--- title: Kendrick Lamar's 'Humble' Video Embraces Stretch Marks description: Kendrick Lamar's new video for his latest single, "Humble," won the approval of the Internet for wholeheartedly embracing stretch marks. canonical: https://time.com/4721121/kendrick-lamar-humble-video-stretch-marks/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2017-03-31T19:23:36.000Z article:modified_time: 2026-04-13T07:42:27.501Z og:title: The Internet Loves Kendrick Lamar's Body Positive Video og:description: The rapper makes a case for natural beauty and wants to see stretch marks og:url: https://time.com/4721121/kendrick-lamar-humble-video-stretch-marks/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: The Internet Loves Kendrick Lamar's Body Positive Video twitter:description: The rapper makes a case for natural beauty and wants to see stretch marks twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # The Internet Loves That Kendrick Lamar Prominently Featured Stretch Marks in His Video 'Humble' > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically.  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Mar 31, 2017 7:23 PM UTC  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Mar 31, 2017 7:23 PM UTC Just a week after releasing “[The Heart Part 4](http://time.com/4712220/kendrick-lamars-the-heart-part-4-drake-diss/),” [Kendrick Lamar](http://time.com/4141358/kendrick-lamar-interview-to-pimp-a-butterfly/) has blessed listeners yet again with not only a new single, but an accompanying video chock full of religious allusions and gorgeous visuals. From Kendrick holding court at a [da Vinci-esque Last Supper tableaux](http://content.time.com/time/specials/packages/article/0,28804,2033096%5F2033097,00.html) to a tongue-in-cheek nod to [Grey Poupon’s classic “Pardon Me” ad spot](https://www.youtube.com/watch?v=tvDazrJuSdA), there’s plenty to unpack in the 3 minute video. However, one of the most striking moments in the video is Kendrick’s embrace of a woman’s natural beauty, where he raps “I’m so f—kin’ sick and tired of the Photoshop/Show me somethin’ natural like afro on Richard Pryor/Show me somethin’ natural like a— with some stretchmarks.” The image that he uses to drive his lyrics home is of split screen that shows a woman wearing heavy makeup, straight, slicked back hair and a glitzy ensemble; in the next screen, she’s shown with a bare face, natural hair and a white tank top that shows off her stretch marks to full effect. Kendrick’s body positive message was not lost on the Internet, who promptly weighed in with glowing praise for the rapper. > [](https://twitter.com/lindseyaddawoo/status/847611414260756481) > [](https://twitter.com/ReignOfApril/status/847598003405733888) > [](https://twitter.com/ThatsJeanDeaux/status/847588635075637249) > [](https://twitter.com/suzie%5Fmelonz/status/847591043210104834) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4721121/kendrick-lamar-humble-video-stretch-marks/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4721121/kendrick-lamar-humble-video-stretch-marks/"},"headline":"The Internet Loves That Kendrick Lamar Prominently Featured Stretch Marks in His Video 'Humble'","datePublished":"2017-03-31T19:23:36.000Z","dateModified":"2026-04-13T07:42:27.501Z","description":"The rapper makes a case for body positivity","url":"https://time.com/4721121/kendrick-lamar-humble-video-stretch-marks/","keywords":["Newsfeed","Entertainment","Music","viral","Kendrick Lamar","Culture"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4721121/kendrick-lamar-humble-video-stretch-marks/","name":"The Internet Loves That Kendrick Lamar Prominently Featured Stretch Marks in His Video 'Humble'"}}]}] ```