media presence is worth millions. According to a new report about social media reach by D’Marie Analytics, Queen Bey is the most valuable celebrity on social media, with a single post from the _Lemonade_ singer clocking in at more than $1 million worth of advertising value, a number even more staggering in the context that Beyoncé is only the 22nd most followed personality online. D’Marie based its ranking off 56 distinct metrics including reach and engagement, and adds that currently Selena Gomez, the most followed person on Instagram, is just behind Beyoncé when it comes to the worth of a single post. So besides the surprise _Lemonade_ drop and [the pregnancy announcement heard ’round the world](http://time.com/4657826/beyonce-pregnant-twins-photos/), what’s the secret behind the insane value of Beyoncé’s social media posts? Quality over quantity, according to a [_Moneyish_](https://moneyish.com/upgrade/a-beyonce-social-media-shoutout-is-worth-more-than-1-million-more-than-any-celebrity-on-earth/) interview with Frank Spadafora, chief executive of D’Marie. “Her limited release of exclusive, curated content…causes such frenzy from her audience,” he said. “These days, less really is more.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4725106/beyonce-most-valuable-celebrity-social-media/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4725106/beyonce-most-valuable-celebrity-social-media/"},"headline":"Apparently Beyoncé's Social Media Posts Are Worth More Than a Million Bucks","datePublished":"2017-04-04T19:13:30.000Z","dateModified":"2026-04-13T07:42:31.391Z","description":"Queen Bey just took the title from Rihanna","url":"https://time.com/4725106/beyonce-most-valuable-celebrity-social-media/","keywords":["Newsfeed","Entertainment","Social Media","celebrities","Beyonce","Culture"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt89cd279b7b5273ec/6988c14597cdffc84a6b0134/beyonce-most-valuable-celebrity-social-media.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt89cd279b7b5273ec/6988c14597cdffc84a6b0134/beyonce-most-valuable-celebrity-social-media.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"The 59th GRAMMY Awards - Roaming Show","caption":"The 59th GRAMMY Awards - Roaming Show","creditText":"Kevin Mazur—Getty Images for NARAS","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4725106/beyonce-most-valuable-celebrity-social-media/","name":"Apparently Beyoncé's Social Media Posts Are Worth More Than a Million Bucks"}}]}] ```