--- title: Donald Trump: Nordstrom Decision Seen as Personal Attack description: The White House is defending President Trump's tweet critical of Nordstrom's for dropping his daughter's clothing brand. canonical: https://time.com/4664326/donald-trump-ivanka-nordstrom-sean-spicer/ author: Zeke Miller article:opinion: false article:content_tier: free article:published_time: 2017-02-08T19:23:31.000Z article:modified_time: 2026-02-23T03:12:56.846Z article:section: Politics og:title: White House Says Nordstrom Decision Was 'Direct Attack' og:description: "This is a direct attack on his policies and her name." og:url: https://time.com/4664326/donald-trump-ivanka-nordstrom-sean-spicer/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt5c680e5012c66af8/6988b845e20a876983a93f71/nordstrom-return-policy.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Nordstrom Inc. Locations As Retailer Continues Expansion In Canada og:type: article twitter:card: summary_large_image twitter:title: White House Says Nordstrom Decision Was 'Direct Attack' twitter:description: "This is a direct attack on his policies and her name." twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt5c680e5012c66af8/6988b845e20a876983a93f71/nordstrom-return-policy.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # White House Says Nordstrom Decision Was 'Direct Attack' on President Trump by [Zeke Miller](https://time.com/author/zeke-j-miller/) ## Zeke Miller Feb 8, 2017 7:23 PM UTC  Pedestrians walk past a Nordstrom Inc. store in downtown Vancouver, British Columbia, Canada, on Wednesday, Jan. 11, 2017\. Nordstrom announced plans to open new locations of its discount Nordstrom Rack brand in Calgary and Vaughan by spring 2018 as part of the company's continuing expansion into Canada. Photographer: Ben Nelms/Bloomberg via Getty Images Pedestrians walk past a Nordstrom Inc. store in downtown Vancouver, British Columbia, Canada, on Wednesday, Jan. 11, 2017\. Nordstrom announced plans to open new locations of its discount Nordstrom Rack brand in Calgary and Vaughan by spring 2018 as part of the company's continuing expansion into Canada. Photographer: Ben Nelms/Bloomberg via Getty ImagesBloomberg—Bloomberg via Getty Images by [Zeke Miller](https://time.com/author/zeke-j-miller/) ## Zeke Miller Feb 8, 2017 7:23 PM UTC The White House is defending [President Trump’s tweet](http://motto.time.com/4664022/donald-trump-nordstrom-ivanka-trump/) critical of Nordstrom’s for dropping his daughter’s clothing brand, amid renewed questions of the entangled relationship between his companies and his Administration. On Wednesday morning, Trump tweeted that his daughter Ivanka “has been treated so unfairly” by the clothing outlet, which announced last week it was [dropping her eponymous clothing brand](http://motto.time.com/4659402/nordstrom-stop-selling-ivanka-trump-merchandise/) from its website and stores. > [](https://twitter.com/realDonaldTrump/status/829356871848951809) White House Press Secretary Sean Spicer said Trump’s tweet, which was also retweeted by the official @POTUS account, was appropriate, because the president [interpreted Nordstrom’s decision](http://motto.time.com/4661513/macys-ivanka-trump-pressure/) as a personal attack, despite the company’s assertion that it was a business decision. “This was less about his family business and more about an attack on his daughter,” Spicer said. “This is a direct attack on his policies and her name.” “The president has every right as a father to stand up for them,” Spicer added. Spicer addressed concerns that Trump sent the tweet during his Presidential Daily Briefing, which was scheduled to begin at 10:30 am. “He was free when that happened,” he said. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4664326/donald-trump-ivanka-nordstrom-sean-spicer/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4664326/donald-trump-ivanka-nordstrom-sean-spicer/"},"headline":"White House Says Nordstrom Decision Was 'Direct Attack' on President Trump","datePublished":"2017-02-08T19:23:31.000Z","dateModified":"2026-02-23T03:12:56.846Z","description":"The White House is defending President Trump's tweet critical of Nordstrom's for dropping his daughter's clothing brand.","url":"https://time.com/4664326/donald-trump-ivanka-nordstrom-sean-spicer/","keywords":["Donald Trump","White House","Nordstrom","Ivanka Trump"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt5c680e5012c66af8/6988b845e20a876983a93f71/nordstrom-return-policy.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Zeke Miller","jobTitle":null,"url":"https://time.com/author/zeke-j-miller/"}],"articleSection":"Politics","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt5c680e5012c66af8/6988b845e20a876983a93f71/nordstrom-return-policy.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Nordstrom Inc. 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