--- title: These Women Are Boycotting Ivanka Trump's Brand description: Discover why women are throwing away their Ivanka Trump merchandise, as stores like Nordstrom have dropped Donald Trump's daughter's brand. canonical: https://time.com/4688473/women-boycott-ivanka-trump-brand/ author: Kate Dwyer article:opinion: false article:content_tier: free article:published_time: 2017-03-02T16:35:46.000Z article:modified_time: 2026-04-13T09:05:01.129Z og:title: Why These Women Threw Out Their Ivanka Trump Merchandise og:description: One even tossed her wedding shoes og:url: https://time.com/4688473/women-boycott-ivanka-trump-brand/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt89d2b311af41db22/6988b9c2fb4eaca3fb890b9f/ivankatrumpsales-em-634595590.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3894 og:image:height: 2190 og:image:alt: Online Sales For Ivanka Trump Brand Drop 26 Percent In January og:type: article twitter:card: summary_large_image twitter:title: Why These Women Threw Out Their Ivanka Trump Merchandise twitter:description: One even tossed her wedding shoes twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt89d2b311af41db22/6988b9c2fb4eaca3fb890b9f/ivankatrumpsales-em-634595590.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Why These Women Threw Out Their Ivanka Trump Merchandise > Sponsored content. 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Worth Your Time is TIME's culture newsletter, published Tuesdays and Saturdays to 40,000 subscribers as of August 2026. #### Who writes TIME's culture recommendations? Culture editor Eliza Berman writes Worth Your Time, drawing on TIME's critics and culture desk. #### Is Worth Your Time free? Yes. It is a free newsletter available at time.com/newsletters. by [Kate Dwyer](https://time.com/author/kate-dwyer/) ## Kate Dwyer Mar 2, 2017 4:35 PM UTC  Many retailers are discounting Ivanka Trump products as sales have flagged. Many retailers are discounting Ivanka Trump products as sales have flagged.Drew Angerer—Getty Images by [Kate Dwyer](https://time.com/author/kate-dwyer/) ## Kate Dwyer Mar 2, 2017 4:35 PM UTC The past few months have not been good for Ivanka Trump’s eponymous brand. [Nordstrom](https://www.nytimes.com/2017/02/08/business/ivanka-trump-nordstrom-tj-maxx.html), [Neiman Marcus](http://fortune.com/2017/02/03/ivanka-neiman-marcus/), [T.J. Maxx, Marshalls](http://fortune.com/2017/02/08/ivanka-trump-tj-maxx/), [Belk](http://www.al.com/news/index.ssf/2017/02/belk%5Fresponds%5Fto%5Fremoval%5Fof%5Fiv.html) and [Burlington](http://www.usatoday.com/story/news/nation-now/2017/02/14/burlington-coat-factory-faces-storm-over-ivanka-trump-products/97887858/) each have scaled back from selling and promoting the brand’s merchandise or dropped it entirely. While many of the [stores have cited poor ](http://fortune.com/2017/02/02/nordstrom-ivanka-trump/)performance as their motivation — online sales [fell 26% in January](http://www.cnbc.com/2017/02/09/online-sales-for-the-ivanka-trump-brand-fell-26-percent-in-january.html) — the shoppers behind the decline cited politics as the reason they pulled their support. “It was all about not wanting to put my dollars behind a brand that was a part of such a distasteful campaign,” [Carolyn Handley](http://money.cnn.com/2017/02/28/news/ivanka-trump-brand-stories/index.html) told CNNMoney. Handley got married five years ago at the Trump International Hotel in Chicago wearing Ivanka Trump-branded shoes, but has since thrown out almost two dozen Trump items. “I have friends in the LGBT community. I have friends that are Muslim or are in mixed race marriages, or immigrants,” she said. “I know people that would be personally affected by the policies.” Though Trump has not spoken on the record about President Trump’s most controversial policies, she continues to support her father. For fashion blogger [LaToya Wright](https://thefatgirloffashion.com/), this is unacceptable. “When your parents get something wrong, you have to speak out about it,” she [said](http://money.cnn.com/2017/02/28/news/ivanka-trump-brand-stories/index.html). Wright discarded three pairs of shoes and gave away a fourth. [Shannon Coulter](http://motto.time.com/4684095/ivanka-trump-merchandise-boycott-creator/) launched the [#GrabYourWallet](https://grabyourwallet.org/) campaign to boycott Trump’s merchandise when she created a public Google spreadsheet listing all of the companies that either support Trump’s presidency or sell Trump-branded products. “The goal came originally from a place of really wanting to shop the stores we loved again with a clear conscience,” Coulter [told the New York _Times_](https://www.nytimes.com/2017/02/25/business/the-unlikely-general-behind-an-anti-trump-boycott.html). Jennifer, an advertising executive who asked CNNMoney that her full name not be used, said she used to spend up to $3,000 on Ivanka Trump products per year. “I felt really really helpless, I felt really really sad,” she said. “It feels like the only way to have any kind of impact on this family is just to pull financial support.” \[[CNNMoney](http://money.cnn.com/2017/02/28/news/ivanka-trump-brand-stories/index.html)\] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4688473/women-boycott-ivanka-trump-brand/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4688473/women-boycott-ivanka-trump-brand/"},"headline":"Why These Women Threw Out Their Ivanka Trump Merchandise","datePublished":"2017-03-02T16:35:46.000Z","dateModified":"2026-04-13T09:05:01.129Z","description":"One even tossed her wedding shoes","url":"https://time.com/4688473/women-boycott-ivanka-trump-brand/","keywords":["motto"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt89d2b311af41db22/6988b9c2fb4eaca3fb890b9f/ivankatrumpsales-em-634595590.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Kate Dwyer","jobTitle":null,"url":"https://time.com/author/kate-dwyer/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt89d2b311af41db22/6988b9c2fb4eaca3fb890b9f/ivankatrumpsales-em-634595590.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Online Sales For Ivanka Trump Brand Drop 26 Percent In January","caption":"Online Sales For Ivanka Trump Brand Drop 26 Percent In January","creditText":"Drew Angerer—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/motto/","name":"motto"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/4688473/women-boycott-ivanka-trump-brand/","name":"Why These Women Threw Out Their Ivanka Trump Merchandise"}}]}] ```