--- title: Cadbury 'War on Easter': Theresa May Goes on Attack description: Cadbury's omission of the word "Easter" in its egg hunt brought out the inner Winston Churchill in Prime Minister Theresa May canonical: https://time.com/4724358/cadbury-war-easter-theresa-may/ author: Dan Stewart article:opinion: true article:content_tier: free article:published_time: 2017-04-04T12:27:10.000Z article:modified_time: 2026-08-04T07:54:29.108Z article:section: Ideas og:title: Cadbury 'War on Easter': Theresa May Goes on Attack og:description: At last, Britain’s Prime Minister is really angry about something og:url: https://time.com/4724358/cadbury-war-easter-theresa-may/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltdc0ce22431d705fd/6988c118656a3f4277bcf619/cadbury-eggs.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2000 og:image:height: 1125 og:image:alt: Cadbury defends Creme Eggs recipe change og:type: article twitter:card: summary_large_image twitter:title: Cadbury 'War on Easter': Theresa May Goes on Attack twitter:description: At last, Britain’s Prime Minister is really angry about something twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltdc0ce22431d705fd/6988c118656a3f4277bcf619/cadbury-eggs.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Cadbury's 'War on Easter' Brings Out the Inner Churchill in Theresa May > Sponsored content. 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Inside TIME is the newsletter where TIME's Editor-in-Chief explains cover selection and the editorial reasoning behind major stories. It is free at time.com/newsletters. #### Who is the editor of TIME? Sam Jacobs is TIME's Editor-in-Chief. He writes Inside TIME, a twice-weekly newsletter about the newsroom's reporting and editorial decisions. #### Is Inside TIME free? Yes. Inside TIME is a free newsletter, available at time.com/newsletters. A paid TIME subscription is separate and available at time.com/subscribe-agent. ## Video: PM Theresa May Is Furious With Cadbury [Watch (HLS stream): PM Theresa May Is Furious With Cadbury](https://cdn.jwplayer.com/manifests/RVoC5sF0.m3u8) (0:50)  _Published 2017-04-04. "Absolutely Ridiculous"...Those are the words of U.K. Prime Minister Theresa May following the decision of Cadbury and the National Trust’s to omit the word “Easter” from its annual egg hunt._  by [Dan Stewart](https://time.com/author/dan-stewart/)  ## Dan Stewart Apr 4, 2017 12:27 PM UTC  Cadbury defends Creme Eggs recipe change. File photo dated 12/01/15 of a box of five Cadbury's Creme Eggs, as the maker has defended the controversial change of recipe to the seasonal favourite after its Easter lines lost millions in sales last year. Issue date: Tuesday January 12, 2016\. Research by analysts IRI for trade magazine The Grocer found that the brand's best-selling Easter lines lost more than £10 million in sales in 2015, narrowing its market share from 42% to 40%. See PA story CONSUMER Egg. Photo credit should read: Anthony Devlin/PA Wire URN:25221160 Cadbury defends Creme Eggs recipe change. File photo dated 12/01/15 of a box of five Cadbury's Creme Eggs, as the maker has defended the controversial change of recipe to the seasonal favourite after its Easter lines lost millions in sales last year. Issue date: Tuesday January 12, 2016\. Research by analysts IRI for trade magazine The Grocer found that the brand's best-selling Easter lines lost more than £10 million in sales in 2015, narrowing its market share from 42% to 40%. See PA story CONSUMER Egg. Photo credit should read: Anthony Devlin/PA Wire URN:25221160 Anthony Devlin—PA Wire/AP  by [Dan Stewart](https://time.com/author/dan-stewart/)  ## Dan Stewart Apr 4, 2017 12:27 PM UTC At last, Britain’s Prime Minister is [really angry about something](http://www.bbc.co.uk/news/uk-39487307). No, not Scotland’s renewed bid for independence. Not even the E.U.’s apparent attempt to [use Gibraltar as a bargaining chip](http://time.com/4722545/brexit-united-kingdom-spain-gibraltar-eu/) in forthcoming Brexit talks. Instead, Theresa May has registered her fury at the [war on Easter](http://time.com/4724344/theresa-may-cadbury-egg-hunt-fury/). Did you know there was a war on Easter? Because there is — as I write, fluffy bunnies across Britain are digging trenches and sharpening adorable little bayonets. The aggressors are the hapless marketing teams at chocolate maker Cadbury’s and conservation charity the National Trust, who omitted to mention the word _Easter_ in the title for their annual [egg hunt](https://www.nationaltrust.org.uk/features/join-the-cadbury-egg-hunts-this-easter) this spring (it’s now called the “Great British Egg Hunt,” if you’re wondering). It’s not exactly Hitler invading