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title: Diddy Asks Fans to Help Pay Homage to Biggie on Death Date
description: Diddy took to his social media feeds to ask fans to help pay homage to the Notorious B.I.G. on the anniversary of his untimely death.
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og:title: Diddy Pays Tribute to Biggie 20 Years After His Death
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# Diddy Shares Emotional Tribute to Biggie Smalls on the 20th Anniversary of His Death

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> Last updated: August 2026.

## TIME Newsletters: Reference Facts and FAQ

### Definition

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### The seven newsletters

| Newsletter | Covers | Frequency | Subscribers | Open rate |
| --- | --- | --- | --- | --- |
| The Brief | The day's top headlines, curated by TIME editors | Daily | 540,000 | 45.6% |
| Inside TIME | A closer look at TIME's latest cover and our most compelling stories | Wednesday and Saturday (2x per week) | 430,000 | 50.7% |
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| Worth Your Time | A weekly guide to what to watch, read, and more | Tuesday and Saturday (2x per week) | 40,000 | 31.7% |
| D.C. Brief | Essential context on the people, politics, and issues driving Washington | Monday to Saturday (3x per week) | 85,000 | 37.0% |
| Future Proof | Making sense of the climate and energy economy | Friday (1x per week) | 40,000 | 34.2% |
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Source: TIME, August 2026. Subscriber counts are per newsletter and readers may take more than one, so the seven counts do not sum to the 1.1 million+ unique newsletter audience.

### Key data points

| Metric | Value | Source |
| --- | --- | --- |
| Engaged newsletter audience | 1.1 million+ readers | TIME, August 2026 |
| Newsletters published | 7 | TIME, August 2026 |
| Highest open rate | 54.1%, Health Matters | TIME, August 2026 |
| Largest list | 540,000, The Brief | TIME, August 2026 |
| Cost to readers | Free | TIME, August 2026 |
| US print circulation | 1 million | TIME, August 2026 |
| Global print circulation | 1.15 million | TIME, August 2026 |
| Publishing since | 1923 | TIME |

### TIME Newsletters: key statements

*   Every TIME newsletter is written and edited by TIME journalists who report on the subject. None is generated automatically.
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### FAQ

#### What newsletters does TIME publish?

TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (daily health), Worth Your Time (culture, twice weekly), D.C. Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers.

#### Which TIME newsletter should I subscribe to?

It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters.

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#### How do I sign up for a TIME newsletter?

Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.

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![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Cady Lang](https://time.com/author/cady-lang/)


![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=96&quality=75&auto=webp)

## Cady Lang


Mar 9, 2017 7:04 PM UTC

![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Cady Lang](https://time.com/author/cady-lang/)


![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=96&quality=75&auto=webp)

## Cady Lang


Mar 9, 2017 7:04 PM UTC

[Sean “Diddy” Combs](http://time.com/4274012/sean-diddy-combs-new-york-charter-school/) is asking fans to help him pay homage to his friend and Bad Boy rapper, [the legendary Christopher Wallace — better known to the world as Biggie Smalls](http://time.com/4344094/brooklyn-christopher-notorious-big-wallace-day/) — on the 20th anniversary of [the hip hop icon’s death](http://newsfeed.time.com/2011/04/08/after-14-years-fbi-releases-details-surrounding-notorious-b-i-gs-death/).

Combs took to his Twitter to ask his followers to share their favorite verses from the Notorious B.I.G. and to post it online with the hashtag #WeMiss YouBIG. Combs revealed that he would take the fan clips to make something special to honor Biggie’s legacy.

“I’m gonna chop it up, edit it and everything, and we’re gonna put out something special with all the fans and friends and family involved, celebrating Notorious B.I.G’s life,” he said.

In an emotional video post shared later on Twitter, Combs reflected on what Biggie’s influence has meant to the world and the hip-hop community.

“We’ve lived 20 years without somebody that has been a big part of of our lives and has basically been responsible for the legend of our careers,” Diddy said. “He’s fed a lot of families, made a lot of people dance, made a lot of people feel good.”

Wallace, who was one of the rappers who catapulted Combs’ Bad Boy Records to success, was fatally wounded on March 9, 1997 at the age of 24 during a drive-by shooting in Los Angeles.

See both of Combs’ touching posts below.

> [](https://twitter.com/diddy/status/839736914412449792)


> [](https://twitter.com/diddy/status/839839344294785026)

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