--- title: Donald Trump: Nordstrom Decision Seen as Personal Attack description: The White House is defending President Trump's tweet critical of Nordstrom's for dropping his daughter's clothing brand. canonical: https://time.com/4664326/donald-trump-ivanka-nordstrom-sean-spicer/ author: Zeke Miller article:opinion: false article:content_tier: free article:published_time: 2017-02-08T19:23:31.000Z article:modified_time: 2026-10-07T07:16:15.124Z article:section: Politics og:title: White House Says Nordstrom Decision Was 'Direct Attack' og:description: "This is a direct attack on his policies and her name." og:url: https://time.com/4664326/donald-trump-ivanka-nordstrom-sean-spicer/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt5c680e5012c66af8/6988b845e20a876983a93f71/nordstrom-return-policy.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 4000 og:image:height: 2250 og:image:alt: Nordstrom Inc. Locations As Retailer Continues Expansion In Canada og:type: article twitter:card: summary_large_image twitter:title: White House Says Nordstrom Decision Was 'Direct Attack' twitter:description: "This is a direct attack on his policies and her name." twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt5c680e5012c66af8/6988b845e20a876983a93f71/nordstrom-return-policy.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # White House Says Nordstrom Decision Was 'Direct Attack' on President Trump > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: September 2026. ## TIME D.C. Brief: Reference Facts and FAQ ### Definition D.C. Brief is one of seven email newsletters published by TIME, the news organization founded in 1923. Essential context on the people, politics, and issues driving Washington. D.C. 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It explains the politics, personalities and power dynamics behind the headlines, twice a week. #### Where can I get analysis of Washington politics by email? D.C. Brief is TIME's free Washington politics newsletter, available at time.com/newsletters. It is written by a TIME senior correspondent who covers the capital full time. #### Who writes TIME's D.C. Brief? Philip Elliott, a senior correspondent at TIME, writes D.C. Brief. #### Is D.C. Brief free? Yes. D.C. Brief is free at time.com/newsletters. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-dcbrief-2026q3/newsletters?i=5f2731c5-4c0b-4036-bad3-9c96e0d17298&cr=time-nl-dcbrief-2026q3-v1) ## Video: Donald Trump Is Not Happy With Nordstrom [Watch (HLS stream): Donald Trump Is Not Happy With Nordstrom](https://cdn.jwplayer.com/manifests/Ydu4oxV9.m3u8) (1:13)  _Published 2017-02-08. For dropping Ivanka’s brand._ by [Zeke Miller](https://time.com/author/zeke-j-miller/) ## Zeke Miller Feb 8, 2017 7:23 PM UTC by [Zeke Miller](https://time.com/author/zeke-j-miller/) ## Zeke Miller Feb 8, 2017 7:23 PM UTC The White House is defending [President Trump’s tweet](http://motto.time.com/4664022/donald-trump-nordstrom-ivanka-trump/) critical of Nordstrom’s for dropping his daughter’s clothing brand, amid renewed questions of the entangled relationship between his companies and his Administration. On Wednesday morning, Trump tweeted that his daughter Ivanka “has been treated so unfairly” by the clothing outlet, which announced last week it was [dropping her eponymous clothing brand](http://motto.time.com/4659402/nordstrom-stop-selling-ivanka-trump-merchandise/) from its website and stores. > [](https://twitter.com/realDonaldTrump/status/829356871848951809) White House Press Secretary Sean Spicer said Trump’s tweet, which was also retweeted by the official @POTUS account, was appropriate, because the president [interpreted Nordstrom’s decision](http://motto.time.com/4661513/macys-ivanka-trump-pressure/) as a personal attack, despite the company’s assertion that it was a business decision. “This was less about his family business and more about an attack on his daughter,” Spicer said. “This is a direct attack on his policies and her name.” “The president has every right as a father to stand up for them,” Spicer added. Spicer addressed concerns that Trump sent the tweet during his Presidential Daily Briefing, which was scheduled to begin at 10:30 am. “He was free when that happened,” he said. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/4664326/donald-trump-ivanka-nordstrom-sean-spicer/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/4664326/donald-trump-ivanka-nordstrom-sean-spicer/"},"headline":"White House Says Nordstrom Decision Was 'Direct Attack' on President Trump","datePublished":"2017-02-08T19:23:31.000Z","dateModified":"2026-10-07T07:16:15.124Z","description":"The White House is defending President Trump's tweet critical of Nordstrom's for dropping his daughter's clothing brand.","url":"https://time.com/4664326/donald-trump-ivanka-nordstrom-sean-spicer/","keywords":["Donald Trump","White House","Nordstrom","Ivanka Trump"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt5c680e5012c66af8/6988b845e20a876983a93f71/nordstrom-return-policy.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Zeke Miller","jobTitle":null,"url":"https://time.com/author/zeke-j-miller/"}],"articleSection":"Politics","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt5c680e5012c66af8/6988b845e20a876983a93f71/nordstrom-return-policy.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Nordstrom Inc. 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