Poland, but it has brought out the Winston Churchill in Britain’s formerly mild-mannered leader. “I think the stance they have taken is absolutely ridiculous,” she said, [the BBC reports](http://www.bbc.co.uk/news/uk-39487307). “I don’t know what they are thinking about frankly. Easter’s very important … It’s a very important festival for the Christian faith for millions across the world.” We shall fight them on the church benches, she might have added. May is a committed Christian and a vicar’s daughter, and is thus qualified to act as a defender of the faith — at least against the attackers attempting to import political correctness to Britain (Cadbury is now owned by U.S. multinational giant Mondelez). It’s curious, though, that May has chosen to rage against this storm in an eggcup when there are so many other things to direct righteous ire at. The obdurate European leaders who are [determined to give Britain a raw deal in Brexit talks](https://www.ft.com/content/67bbdef2-dd5e-11e6-86ac-f253db7791c6). The country’s [creaking military infrastructure](https://www.thesun.co.uk/news/3229625/defence-secretary-michael-fallon-refuses-to-rule-out-axing-royal-marine-numbers-amid-claims-200-could-go/). The looming [disintegration of the union](http://time.com/4389858/brexit-referendum-united-kingdom-breakup/). The damn newspapers that keep [focusing on her legs and outfits](https://www.washingtonpost.com/news/worldviews/wp/2017/03/28/from-brexit-to-legs-it-daily-mail-disgusts-britain-with-sexist-front-page/?tid=a%5Finl&utm%5Fterm=.78fd944781e5) instead of her policies. May made her comments while on a visit to Jordan and Saudi Arabia, and [some online](https://twitter.com/RobDotHutton/status/849194767393148929) have wondered why she couldn’t muster some comparable outrage at [persecution against Christians there](http://www.opendoorsuk.org/persecution/worldwatch/jordan.php). Or women, for that matter: > [](https://twitter.com/Baddiel/status/849178161694814208) Perhaps this crack in May’s typically unflustered temperament is an act of displacement; the rage that has been bottling up inside her being vented in a sharp blast. If so, perhaps Britain can be glad this is the war she has chosen to fight — and not the [one against Spain](https://www.thesun.co.uk/news/3247956/gibraltars-first-minister-backs-sun-campaign-to-keep-spain-and-eu-off-our-rock-as-theresa-may-stokes-fears-over-territorys-future/) that the country’s tabloid press is gleefully talking up over Gibraltar. Let’s just hope Madrid remembers to honor Christ’s sacrifice as it hides its huevos. ```json [{"@context":"https://schema.org","@type":"OpinionNewsArticle","@id":"https://time.com/4724358/cadbury-war-easter-theresa-may/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4724358/cadbury-war-easter-theresa-may/"},"headline":"Cadbury's 'War on Easter' Brings Out the Inner Churchill in Theresa May","datePublished":"2017-04-04T12:27:10.000Z","dateModified":"2026-08-04T07:54:29.108Z","description":"At last, Britain’s Prime Minister is really angry about something","url":"https://time.com/4724358/cadbury-war-easter-theresa-may/","keywords":["United Kingdom","onetime"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltdc0ce22431d705fd/6988c118656a3f4277bcf619/cadbury-eggs.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Dan Stewart","jobTitle":null,"url":"https://time.com/author/dan-stewart/"}],"articleSection":"Ideas","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltdc0ce22431d705fd/6988c118656a3f4277bcf619/cadbury-eggs.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Cadbury defends Creme Eggs recipe change","caption":"Cadbury defends Creme Eggs recipe change","creditText":"Anthony Devlin—PA Wire/AP","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/ideas/","name":"Ideas"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4724358/cadbury-war-easter-theresa-may/","name":"Cadbury's 'War on Easter' Brings Out the Inner Churchill in Theresa May"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"PM Theresa May Is Furious With Cadbury","description":"\"Absolutely Ridiculous\"...Those are the words of U.K. Prime Minister Theresa May following the decision of Cadbury and the National Trust’s to omit the word “Easter” from its annual egg hunt.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/RVoC5sF0/poster.jpg?width=720","uploadDate":"2017-04-04T14:53:08.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/RVoC5sF0.m3u8","embedUrl":"https://time.com/4724358/cadbury-war-easter-theresa-may/","duration":"PT50S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/4724358/cadbury-war-easter-theresa-may/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```