By Cady Lang
March 31, 2017

Just a week after releasing “The Heart Part 4,” Kendrick Lamar has blessed listeners yet again with not only a new single, but an accompanying video chock full of religious allusions and gorgeous visuals.

From Kendrick holding court at a da Vinci-esque Last Supper tableaux to a tongue-in-cheek nod to Grey Poupon’s classic “Pardon Me” ad spot, there’s plenty to unpack in the 3 minute video.

However, one of the most striking moments in the video is Kendrick’s embrace of a woman’s natural beauty, where he raps “I’m so f—kin’ sick and tired of the Photoshop/Show me somethin’ natural like afro on Richard Pryor/Show me somethin’ natural like a— with some stretchmarks.” The image that he uses to drive his lyrics home is of split screen that shows a woman wearing heavy makeup, straight, slicked back hair and a glitzy ensemble; in the next screen, she’s shown with a bare face, natural hair and a white tank top that shows off her stretch marks to full effect.


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Kendrick’s body positive message was not lost on the Internet, who promptly weighed in with glowing praise for the rapper.


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