--- description: Samsung's new Gear VR ad features a CGI ostrich who dons the headset to achieve the ultimate dream of any flightless bird. title: Samsung's Virtual Reality Ostrich Ad Is Delightfully Weird image: https://static.time.com/v3/assets/bltea6093859af6183b/bltf8dad5fe0e642919/6988c06fcd1bba2e217047fa/gettyimages-143312653.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # Samsung's Virtual Reality Ostrich Ad Is Delightfully Weird ## Video: This Video Is No Longer Available [Watch (HLS stream): This Video Is No Longer Available](https://cdn.jwplayer.com/manifests/fKodeUO6.m3u8) (0:10)  _Published 2026-06-23. You've got to watch this_  by [Alex Fitzpatrick](/author/alex-fitzpatrick/)  ## Alex Fitzpatrick Update your preferences in [Account Settings](/account/preferences/) Close Mar 29, 2017 5:09 PM CUT  by [Alex Fitzpatrick](/author/alex-fitzpatrick/)  ## Alex Fitzpatrick Update your preferences in [Account Settings](/account/preferences/) Close Mar 29, 2017 5:09 PM CUT Getting people interested in virtual reality gear is tricky. It’s pretty much impossible to convey the VR experience without some hands-on time. So what’s a marketer to do? Samsung’s been pretty good at finding clever ways to advertise around that problem. Its Gear VR holiday ad showed a bunch of people trying the headset for the first time, presenting what’s really a single-user experience as a family affair. Now, for its latest go, Samsung went Full Weird, featuring a CGI ostrich who dons the headset to achieve the ultimate dream of any flightless bird. The idea? In VR, anything can be possible. You can watch Samsung’s latest Gear VR ad above. For more about [Samsung’s new Galaxy S8 and S8 phones, click here](http://time.com/4715110/samsung-galaxy-s8-release-date-price-specs-2017/ "undefined"). ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4716841/samsung-gear-vr-ad-ostrich/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4716841/samsung-gear-vr-ad-ostrich/"},"headline":"Samsung's Virtual Reality Ostrich Ad Is Delightfully Weird","datePublished":"2017-03-29T17:09:59.000Z","dateModified":"2026-06-24T06:56:50.190Z","description":"You've got to watch this","url":"https://time.com/4716841/samsung-gear-vr-ad-ostrich/","keywords":["Tech","Virtual Reality"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf8dad5fe0e642919/6988c06fcd1bba2e217047fa/gettyimages-143312653.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Alex Fitzpatrick","jobTitle":null,"url":"https://time.com/author/alex-fitzpatrick/"}],"articleSection":"Business","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltf8dad5fe0e642919/6988c06fcd1bba2e217047fa/gettyimages-143312653.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Behind The Scenes At Taronga Western Plains Zoo","caption":"Behind The Scenes At Taronga Western Plains Zoo","creditText":"Mark Kolbe—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4716841/samsung-gear-vr-ad-ostrich/","name":"Samsung's Virtual Reality Ostrich Ad Is Delightfully Weird"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"This Video Is No Longer Available","description":"You've got to watch this","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/fKodeUO6/poster.jpg?width=720","uploadDate":"2026-06-23T15:00:44.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/fKodeUO6.m3u8","embedUrl":"https://time.com/4716841/samsung-gear-vr-ad-ostrich/","duration":"PT10S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/4716841/samsung-gear-vr-ad-ostrich/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```