--- description: Instagram will now let you share up to 10 photos or videos in a single post, like a photo album. title: Instagram Just Added a Feature You'll Either Love Or Hate image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # Instagram Just Added a Feature You'll Either Love Or Hate by [Olivier Laurent](/author/olivier-laurent/) ## Olivier Laurent Update your preferences in [Account Settings](/account/preferences/) Close Feb 22, 2017 4:00 PM CUT by [Olivier Laurent](/author/olivier-laurent/) ## Olivier Laurent Update your preferences in [Account Settings](/account/preferences/) Close Feb 22, 2017 4:00 PM CUT For many Instagram users with large followings, finding the perfect photograph to share can feel like feeding an insatiable beast. Sometimes, it’s just not worth the risk of disappointing your audience. That state of mind works against Instagram’s growth targets — and that’s why the image-sharing app has introduced new features over the past year that move away from curated photography in favor of instant visual communication. The trend started with [Instagram Stories](http://time.com/4435059/instagram-stories-snapchat/ "undefined"), those Snapchat-like visual diaries that disappear after 24 hours. Now, Instagram is introducing another of its most requested features: the photo album.  Blue dots below each post let you know there are more photos to see Instagram Starting today, users will be able to share up to 10 photos and videos in a single post. While captions and location tags will apply to the entire set of images, filters and edits can be applied to individual photographs or all at once. You can also tap and hold on the photos and videos to change their order within your sequence. “In feed, you’ll see blue dots at the bottom of these posts to let you know you can swipe to see more,” says Instagram in a blog post. Advertisers have [had this feature](http://adage.com/article/digital/instagram-adds-magazine-photo-gallery-ads-links/297424/ "undefined") since 2015, but everyday users are getting access for the first time.  You can select up to 10 photos and videos to share Instagram The new feature, which will roll out to all users in the coming weeks, comes after Instagram recently added the ability to [bookmark posts](http://time.com/4602063/instagram-new-update-features-2016/ "undefined") from other users, turn off comments and [remove followers](http://time.com/4592006/instagram-changes-remove-followers/ "undefined") from private accounts.  You can select up to 10 photos and videos to share Instagram  Filters can be applied to all photos Instagram ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4677754/instagram-album/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4677754/instagram-album/"},"headline":"Instagram Just Added a Feature You'll Either Love Or Hate","datePublished":"2017-02-22T16:00:24.000Z","dateModified":"2026-05-11T04:43:50.047Z","description":"You can now share multiple images or videos in a single post","url":"https://time.com/4677754/instagram-album/","keywords":["Tech","photography","Instagram","LightBox"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Olivier Laurent","jobTitle":null,"url":"https://time.com/author/olivier-laurent/"}],"articleSection":"Business","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/business/","name":"Business"}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/time-section-tech/","name":"Tech"}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/4677754/instagram-album/","name":"Instagram Just Added a Feature You'll Either Love Or Hate"}}]}] ```