--- title: Gwyneth Paltrow: New CEO of Lifestyle Brand Goop description: Actress-turned-entrepreneur Gwyneth Paltrow reportedly said that she is now the CEO of her growing lifestyle brand Goop. canonical: https://time.com/4710464/gwyneth-paltrow-ceo-goop/ author: Ryan Kilpatrick article:opinion: false article:content_tier: free article:published_time: 2017-03-23T06:47:34.000Z article:modified_time: 2026-04-13T09:05:15.197Z og:title: Gwyneth Paltrow Quietly Announces She's The New CEO of Goop og:description: “I mean, the board did make me CEO," she reportedly said og:url: https://time.com/4710464/gwyneth-paltrow-ceo-goop/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blte2a31b0e3ed206a7/6988bf8ff887dc4823e998b1/gettyimages-624422464.jpg?branch=production&width=2400&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: 3rd Annual Airbnb Open Spotlight og:type: article twitter:card: summary_large_image twitter:title: Gwyneth Paltrow Quietly Announces She's The New CEO of Goop twitter:description: “I mean, the board did make me CEO," she reportedly said twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blte2a31b0e3ed206a7/6988bf8ff887dc4823e998b1/gettyimages-624422464.jpg?branch=production&width=2400&quality=75&auto=webp&crop=16:9 ---  # Gwyneth Paltrow Just Quietly Announced That She's the New CEO of Lifestyle Brand Goop by [Ryan Kilpatrick](https://time.com/author/ryan-kilpatrick/) ## Ryan Kilpatrick Mar 23, 2017 6:47 AM UTC  Gwyneth Paltrow speaks onstage during the 3rd Annual Airbnb Open Spotlight on Nov. 19, 2016 in Los Angeles, California. Gwyneth Paltrow speaks onstage during the 3rd Annual Airbnb Open Spotlight on Nov. 19, 2016 in Los Angeles, California.Michael Tran—FilmMagic/Getty Images by [Ryan Kilpatrick](https://time.com/author/ryan-kilpatrick/) ## Ryan Kilpatrick Mar 23, 2017 6:47 AM UTC _Updated: March 23_ Actress-turned-entrepreneur Gwyneth Paltrow has said that she is [now the CEO](http://www.newyorker.com/magazine/2017/03/27/gwyneth-paltrows-goop-expands-into-vitamins) of her growing lifestyle brand Goop. In a meeting with a small group of employees last Monday in the firm’s Santa Monica office, Paltrow reportedly discussed her new position when it was printed on a mockup of a Goop newsletter, the _New Yorker_ reports_._ Her apparent elevation to CEO had not yet been formally announced. A Goop spokesperson confirmed to _Motto_ that Paltrow has been named CEO. “Can’t this be your subtle coming-out party?” Elise Loehnen, head of content at Goop reportedly said. “I mean, the board did make me CEO,” Paltrow replied. “It wasn’t my fault. It wasn’t my decision.” The soft announcement appears midway through a _New Yorker_ [article](http://www.newyorker.com/magazine/2017/03/27/gwyneth-paltrows-goop-expands-into-vitamins) on Goop expanding into vitamins. Goop, which Paltrow founded as a newsletter nine years ago, raised $15 million in venture capital last year as it made the move into e-commerce vitamin business, also losing it’s then-CEO Lisa Gersh, formerly head of Martha Stewart Living Omnimedia. In July, Paltrow said that she had wanted to [separate herself](http://time.com/4430731/gwyneth-paltrow-separate-goop/) from the brand in order to grow it. “In order to build the brand I want to build, its scalability is limited if I connect to it,” she said. \[[_The New Yorker_](http://www.newyorker.com/magazine/2017/03/27/gwyneth-paltrows-goop-expands-into-vitamins)\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4710464/gwyneth-paltrow-ceo-goop/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4710464/gwyneth-paltrow-ceo-goop/"},"headline":"Gwyneth Paltrow Just Quietly Announced That She's the New CEO of Lifestyle Brand Goop","datePublished":"2017-03-23T06:47:34.000Z","dateModified":"2026-04-13T09:05:15.197Z","description":"“I mean, the board did make me CEO,\" she reportedly said","url":"https://time.com/4710464/gwyneth-paltrow-ceo-goop/","keywords":["motto","celebrities","Gwyneth Paltrow","goop","onetime"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blte2a31b0e3ed206a7/6988bf8ff887dc4823e998b1/gettyimages-624422464.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Ryan Kilpatrick","jobTitle":null,"url":"https://time.com/author/ryan-kilpatrick/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blte2a31b0e3ed206a7/6988bf8ff887dc4823e998b1/gettyimages-624422464.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"3rd Annual Airbnb Open Spotlight","caption":"3rd Annual Airbnb Open Spotlight","creditText":"Michael Tran—FilmMagic/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/motto/","name":"motto"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4710464/gwyneth-paltrow-ceo-goop/","name":"Gwyneth Paltrow Just Quietly Announced That She's the New CEO of Lifestyle Brand Goop"}}]}] ```